Unusual print ads
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The document summarizes print ads for a BMW car and a new Nike trainer shoe. For the BMW ad, it uses imagery comparing the powerful and aerodynamic car to a shark to target men aged 25-40. It is an unconventional ad that provokes viewers to learn more about the car. The Nike ad shows the shoe being assembled by toys to appeal to both children and older teens in a humorous way.
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Annotating unusual print adverts 
The document contains summaries of two print advertisements. The first is for BMW cars and depicts a car shaped like a shark to represent its speed, power and agility, targeting middle-aged men. The second is for Nike shoes and shows small men constructing the shoe like a building site to represent the work that goes into making the shoe, targeting males aged 12 to 25. Both advertisements use surreal techniques to convey their messages about the qualities and craftsmanship of the products being advertised.
Print adverts
The document discusses two advertisements. The first is for a BMW car, showing the car's side profile resembling a shark to appeal to viewers' sense of danger and speed. The ad is aimed at wealthy men who enjoy flashy, powerful cars. The second ad is for Nike shoes, depicting the extensive work that goes into their production to suggest the shoes are well-made and worth purchasing. This ad targets younger, trendier audiences who will appreciate the humor and construction details shown.
Unusual print ads
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
Advert anotation
The document describes a BMW advertisement for the Z3 car. The ad uses imagery of the car resembling a shark to portray it as fierce, powerful, and fast. It aims to intrigue middle-aged people seeking an adrenaline rush by making the car seem superior to others. However, the reviewer critiques that the surreal shark imagery does not provide enough concrete details about the car's features, performance, or price to effectively interest potential buyers.
Print adverts
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.
Print ads
The document summarizes two print advertisements:
1) A BMW advertisement that uses an image of a shark to represent the car's sleek design and imply it is a predator better than other cars. The minimalist image is meant to provoke curiosity.
2) A Nike advertisement depicting the time and effort that goes into each shoe, reassuring customers of the brand's quality. The target is those interested in sportswear or the Nike brand. Both ads are surreal in nature and aim to catch attention.
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This poster for Kay Jewelry uses the rhetorical technique of glittering generalities by tying love to the purchase of jewelry. It aims to convince its target audience of people ages 20 to 50 that jewelry is necessary to truly experience love. The ad claims this technique has been effective for jewelry campaigns and does not need improvement.
Ha4 task 1
This document discusses advertising conventions commonly used in men's aftershave commercials. It notes that these ads typically feature wealthy men in suits driving nice cars and attracting beautiful women, implying the product will help the viewer achieve this lifestyle. While these conventions are used bluntly, the document explains it is because the target 20+ male audience wants goals achieved with minimal effort. It concludes that the author's own aftershave advertisement will include these conventions but in a more subtle way than the "bluntest" example of Paco Rabanne's One Million ad.
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Annotating unusual print adverts
The document contains summaries of two print advertisements. The first is for BMW cars and depicts a car shaped like a shark to represent its speed, power and agility, targeting middle-aged men. The second is for Nike shoes and shows small men constructing the shoe like a building site to represent the work that goes into making the shoe, targeting males aged 12 to 25. Both advertisements use surreal techniques to convey their messages about the qualities and craftsmanship of the products being advertised.
Print adverts
The document discusses two advertisements. The first is for a BMW car, showing the car's side profile resembling a shark to appeal to viewers' sense of danger and speed. The ad is aimed at wealthy men who enjoy flashy, powerful cars. The second ad is for Nike shoes, depicting the extensive work that goes into their production to suggest the shoes are well-made and worth purchasing. This ad targets younger, trendier audiences who will appreciate the humor and construction details shown.
Unusual print ads
The document summarizes an analysis of two different print advertisements. The first advertisement is for a BMW car, depicting the car's outline shaped like a shark to imply it is powerful and dominant. The second advertisement shows a rubber duck in a dramatic landscape to suggest a Volvo car can accommodate adventures while still suiting family needs. Both ads effectively target their audiences - wealthy buyers for BMW and families for Volvo - through surreal imagery leaving an impression of the vehicles' qualities and positioning.
Advert anotation
The document describes a BMW advertisement for the Z3 car. The ad uses imagery of the car resembling a shark to portray it as fierce, powerful, and fast. It aims to intrigue middle-aged people seeking an adrenaline rush by making the car seem superior to others. However, the reviewer critiques that the surreal shark imagery does not provide enough concrete details about the car's features, performance, or price to effectively interest potential buyers.
