This document provides a resume for Nongchula including educational background with a Master's degree from Chulalongkorn University, work experience in research, marketing, and business development roles at banks and real estate companies, skills in data analysis, project management, and languages, and references. Nongchula has over 15 years of experience in research, marketing, and business development with a focus on data analysis, customer satisfaction, and sales performance.

1. Tel. 064-146-5299,086-519-6953 e-mail: nongchula@gmail.com
3/6 Moo. 4 Mantika Village, Soi. Patumkaw, Bangbon Bangkok 101500
2002-2005 Master of Arts (Demography), GPA 3.25
Thesis : “Self Health Care of Labor Force in Congested Areas in Beungkum District,
Bangkok Metropolis”
College of Population Studies, Chulalongkorn University, -
1998-2002 Bachelor of Arts (Sociology and Anthropology: Research Methodology), GPA: 2.96
Faculty Political Science, Chulalongkorn University
Company: Kasikorn Bank Public Company Limited
Position: Unit Manager (Business Development:RBS) 2014 to present
Assistant Unit Manager (Sales Management:SMEs) in July 2012-2014
Business Development
Key responsibilities
- Monitor payroll customer and analyze for approach new channel and cross-sell all banking
Product
- Generate quality of payroll lead for sales team and another channel such as branch, DM etc.
- Sales tracking monthly report for sale performance
- Control and monitor new payroll and attrition company in payroll port
- Determine strategic to approach for new sale and cross-sell
- Looking for new opportunity for cross selling and acquisition
- Responsible with K-Payroll Benefits package, create an attractive benefits and reasonable for payroll
customers
- Follow the result of using K-Payroll Benefits and evaluate for development
- Hearing problem and solving for front desk team such as using payroll program, contact person etc.
- Seeking new information to drive sale performance
- Compare and analyze the competitor and fulfillment strong benefits and service
- Create a new process to reduced working time for sale team and front desk
Sales Management :SMEs
Key responsibilities
- Develop Sales incentive& Reward program to stimulate sales volume
- Control budget and planning
- Create a balancing budget for each program and each period
- Communicate sales incentive program and star award to sale representative
- Measure and evaluate incentive and star award reports by monthly, quarterly and annually
- Create the interesting sale incentive program aligned with the bank’s strategies
- Measure and follow the deposit and trade turnover of SZ Project
- Conduct the KPI for sale representative and measure by report monthly
- Create reasonable indicator to measure sales performance
- Control quality of data for using to measure KPI and incentive
- Make the report (Pro 8) for decision maker to cut of yearly performance
- Monitor financial banking database
Company: Colliers International (Thailand) Company Limited
Position: Assistant Manager (Research Department)
Time Work: February 2010 to June 2012
Key responsibilities
- Responsible for Bangkok office research report by quarterly
- Responsible for Thailand industrial research report
- Responsible for residential research report
- Coached “On the Job Training Program” for all staff of research department
- Controlled the lead time for each project
- Monitored Q.C. all of document when the staff create
- Forecasted and tracked marketing and sales trends, analyzing collected data.
- Monitored industry statistics and follow trends in trade literature.

2. - Prepared reports of findings, graphical illustrated data, and simplified the complicated findings into
understandable information.
- Surveyed of residence
- Responsible for supervisor training
Company: Thai Tap Water Supply Public Company Limited
Position: Marketing Executive
Time Work: January 2008 to February 2010
Key responsibilities
- Developed market strategy and planning for new projects
- Managed all projects of customer in Sumutsakorn province area to achieve target
- Studied prospective customer and area to increase product volume
- Analyzed users’ statistic and generated reports
- Forecasted customer increasing rate
- Measured effectiveness of marketing, advertising, and communications programs & strategies
- Investigated customer complaint, consulted for the new customer and resolve customer problem
- Measured customer satisfaction, identified customer need, analyzed client’s practice,
- Generated ISO, KPI and procedure document control in marketing department
- Monitored sale tracking, budget management, and estimated project cost
- Provided the management committee with new marketing channel, promotion, distribution, design,
and pricing of company’s products & services
- monitor and manage every Event for Customers such as seminar, Thank you’s day.
- Create and monitor for CSR: Corporate Social Responsibility with customer such as “Rak Num Tha
Cheen”
Company: Choapraya Mahanakorn Public Company Limited
Position: Assistant Research Marketing Manager
Time Work: January 2007 to January 2008
Key responsibilities
- Researched and developed customer behavior and satisfaction analytics
- Developed marketing survey questionnaires for testing validity of target groups.
- Conducted research on consumer opinions and marketing strategies by collaborating with
marketing professionals, statisticians, pollsters, and other professionals.
- Researched and enhanced customer satisfaction who participate with our activities by monthly
- Analyzed data on customer demographics, preferences, needs, and buying habits to identify
potential markets and factors affecting product demand.
- Analysized data with SPSS by advanced statistic such as regression analysis, discriminant
analysis,factor analysis, cluster analysis, correlation, perception map, cross table analysis,
percentage etc.
- Facilitated “focus group and in-dept interview” for qualitative research
- Managed CRM database
- Analyzed statistics of real estate business in Thailand including new project, potential location,
land price, promotion trends, population study, and etc.
- Evaluated the income of real estate companies business
- Prepared reports on feasibility study of new project and new channel for investment
- Analyzed micro and macro and economic outlook
- Conducted demand & supply survey and monitored market strategy for new project
- Forecasted and tracked marketing and sales trends, collected data.
- Analyzed competitors’ data about their prices, sales, and marketing & distribution method.
- Provided information to help companies determine their position in the marketplace
- Performed annual budgetary planning and review
- Supervised multiple projects to achieve KPI in timely manner
Company: Rajabhad Nakornpathom University
Position: Lecturer
Time work: November 2006 to 31 March 2007
Company: Metropolis of National Housing Authority
Position: Researcher
Time work: 1 October 2003 to 31 May 2004
Company: Asian Research Center of Migration, Chulalongkorn University
Position: Research Assistant
Time work: 3 March 2003 to August 2003

