Unified Communications as a Service
Paul Rodgerson
paul.rodgerson@talktalkbusiness.co.uk
The Technology
A Unified Communications Solution is a comprehensive suite of integrated
services typically including:
IP t...
QUESTION
1
Your Business
Is UC as a Service part of your
product portfolio today?
1. Yes
2. No
3. Evaluating
4. Dismissed
The Technology
Forecasts:
companiesandmarkets.com
February 2013
25% Compound Annual Growth Rate
QUESTION
2
Your Business
What is the top business driver
for adopting UCaaS?
1. Reduce Costs
2. Collaboration
3. Customer
4. Efficien...
Key Business Drivers
Forecasts:
companiesandmarkets.com
February 2013
0%
10%
20%
30%
40%
50%
60%
Improve employee
collabor...
Challenges to Adoption
Forecasts:
companiesandmarkets.com
February 2013
0%
5%
10%
15%
20%
25%
30%
35%
Deployments are
far ...
The UCaaS Market
Factors Contributing to Growth
• Service Providers delivering Business Grade
Connectivity with Quality of...
QUESTION
3
Will the single device be the end for the
desk phone?
1. Definitely
2. Maybe
3. For some customers
4. Not for my Customers
QUESTION
4
Positioning UCaaS
What is the headline message when
positioning UCaaS?
1. Cost Model
2. Security
3. End to End SLA
4. Self...
7 Key Positioning Messages
• Flexible, Pay-as-you-Go model with predictable costs
• Self-Service configuration gives custo...
The Opportunity
• Simple “Go to market” strategy
• Expand Portfolio without adding complexity
• Self-Service model avoids ...
THANK YOU
Paul Rodgerson
paul.rodgerson@talktalkbusiness.co.uk
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Unified Communications as a Service

  1. 1. Unified Communications as a Service Paul Rodgerson paul.rodgerson@talktalkbusiness.co.uk
  2. 2. The Technology A Unified Communications Solution is a comprehensive suite of integrated services typically including: IP telephony using: •Desk phone •Application Presence & Instant Messaging Multimedia conferencing: •Audio •Video •Web Collaboration sharing of: •Desktop •Applications •Documents Definition of Collaboration… According to the Oxford English Dictionary “The act of working with someone to produce something” or “Traitorous cooperation with an enemy”
  3. 3. QUESTION 1
  4. 4. Your Business Is UC as a Service part of your product portfolio today? 1. Yes 2. No 3. Evaluating 4. Dismissed
  5. 5. The Technology Forecasts: companiesandmarkets.com February 2013 25% Compound Annual Growth Rate
  6. 6. QUESTION 2
  7. 7. Your Business What is the top business driver for adopting UCaaS? 1. Reduce Costs 2. Collaboration 3. Customer 4. Efficiency
  8. 8. Key Business Drivers Forecasts: companiesandmarkets.com February 2013 0% 10% 20% 30% 40% 50% 60% Improve employee collaboration Improve employee efficiency Improve communications with customers Create a more mobile workforce Legacy PBX retirement or upgrade technology to meet business needs/stay on par with peers Top Business Drivers for Adopting Unified Communications 2012 2010Source:InformationWeek
  9. 9. Challenges to Adoption Forecasts: companiesandmarkets.com February 2013 0% 5% 10% 15% 20% 25% 30% 35% Deployments are far too complex Lack in-house expertise UC technology is too expensive Security concerns Reliability concerns Top Barriers to Adopting Unified Communications 2012 2010 Source:InformationWeek
  10. 10. The UCaaS Market Factors Contributing to Growth • Service Providers delivering Business Grade Connectivity with Quality of Service • Consumer style approach to non business specific applications • Single device strategy around Smart Phone devices and Tablets. Fastest Growth Segment - SMB (5 – 100 users) • Eliminate complexity associated with on- premise • Support for BYOD • Increased mobility of workforce • Pay-as-you-go model simplifies adoption • Flexibility around Number Porting to SIP. Source: IDG Research Services – Partner Selection Process “The right Partner will offer a solution backed by extensive resources and telecom carrier heritage” “Respondents are looking for One-Stop Shop, backed by extensive service level guarantees”.
  11. 11. QUESTION 3
  12. 12. Will the single device be the end for the desk phone? 1. Definitely 2. Maybe 3. For some customers 4. Not for my Customers
  13. 13. QUESTION 4
  14. 14. Positioning UCaaS What is the headline message when positioning UCaaS? 1. Cost Model 2. Security 3. End to End SLA 4. Self Service
  15. 15. 7 Key Positioning Messages • Flexible, Pay-as-you-Go model with predictable costs • Self-Service configuration gives customer control • Choice of end user device including an “APP” for Smartphone and Tablet devices • Engineered to meet comprehensive SLA • Fully Managed on a Network designed for voice • Secure, Resilient and Proven • It Just Works!
  16. 16. The Opportunity • Simple “Go to market” strategy • Expand Portfolio without adding complexity • Self-Service model avoids increased support overhead • Cloud based services make customers very “sticky” • OPEX model provides recurring revenues • Add your own Service Wrap
  17. 17. THANK YOU Paul Rodgerson paul.rodgerson@talktalkbusiness.co.uk

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