Print adverts
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.
Print ads
The document summarizes two print advertisements:
1) A BMW advertisement that uses an image of a shark to represent the car's sleek design and imply it is a predator better than other cars. The minimalist image is meant to provoke curiosity.
2) A Nike advertisement depicting the time and effort that goes into each shoe, reassuring customers of the brand's quality. The target is those interested in sportswear or the Nike brand. Both ads are surreal in nature and aim to catch attention.
Ap english 11 propaganda project
This poster for Kay Jewelry uses the rhetorical technique of glittering generalities by tying love to the purchase of jewelry. It aims to convince its target audience of people ages 20 to 50 that jewelry is necessary to truly experience love. The ad claims this technique has been effective for jewelry campaigns and does not need improvement.
Ha4 task 1
This document discusses advertising conventions commonly used in men's aftershave commercials. It notes that these ads typically feature wealthy men in suits driving nice cars and attracting beautiful women, implying the product will help the viewer achieve this lifestyle. While these conventions are used bluntly, the document explains it is because the target 20+ male audience wants goals achieved with minimal effort. It concludes that the author's own aftershave advertisement will include these conventions but in a more subtle way than the "bluntest" example of Paco Rabanne's One Million ad.
Advert
This advertisement is for a new Nike shoe. It shows the shoe surrounded by toy construction workers and equipment to convey that a lot of design and work went into the shoe. The target audience is meant to be children ages 7-14, as they would find the surreal image of the shoe under construction appealing. By using a creative visual of the shoe on a construction site, the ad cleverly reaches its intended young male audience.
Advert requirments
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
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This document outlines various print and design projects completed by a company. It includes projects for clothing brands, spa and hospitality brands, magazine covers, animated films, child development programs, events, and corporate identity work. The projects involved leaflets, standee banners, photoshoot, websites, emailers, e-brochures, print materials, stage backdrops, posters, and newsletters.
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The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
Bmw advert
This document summarizes two advertisements. For the BMW Z3: The ad depicts the car as a shark to imply it is fast, agile, and powerful like a shark. This suggests the car dominates over other cars. The target audience is likely younger people interested in sporty cars. For the Nike shoe: The ad shows many small people building the shoe to make it appear very large. This implies high quality from extensive time and effort. Nike may aim to position the shoe as their best product. The target is younger athletes aged 12-25 who will find the ad's humor and drama appealing.
Annotating adverts
The print ad uses a shark image to represent the BMW as quick and constantly moving forward. It aims to appeal to young adults by portraying the car as modern. Another ad shows the effort taken to design durable Nike shoes, targeting teenagers with its modern look, using a humorous and surreal style.
Wierd ads
This document contains summaries of three advertisements. The first is a BMW ad that uses the shape of a shark to represent the car as sleek, fast, and predatory to appeal to men and older teenagers. The mysterious ad prompts viewers to learn more about the car. The second ad is for Nike shoes, showing toy builders to represent the effort put into making a high-quality, well-built product targeted at younger boys and their parents. The third ad is described as weird but fun, appealing to younger people by having a subtle second meaning that makes the viewer want to learn more.
Unusual print ads
The document discusses two unusual print advertisements. The first ad is for Nike shoes and shows the construction process using cranes and diggers to portray the shoes as well-built and high quality, though it may not effectively target teenagers. The second ad presents a car modeled after a shark's sleek and powerful design to appeal to adults by conveying that the car is fast, durable, and reliable. Both ads take unconventional creative approaches through surreal elements and analogies.
Task 2 annotating a print advert
The document contains summaries of two print advertisements:
1) The first is for a Nike training shoe. It shows small people working around a large shoe to convey that a lot of work goes into making each shoe. This implies the shoe is well-made and will last a long time for running or training. The ad targets potential customers looking for durable shoes.
2) The second ad is for a BMW car. It blackouts parts of the car to make it look like a shark, playing on the idea that sharks are fast, dark and powerful - attributes many want in a vehicle. The target audience is wealthy young professionals who want a cool, fast car. This ad takes a dramatic approach to stand out
Annotating print adverts
The document contains summaries of two advertisements. For the first advertisement of a Nike shoe, the summary notes it shows the effort that goes into each shoe and is aimed at young males. For the second advertisement of a BMW car, the summary states it compares the car to a shark in always moving forward and is targeted towards higher income drivers.