3. Company: Market Support Company
Position: Research Assistant
Time work: 18 August 2000 to 2 February 2001
- Presentation skill, Kasikorn Bank PCL (July 2016)
- Qlik View Program, Kasikorn Bank PCL (6-7 October 2015)
- Cash Management, Kasikorn Bank Learning Center (1-3 July 2014)
- FX training, Kasikorn Bank PCL (June 2013)
- “Property Legal Training”, Collier International (Thailand) Co.,Ltd. (21 January 2012)
- “Leadership Training”, Collier International (Thailand) Co.,Ltd. (20 July 2011)
- “Sale Analysis Training”, Thai Water Supply PCL. (24 November 2009)
- “ISO 14001:2004 Awareness”, Water Supply Public Company Limited (18 June 2009)
- “TOEIC, Guarantee 600 score”, Chulalongkorn University (June to August 2009)
- “ISO 14001”, Thai Tap Water Supply PCL. (25 May 2009)
- “Risk Management”, Thai Tap Water Supply PCL. (22 May 2009)
- “ISO9001:2000”, Chaopraya Mahanakorn PCL. (9 May 2007)
- “Balanced Score Card & KPI”, Chaopraya Mahanakorn PCL. (18-19 June 2007)
- “Effective Communication Technique”, Chaopraya Mahanakorn PCL. (19-20 July 2007)
- “Safety Training” , Chaopraya Mahanakorn PCL. (26 July 2007)
- “CRM Training, Saleforce.com”, Chaopraya Mahanakorn PCL. (25 July 2007)
- “Logistic& Benchmarking”, Chaopraya Mahanakorn PCL. (17 September 2007)
- “Microsoft Access Program”, Bangkok University (7-15 December 2006)
- “Knowledge Management in Knowledge Based Society”, Bangkok University (16-23 November 2006)
2002-2005 Member of Demography Association
2001-2002 - Co-ordinator of Sociology and Anthropology student committee, Chulalongkorn University.
- Head of human relations team, Chulalongkorn University Volunteering Camp for Rural Development
- Head sport staff , “Residence of Chulalongkorn University”.
1998-2003 Staff member of “ Esan Arts and Culture Club”,Chulalongkorn University
- “Full educational scholarship” for Bachelor’s and Master’s degree at Chulalongkorn University
-“ Student of the Year”, Satri Nakhonsawan School, Nakhonsawan 1995 - 1998.
- “Student of the Year”, Krokphra School, Nakhonsawan 1992 – 1994.
- Good command of spoken and written English
- Good command of spoken and written French
- Advanced level for Microsoft Office Program :Word, Excel, Power Point, SPSS,
- Typing English 35 wpm and Thai 35 wpm
- Own car and driving license
- Birth date: 9 March 1979
- Marital Status: Single
- Height: 160 cm, Weight: 55 kg
- Interest: Reading, Running, Internet Searching,Traveling and Music
1. Assoc Prof. Manop Muangyai, Ph.D., Faculty of Veterinary Science, Chulalongkorn University.
Tel: 081-753-3676
2. Khun Boonchan Kulvatunyou, First Senior Vice President Kasikorn Bank Public Company Limited
Tel: 0618131212
-----------------------------------------------------------------------------