Presentation given at a series of Enterprise Workshops for Apple Inc. across Australia and New Zealand. Focusing more deeply (than the CeBIT version of this presentation) on enterprise mobile design considerations and concepts, and understanding the context of mobile users in order to appropriately design for them.

1. The Mobile Lens
Dale Rankine
Mobile Solution Architect, APAC
dale.rankine@cloudsherpas.com | @dalerankine
Apple Enterprise Workshops July 2013

2. How do you provide the right
experience?

3. Phone
Tablet
Integration
Camera
Location
Gestures
Offline
Access
Security
Social
Integration
In-time
Compliance
Mixed-user
Maintenance

4. Google
Enterprise
2011 & 2012
Partner of the Year First Partner to Reach
Preferred Partner Status
United States, United
Kingdom & Australia

5. A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering its
full potential,
regardless of function.

6. User-led
Experience-driven

7. ROI

8. Engaged users

9. It’s all about context

12. The Mobile Lens

13. The Mobile Lens

14. The Mobile Lens
Environment
Software
Device

15. Customer-facingEnvironment

16. Customer-glancingEnvironment

17. One eye, one thumbEnvironment

18. Task-focusedSoftware

19. Selective dataSoftware

20. Designed for touchDevice

21. Contextually awareDevice

25. Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused

26. Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused

27. Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused

28. Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused

29. A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering its
full potential,
regardless of function.

30. Thank you
www.cloudsherpas.com
Dale Rankine, Mobile Solution Architect, APAC
dale.rankine@cloudsherpas.com
@dalerankine