Vannaporn Rijiravanich is a 30-year-old Thai national who received a Master's degree in Communication Arts from Chulalongkorn University in 2010. She has over 9 years of experience in marketing research and strategic planning roles at agencies such as Hakuhodo Bangkok and Ipsos Synovate. Her experience includes managing research projects, developing communication strategies, and tracking market share data for FMCG products. She is proficient in both Thai and English and has skills in computer programs such as MS Office, SPSS, and Nielsen tools.

1. Vannaporn
Rijiravanich
วรรณพร ริจิรวนิช
(JAY)
HOME
83/362 Villa Ratchathewi,
Phaya Thai Rd., Thanon Phaya Thai,
Ratchathewi, Bangkok 10400
Thailand
E-Mail
vannapornjj@gmail.com
PHONE
Mobile : 086-014-4065
TEL: 02-465-1903
PERSONAL INFORMATION
Date of Birth Oct 5, 1986
Age 30 years old
Nationality Thai
EDUCATION
Chulalongkorn University, Master of Communication Arts (2008 – 2010)
Major: Advertising (Marketing Communication) / GPAX 3.69
Chulalongkorn University, Bachelor Commerce and Accountancy (2004 –2008)
Major: Marketing/ GPAX 3.12
Certificate of Secondary Education from Satit Chulalongkorn University School
(1998 –2004)
English-Mathematics Program/ GPAX 3.72
WORK EXPERIENCE
Hakuhodo (Bangkok) Co.,Ltd – Senior Strategic Planning Supervisor June 2012 – Present
 Managing & developing a variety of research projects both of “Quantitative
research & Qualitative research” (Project management, proposal writing,
questionnaire design, analyze data, writing reports) for checking consumer insight,
usage & attitude, customer satisfaction, AD evaluation both of before & after
launching communication.
 Create communication strategy & tactic with integrated marketing tools both
online and offline based on consumer insight & touch points in their daily life for
FMCG products (Hair care, skin care & household cleaner etc.) & financial product
with the best potential options to achieve the client’s goal/ business issues including
identifying target audiences and analyzing target insight (behavior, characteristic,
media consumption & shopping journey).
 Tracking data of market share for FMCG products in term of market analysis &
competitor analysis for planning how to be leader in the market with effective
marketing plan by utilizing research result.
 Inspire & lead team to generate the new ideas & working as team work
Ipsos Ltd. (Synovate Ltd), in Quantitative Department – Researcher August 2010 - May 2012
 Responsible for project management, proposal writing, questionnaire design,
analyze data, writing reports and cooperate both of internal & external (Clients).
 Managed a variety of research projects about usage and attitude, customer
satisfaction, brand tracking, mystery shopping and concept test with many global
clients at local and regional levels.
ZenithOptimedia, THAILAND Ltd – Media Planner July 2010
 Tracking data of each media and plan to maximize the impact of advertising
campaigns through the use of a range of media and apply knowledge of media
and communication platforms to identify the most appropriate mediums for
building awareness of a client's brand.
 Analysis to develop appropriate strategies to ensure that campaigns reach target
audiences as effectively.

2. WORK EXPERIENCE (Cont.)
Faculty of Communication Arts, Chulalongkorn University July 2007 - May 2010
Teaching Assistant
 Prepare the study sheets, help teacher to control student’s exam & data collecting
and analysis for teacher’s assignments
Chulalongkorn Business Administration (CBA) - Product Manager March - June 2007
 Responsible for driving sales of home appliance line
 Plan and implement marketing, promotion and sales activities
TRAINNEE
Carat Media Service (Thailand) Co., Ltd. March - May 2009
Student Internship (Strategic Planning Department & Media Planning Department)
 Learn how to plan & allocate budget for each media & find the target insight
AYS You Are Best (YAB#2), Ayuthaya Security Company March - May 2006
 Learn about security market (stock exchange)
Sales Professional, Chulalongkorn Business Administration (CBA) March - June 2005
 Learn how to sales for achieving sales target
AWARDS AND HONORS
Printed article August 2010
about “Stimuli and consumer’s purchasing behavior in modern retail stores”
in OHM (Out of Home Magazine)
Top 5 Teams in the Marketing plan Contest of ASUS & Intel UMaC November 2007
: University Marketing Challenge
Winner Marketing plan Contest 16th J-MAT Award February 2006
Winner Creative Award 16th J-MAT Award
EXTRACURRICULAR ACTIVITIES
Marketing plan Contest November 2007
(ASUS & Intel UMaC: University Marketing Challenge)
Coordinator Staff in Open House Commerce and Accountancy September 2007
Marketing Club Staff July-September 2006
Data Collection & Analysis Staff November 2005
for Chulalongkorn Academic Fair (Chulavichakarn’ 48)
Cheer Activities Staff in the Faculty of Commerce and Accountancy June 2005
Sale Professional , CBA Chulalongkorn University April 2005
Participated in Cheer Activities in the Faculty of Commerce and Accountancy June 2004
PROFICIENCY
 Ability to multi-task, work under
pressure and meet deadlines
 Able to take pressure and
challenge
 Service-minded, like to
communicate and assist people
 Proactive and assertive with
good relationship building
 Good attention and patience
 Team leadership management
SKILLS
 Computer Skill:
MS Office
SPSS
IMS, Arianna & AdQuest
Advisor, Nielsen answer
 Communication skill:
Thai
English
REFERENCES
Asst. Prof. M.L. Vittratorn Chirapravati Ph. D.
Assistant Professor, Department of Public Relations, The Faculty of Communication Arts,
Chulalongkorn University Tel: 081-859-9122 E-mail: vittratorn.c@chula.ac.th/ ajarnkie@yahoo.com
Manmard Chantalakana
Project Director (Qualitative)
Asia Centre Tower, 21st, 22ndFloor. 173 South Sathorn Road,Tungmahamek, Sathorn, Bangkok 10120
Phone: +66 2697 0100 Mobile: 086-566-7543, 089-780-9781
E-mail: manmard.chantalakhana@ipsos.com/ manmard@hotmail.com