Is Mobile Qual a New Method - Field Agent

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at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada

This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/

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Is Mobile Qual a New Method - Field Agent

  1. 1. APRIL 1-3, 2014 TORONTO
  2. 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  3. 3. Same Methodology: New Technology Unique Features Guidelines and Regulations 2 Is Mobile Qual a New Method? 1 2 3 © Field Agent, Inc. 2014
  4. 4. Mobile Interview Mobile Community Same Methodology: New Technology Shop-a-long In Person Interview Online Community + + © Field Agent, Inc. 2014 1
  5. 5. Unique Features (Quality Control) History Time Stamp GPS Marker Media © Field Agent, Inc. 2014 2
  6. 6. © Field Agent, Inc. 2014 Guidelines and Regulations3
  7. 7. © Field Agent, Inc. 2014 Guidelines and Regulations3 Key principles •  Distinguishing market, social and opinion research as a purpose •  Conforming to law •  Consent and notification •  Protecting personal data •  Ensuring no harm •  Children •  Reputation of the industry •  Reporting Special considerations for certain social media •  Downloadable and web-based apps •  Passive data collection •  Photographs, video and audio recordings •  Mystery Shopping •  Incidental data •  Appropriate design
  8. 8. A few things that we’ve learned along the way… © Field Agent, Inc. 2014
  9. 9. Why people freely engage on mobile? •  People are now used to sharing thoughts and photos •  New Apps enable sharing photos in a fast and easy way •  Mobile Technology providers are capitalizing on a normal progression Technology è usage è habit (code/app) © Field Agent, Inc. 2014
  10. 10. Where does Mobile fit? Mobile (locationspecific) Knowledge Networks Knowledge Networks Mobile (locationspecific) 1 10 Familyand Friends Familyand Friends PanelD PanelC PanelB PanelA Consumer Centric Shopper Centric National (location specific) Representative PanelD PanelC PanelB PanelA Panelusingcell phones © Field Agent, Inc. 2014
  11. 11. How we connect via Mobile © Field Agent, Inc. 2014 Web App TextNative App
  12. 12. Passive Quant Qual © Field Agent, Inc. 2014 Mobile Data Categories ? 123?
  13. 13. Hackers Device Size Trust in Data © Field Agent, Inc. 2014 Issues with Mobile “Today”
  14. 14. Speed Cost Coverage © Field Agent, Inc. 2014 Where does Mobile win? Point of Influence™
  15. 15. Mobile Supplements Current Research © Field Agent, Inc. 2014
  16. 16. Point of Influence™ © Field Agent, Inc. 2014
  17. 17. Zero Moment of Truth (determining a need/want) First Moment of Truth (product/service selection) Second Moment of Truth (product/service usage) Information at the Point of Influence™ Point of Influence™: ? 123insights data photos video © Field Agent, Inc. 2014
  18. 18. © Field Agent, Inc. 2014 Conducting Private Projects Second Moment of Truth (product/service usage)
  19. 19. R&D Example © Field Agent, Inc. 2014
  20. 20. Sample Photos Diaper After Use Diaper After Use © Field Agent, Inc. 2014
  21. 21. Conducting Ideation and Concept Testing © Field Agent, Inc. 2014
  22. 22. Usage Confirmation(In Home example) Electric Outlets Media Mount Device Mount Lighting © Field Agent, Inc. 2014
  23. 23. Device Adaptors Electric Outlets Lighting Integrated adaptors or USB hookups for popular devices Neat, organized electrical outlets integrated Rope and clip lighting that fits without overheating Concept Testing © Field Agent, Inc. 2014 Usage Confirmation(In Home example)
  24. 24. 23 Rick West CEO, Field Agent rick.west@fieldagent.net Jeff Doucette General Manager, Field Agent Canada jeff.doucette@fieldagentcanada.com Contact Information
  25. 25. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  26. 26. APRIL 1-3, 2014 TORONTO

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