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Social business update june 2011

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An update on social business and how businesses are using social tools.

Published in: Technology, Business
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Social business update june 2011

  1. 1. Michael Fauscette,Group Vice President, Software Business Solutions ©Copyright 2011 IDC 2011 IDC
  2. 2. From “Knowledge is Power” To “Sharing Knowledge is Power”© 2011 IDC
  3. 3. 2011: Business has changed! • Hyper-Connected • Global • Hyper-Competitive • Innovate! • Decentralized • Mobile http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif© 2011 IDC
  4. 4. Behavior has Changed•  Customers & employees are congregating online•  Turning to trusted sources for advice & help•  Shift of influence & relevance•  BYO attitudes © 2011 IDC
  5. 5. The Social Business Organizations that apply emerging technologies like Web 2.0 accompanied by organizational, cultural, and process changes to improve business performance in an increasingly connected global economic environment.© 2011 IDC
  6. 6. What is Social Business?Customers PartnersEmployees Suppliers Culture – Process – Organization© 2011 IDC
  7. 7. It’s not about technology, it’s about changing business culture© 2011 IDC
  8. 8. © 2011 IDC
  9. 9. Q. Have you implemented an enterprise social software solution like IBM (Lotus Connections), Jive Software, Salesforce.com (Chatter), Lithium Technologies or Novell (Pulse)?N = 700 © 2011 IDC
  10. 10. What is Social Business? Q. What initiatives do you regularly conduct (at least 1 X per week) using social software for business purposes today? (1=most frequent, 3=frequent, and 5=least frequent)N = 679Excludes “Other”Mean Responses © 2011 IDC
  11. 11.  Empower and enable people Destroy Silos Transparency and trust Relationships© 2011 IDC
  12. 12. Reasons Why Conducting Social Initiatives:Learn, Share, and Communicate Q. Why are you conducting social initiatives for business purposes today?© 2011 IDC N = 700
  13. 13. The Benefits of Enterprise Social Software:Usage, Relationships and Smarts Q. In your opinion, what are the key benefits with using social software? Time savings = 11-30%© 2011 IDC N = 700
  14. 14. Q. How much time do you save by using social software as a productivity tool?N = 700 © 2011 IDC
  15. 15. Socialytics Customer Social Data Data Social Data Web Analytics Corporate Data Intersection of highest value information© 2011 IDC
  16. 16. Barriers• Culture• Threatens traditional models of power &control• Incorrect incentives• Silos How can you expect to talk to your customer when you cant talk to each other?© 2011 IDC
  17. 17. Social Business Challenges Q. In your opinion, what are the key challenges/concerns associated with using/implementing social software?N = 700 © 2011 IDC
  18. 18. Social Business MaturityStage One: Experimentation Stage Two: Compartmentation Stage Three: Integration Stage Four: Operationalization Stage Five: Optimization© 2011 IDC
  19. 19. Contact Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com© 2011 IDC © 2011 IDC

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