This is an advert for the company bmw45rhw4gt
This document contains summaries of two advertisements. The first is for BMW and shows the bonnet, doors and window of a car in the shape of a shark, suggesting the car's sleek and fast qualities like a shark. The ad aims to attract young men around age 20 who want an attention-getting, fast car. The second ad is for Nike shoes and shows the time and care put into designing and constructing the shoe. It targets youth and teenagers who will wear the shoes being advertised. Both ads effectively reach their intended audiences through eye-catching visuals that convey the qualities of the products.
Print adverts
The document contains summaries of print advertisements for three products: Nike trainers, Volvo family cars, and BMW cars. For each ad, the summaries address what product is being advertised, the intended message and audience, and whether the ad is effective at reaching its target. Overall, the analyses find that while the Nike ad may not sell the product well, the Volvo and BMW ads are more memorable and successfully convey their intended messages to the desired audiences through humor and animal comparisons.
Task 1: unusual adverts
The document discusses two advertisements. The first advertises a BMW car by editing its image to resemble a shark to convey that the car is streamlined, fast, fierce, powerful, and always improving. It aims to appeal to those seeking a smart, fast, powerful vehicle. The second shows a shoe being crafted like a building to demonstrate that it is precisely made, perfectly designed, and strong through a long development process involving many people. It aims to sell the shoe as a fashion item to teenagers and people in their early 20s.
Annotating a advert
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
Nike advert information
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
Unusual print advertisements
This document summarizes and analyzes two unusual print advertisements:
1) A BMW advertisement that shows the car in the shape of a shark to portray it as quick, sharp, and unique. It targets buyers aged 25-50 looking for fun.
2) A Volvo advertisement using a rubber duck to show the car can operate outside its comfort zone while still serving families, targeting couples with young children. Both ads effectively use surreal elements to intrigue viewers and connect the products to their target demographics.
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This advertisement is for a new Nike shoe. It shows the shoe surrounded by toy construction workers and equipment to convey that a lot of design and work went into the shoe. The target audience is meant to be children ages 7-14, as they would find the surreal image of the shoe under construction appealing. By using a creative visual of the shoe on a construction site, the ad cleverly reaches its intended young male audience.
Advert requirments
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
task one
The document discusses different types of advertisements, including documentary, realist, non-realist, talking heads, animation, stand alone, and series advertisements. It provides examples for each type, such as the Marmite rescue team documentary advert, the Fairy accelerate the wash up realist advert, the Seven Seas headache pill non-realist advert, the Colgate talking heads advert, the Fairy soft start animation advert, the Guinness extra cold surfer stand alone advert, and the AA you've got a friend series advert. The document analyzes the purpose and effectiveness of each advertising type.
Advertising : Task 1
This document summarizes an advertisement for the BMW Z3 created by advertising agency SCPF in January 2000. The ad replicates the simplicity and beauty of a shark's body to advertise the BMW Z3 roadster. It aims to portray driving the Z3 as making the driver the "king of the road," like a shark is king of the ocean. The ad was very successful, winning several international and Spanish advertising awards.
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Verve International provides four key services in China: brand promotion, corporate brand training, brand ambassadors, and promotional event models. They help both established and new brands enter the Chinese market by connecting brands with consumers to build lasting loyalty. Verve's corporate brand training instills passion in employees to become brand ambassadors, while their multilingual models provide a friendly face for brands at events in an engaging and cost-effective manner. Clients attest to Verve's excellence in helping their brands stand out from competition in China.
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Brandtrumpet profile: advertising communications, digital marketing
This document outlines various print and design projects completed by a company. It includes projects for clothing brands, spa and hospitality brands, magazine covers, animated films, child development programs, events, and corporate identity work. The projects involved leaflets, standee banners, photoshoot, websites, emailers, e-brochures, print materials, stage backdrops, posters, and newsletters.
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Similar to Unusual print ads
Unusual print ads
The document discusses an unusual BMW advertisement that uses a shark to represent the car's speed, power, agility and stealth. It is aimed at middle-aged consumers between 30-50 years old who want an efficient, elegant car. The advertisement style is a mix of surrealism, lifestyle and dramatic genres to surreally portray the car's qualities in an unusual way.
Bmw advert
This document summarizes two advertisements. For the BMW Z3: The ad depicts the car as a shark to imply it is fast, agile, and powerful like a shark. This suggests the car dominates over other cars. The target audience is likely younger people interested in sporty cars. For the Nike shoe: The ad shows many small people building the shoe to make it appear very large. This implies high quality from extensive time and effort. Nike may aim to position the shoe as their best product. The target is younger athletes aged 12-25 who will find the ad's humor and drama appealing.
