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Up Close and Personal With Your Consumers
- 8. A crowdsourcing platform that
utilizes a smart device to
collect fast, reliable information
at the Point of Influence™
© Field Agent, Inc. 2013
- 10. Point of Influence™:
First Moment of Truth
(product/service selection)
Zero Moment of Truth
Second Moment of Truth
(determining a need/want)
(product/service usage)
Information at the Point of Influence™
?
insights
123
photos
video
data
© Field Agent, Inc. 2013
10
- 11. OBSERVATION:
Why people freely engage on mobile?
• People are now used to
sharing thoughts and photos
• New Apps enable sharing
photos in a fast and easy way
• Mobile Technology providers are
capitalizing on a normal progression
Technology usage habit
(code/app)
© Field Agent, Inc. 2013
- 12. Where does Mobile Fit?
Consumer Centric
Knowledge
Networks
Panel A
Panel B
Panel C
Panel D
Mobile
(location specific)
Family and
Friends
1
10
Representative
National
(location specific)
Mobile
Panel using cell
phones
Panel D
Panel C
Panel B
Panel A
Knowledge
Networks
Family and
Friends
(location specific)
Shopper Centric
© Field Agent, Inc. 2013
- 15. Key Benefits
Speed & Cost
Gather results quickly and at a fraction of
typical brick and mortar costs
Reliability
Quality Control for each project enabled by
GPS Marking, Time Stamping and Visual confirmation
Privacy
Engage customers about issues they
might be hesitant to discuss in person
© Field Agent, Inc. 2013
- 16. Key Benefits
Insights
Point of Influence™ Photos/Video,
Verbatim Consumer Quotes and Insights
Geographic Reach
Capture data from inside of homes and
stores without the need to travel or hire staff
Scale
Target a small group (e.g. demographics) or
hear from the crowd (e.g. locations)
© Field Agent, Inc. 2013
- 17. WHERE DOES MOBILE FIT
Examples of
Research
work we’re
doing.
© Field Agent, Inc. 2013
- 19. Same Methodologies
using new technology
+
Shop-a-long
Mobile
Interview
In Person
Interview
© Field Agent, Inc. 2013
+
Mobile
Community
Focus
Groups
- 21. Ideation
In Home Audit + Consumer insights(1)
Electric
Outlets
Device
Mount
Media
Mount
(1) The
person performing the audit could be your targeted shopper (i.e. gender, age, income, family, etc.)
© Field Agent, Inc. 2013
Lighting
- 22. Concept Testing
In Home Audit
+ Consumer insights +
Consumer Concept review
Device
Adaptors
Integrated adaptors or USB
hookups for popular devices
Electric
Outlets
Neat, organized electrical
outlets integrated
Lighting
Rope and clip lighting that fits
without overheating
© Field Agent, Inc. 2013
- 29. Point of Influence™:
First Moment of Truth
(product/service selection)
Zero Moment of Truth
Second Moment of Truth
(determining a need/want)
(product/service usage)
Information at the Point of Influence™
?
insights
123
photos
video
data
© Field Agent, Inc. 2013
29
