How do we enhance traditional projector

1. Digital Transformation
Smart Projector
Yi-Cheng
LDC
BenQ
2018.01.08

2. 2003

3. $44.3
$47.8
The flowing data will finally leading to a technology mega-system
TESLA motors past Ford

4. Previous…
Not smart enough Low involvement Stand alone
Previous…

5. Previous…
Voice user interface Sticky Connected
We expect to be

6. Confidential. © BenQ Corporation, all rights reserved.
We have to do because…

7. Anything that can be connected, will be connected
The IoT is a giant network of connected "things"
(which also includes people).
The relationship will be between people-people,
people-things, and things-things.
Forbes. A Simple Explanation Of 'The Internet Of Things‘.

8. Confidential. © BenQ Corporation, all rights reserved.
Big amount / Few categories Mini amount / Super abound categoriesSmall amount / Numerous categories
SUPPLY Industrialization Internet AI
INDUSTRIAL ECONOMY HUMAN ECONOMYKNOWLEDGE ECONOMY
DEMAND

9. Confidential. © BenQ Corporation, all rights reserved.
Information
Marketing
Service
Product
Data
+
Internet
“Future is only for precision”“Without online, automated, dada-driven, there’s no AI”

10. Built in USB Readers for Untethered
Enjoyment
Play Your Favorites with BenQ
Video Tray
Instantly Stream Online Content
BenQ GS1 Portable LED Projector built-in Android OS

11. App Usage Ranking – Tracking user behavior
South Korea United states
Airplay
Videotray
Videotray

12. App Usage Ranking – Tracking user behavior
South Korea United states
Videotray
Airplay
Videotray

14. “Give users what they actually want, not what they say
they want.
And whatever you do, don’t give them new features just
because your competitors have them!”
– Kathy Sierra

15. Main goal
Product position verification Revised previous version
New opportunity &
Artificial intelligence

16. Confidential. © BenQ Corporation, all rights reserved.
Some initial findings from E500

17. BenQ E500 Business Projector built-in Android OS
Sharing file in local network Built in USB readers for
variety files
Wireless projection

18. Main goal
Product position verification
• Is the user behavior same as our assumption ?
• Is the marketing strategies same as user behavior ?
• Are there any excluding user scenarios ?

19. “The book you wrote may not be the book people read.”
— Michael Lewis

20. Scenario
Others
Dual
Home
Business
Business Home Dual Others
Case 1. What do they use business projector for ?
Product position

21. Product position
1.App type:
Wireless projection / File manager
2.Usgae time:
Day > Night
Hypothesis

22. 88% (3758) 4% (153) 8% (361)
Product position
Types of user behavior
Total : 4283
Hour of day
3
Group 2
4% (153)

23. Product position
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
N00 N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23
Usage time(work day)
group1 group3 group4
Device usage time during the work day
Hour of day
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
N00 N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23
Usage time(work day)
group3 group4
Group 1
Group 2
Group 3

24. Product position
G2 and G3 are similar as TV rating

25. Product position
G2 and G3 may have age different

26. 0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
N00 N02 N04 N06 N08 N10 N12 N14 N16 N18 N20 N22
Home projector
group1 group2 group3 group4 group5
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
N00 N02 N04 N06 N08 N10 N12 N14 N16 N18 N20 N22
Business projector
group3 group4
Product position
Usage time are similar as home projector

27. 0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
App usage rate
group1 group3 group4
Product position
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
N00 N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19 N20 N21 N22 N23
Usage time(work day)
group1 group3 group4 Hour of day
Group 1
Group 3
Group 4
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
N9 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19
Time x App usage rate AllApps
Andoridsystem
Appstore
Bluetooth
Children
Clean
Edu
FileManager
Game
Health
Map
Media
Music
Network
notintable
Other
Projection
Settings
Tool
Tutorial
Upgrade
Video
Compare usage time and App usage rate

28. • Most of user behavior is the same as our hypothesis
Product position verification
• The user behavior is the same as marketing strategizes
• The other user scenarios were be discovered
Product position
Case 1. Conclusion

29. Main goal
Product position verification Revised previous version
New opportunity &
Artificial intelligence
• Planning revised version in early stage
• Tracking effectiveness
• Pilot study for new product

30. Revised previous version
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
N9 N10 N11 N12 N13 N14 N15 N16 N17 N18 N19
Time x App
AllApps
Andoridsystem
Appstore
Bluetooth
Children
Clean
Edu
FileManager
Game
Health
Map
Media
Music
Network
notintable
Other
Projection
Settings
Tool
Tutorial
Upgrade
Video
Wireless projection Tutorial
Case 2. Better projection tutorial

31. Tutorial still be used frequently
Revised previous version
0
2000
4000
6000
8000
10000
12000
14000
G1_mobile_count G1_computer_count
G3_mobile_count G3_computer_count
G4_mobile_count G4_computer_count
0
0.05
0.1
0.15
0.2
0.25
0.3
G1_mobile_count_percentage G1_computer_count_percentage
G3_mobile_count_percentage G3_computer_count_percentage
G4_mobile_count_percentage G4_computer_count_percentage
Group 1-Mobile
Group 1-PC Group 1-Mobile
Group 1-PC

32. Optimize for the intermediates
Revised previous version

33. Revised previous version
Usability testing - Tutorial enhancement

34. Revised version:
Reducing tutorial usage rate in the same usage time
Revised previous version
Step-by-step Error prevention Flexibility and
efficiency of use

35. Case 2. Conclusion
Product position verification Revised previous version
New opportunity &
Artificial intelligence
Revised previous version
• Planning revised the projection tutorial function which is user needs
• Tracking the app usage rate for tutorial to evaluate the effectiveness
• Inspiring hardware solution for revised product

36. Main goal
New opportunity &
Artificial intelligence
• The interface changes according to the current status
• The algorithm calculates the recommended content

37. Confidential. © BenQ Corporation, all rights reserved.
Big amount / Few categories Mini amount / Super abound categoriesSmall amount / Numerous categories
SUPPLY Industrialization Internet AI
INDUSTRIAL ECONOMY HUMAN ECONOMYKNOWLEDGE ECONOMY
DEMAND
Hardware Launcher structure Launcher content
New opportunity & Artificial intelligence
Case3. Providing service base on user behavior

38. New opportunity & Artificial intelligence
Providing the best projection way for the current status

39. New opportunity & Artificial intelligence
Recommending content base on algorism

40. New opportunity &
Artificial intelligence
• Providing best projection way based on current status
• Providing recommended raw based on algorism
Case 3. Conclusion
New opportunity & Artificial intelligence

41. New product, New strategy

42. Be the TESLA in projector market

44. Reference