Successfully reported this slideshow.

JetJaw Mobile Market Research

615 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

JetJaw Mobile Market Research

  1. 1. Web Technologies for Mobile Engagement<br />Mark Salsberry – CEO at JetJaw<br />James Gardner – CTO at JetJaw<br />
  2. 2.
  3. 3.
  4. 4. US Mobile Subscribers<br />* ComScore, July 5<br />
  5. 5. US Mobile Subscribers<br />* ComScore, July 5<br />
  6. 6. Skin in the Game<br />
  7. 7. Risks<br />Bias<br />Cost<br />Approval<br />Time<br />
  8. 8. assumption:you need an “app”question:on which platforms<br />
  9. 9. be skeptical<br />
  10. 10. new assumption:more peopleless bias<br />
  11. 11. new assumption:mobile is convenient<br />
  12. 12. new question:how?<br />
  13. 13. voiceSMSwww“app”<br />
  14. 14. voice & SMSfuture = present<br />
  15. 15. www & native appsfuture = exciting<br />
  16. 16.
  17. 17.
  18. 18. HTML 5<br />+<br />CSS 3<br />+<br />JavaScript<br />
  19. 19. 1. offline applications<br />
  20. 20. 2. local storage<br />
  21. 21. 3. CSS transitions<br />
  22. 22. <audio><video><br />
  23. 23. <svg><canvas>webGL<br />
  24. 24.
  25. 25. geolocation<br />
  26. 26. what can’t HTML 5 do?<br />
  27. 27. push notifications<br />
  28. 28. audio and videocapture<br />
  29. 29. not much else<br />
  30. 30. App Store<br />
  31. 31. 1. write an app2. get it in app store3. ?????4. profit<br />
  32. 32. I'm somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity - your name in print - that makes people. I'm in print! Things are going to start happening to me now.<br />
  33. 33. what can’t native apps do?<br />
  34. 34. portabilitylinks<br />
  35. 35. portability<br />
  36. 36. iOSAndroidWeb OSBlackBerry v6+Windows Phone 7 w/ MangoMeeGoBadaMobile FirefoxOpera Mobile<br />
  37. 37. links<br />
  38. 38. http://example.com<br />
  39. 39. www.example.com<br />
  40. 40. click here<br />
  41. 41.
  42. 42.
  43. 43. parable<br />
  44. 44.
  45. 45.
  46. 46. </sarcasm><br />
  47. 47. We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please follow these simple instructions:<br /><ul><li>If you have an iPhone, or iPad or iPod touch
  48. 48. Open up the App Store
  49. 49. If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo, Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names)
  50. 50. Open up the Android Marketplace.  Note, your phone manufacturer may have renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.
  51. 51. If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad):
  52. 52. Open up the App Catalog
  53. 53. If you have a BlackBerry Device with OS version 5 or higher:
  54. 54. Open up AppWorld
  55. 55. Search for “Obvious Mobile Research Portmanteau”
  56. 56. Download Obvious Mobile Research Portmanteau.  It’s free!
  57. 57. Open Obvious Mobile Research Portmanteau once it has finished loading
  58. 58. Click on the “Find Survey” button on the bottom menu (It looks like a magnifying glass) if you are on an iPhone, iPad or iPod touch.  Otherwise bring up the menu and select the “Find Survey” option.
  59. 59. Search for “Joe’s Restaurant”
  60. 60. Open the survey “Joe’s Restaurant 2011”
  61. 61. Take our 2 minute survey.</li></li></ul><li>We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please goto survey.example.com<br />
  62. 62. We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please gotosurvey.example.com or text survey to 12345<br />
  63. 63. We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please gotosurvey.example.com or text survey to 12345<br />
  64. 64. We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please gotosurvey.example.com or text survey to 12345<br />(( tap here ))<br />
  65. 65. Then<br />
  66. 66. Now<br />Inbox (1,382)<br />
  67. 67. SMS<br />
  68. 68. Bite-Sized Chunks<br />
  69. 69. Squeaky Wheel<br />Feedback Mix<br />Customer Mix<br />
  70. 70. Pinch, Pull, Pan = Painful<br />
  71. 71. A little goes a long way<br />Right<br />Wrong<br />
  72. 72. Where is the Web?<br />
  73. 73. roadmap<br />
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78. innovation<br />
  79. 79.
  80. 80. 2007<br />
  81. 81.
  82. 82.
  83. 83.
  84. 84.
  85. 85.
  86. 86. AppleMicrosoft<br />
  87. 87. Apple<br />
  88. 88. Microsoft<br />
  89. 89. Advice<br />
  90. 90.
  91. 91.
  92. 92.
  93. 93. roadmap<br />
  94. 94. Those who cannot remember the past are condemned to repeat it.-- George Santayana<br />

×