Annotating adverts
The print ad uses a shark image to represent the BMW as quick and constantly moving forward. It aims to appeal to young adults by portraying the car as modern. Another ad shows the effort taken to design durable Nike shoes, targeting teenagers with its modern look, using a humorous and surreal style.
Wierd ads
This document contains summaries of three advertisements. The first is a BMW ad that uses the shape of a shark to represent the car as sleek, fast, and predatory to appeal to men and older teenagers. The mysterious ad prompts viewers to learn more about the car. The second ad is for Nike shoes, showing toy builders to represent the effort put into making a high-quality, well-built product targeted at younger boys and their parents. The third ad is described as weird but fun, appealing to younger people by having a subtle second meaning that makes the viewer want to learn more.
Unusual print ads
The document discusses two unusual print advertisements. The first ad is for Nike shoes and shows the construction process using cranes and diggers to portray the shoes as well-built and high quality, though it may not effectively target teenagers. The second ad presents a car modeled after a shark's sleek and powerful design to appeal to adults by conveying that the car is fast, durable, and reliable. Both ads take unconventional creative approaches through surreal elements and analogies.
Task 2 annotating a print advert
The document contains summaries of two print advertisements:
1) The first is for a Nike training shoe. It shows small people working around a large shoe to convey that a lot of work goes into making each shoe. This implies the shoe is well-made and will last a long time for running or training. The ad targets potential customers looking for durable shoes.
2) The second ad is for a BMW car. It blackouts parts of the car to make it look like a shark, playing on the idea that sharks are fast, dark and powerful - attributes many want in a vehicle. The target audience is wealthy young professionals who want a cool, fast car. This ad takes a dramatic approach to stand out
Annotating print adverts
The document contains summaries of two advertisements. For the first advertisement of a Nike shoe, the summary notes it shows the effort that goes into each shoe and is aimed at young males. For the second advertisement of a BMW car, the summary states it compares the car to a shark in always moving forward and is targeted towards higher income drivers.
This is an advert for the company bmw45rhw4gt
This document contains summaries of two advertisements. The first is for BMW and shows the bonnet, doors and window of a car in the shape of a shark, suggesting the car's sleek and fast qualities like a shark. The ad aims to attract young men around age 20 who want an attention-getting, fast car. The second ad is for Nike shoes and shows the time and care put into designing and constructing the shoe. It targets youth and teenagers who will wear the shoes being advertised. Both ads effectively reach their intended audiences through eye-catching visuals that convey the qualities of the products.
Print adverts
The document contains summaries of print advertisements for three products: Nike trainers, Volvo family cars, and BMW cars. For each ad, the summaries address what product is being advertised, the intended message and audience, and whether the ad is effective at reaching its target. Overall, the analyses find that while the Nike ad may not sell the product well, the Volvo and BMW ads are more memorable and successfully convey their intended messages to the desired audiences through humor and animal comparisons.
Task 1: unusual adverts
The document discusses two advertisements. The first advertises a BMW car by editing its image to resemble a shark to convey that the car is streamlined, fast, fierce, powerful, and always improving. It aims to appeal to those seeking a smart, fast, powerful vehicle. The second shows a shoe being crafted like a building to demonstrate that it is precisely made, perfectly designed, and strong through a long development process involving many people. It aims to sell the shoe as a fashion item to teenagers and people in their early 20s.
Annotating a advert
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for over-18 drivers.
Nike advert information
The document discusses two advertisements - one for a Nike shoe and one for a Volvo car. For the Nike shoe advertisement, it summarizes that the ad is promoting a weather-resistant trainer, with the message being about the care and effort that goes into Nike products. It thinks this ad targets teenagers. For the Volvo ad, it summarizes that the ad promotes the car as powerful yet suitable for families, with the message being it can perform outside its comfort zone. It thinks this ad targets families but the car is likely for those over 18 who can drive.
Unusual print advertisements
This document summarizes and analyzes two unusual print advertisements:
1) A BMW advertisement that shows the car in the shape of a shark to portray it as quick, sharp, and unique. It targets buyers aged 25-50 looking for fun.
2) A Volvo advertisement using a rubber duck to show the car can operate outside its comfort zone while still serving families, targeting couples with young children. Both ads effectively use surreal elements to intrigue viewers and connect the products to their target demographics.
Unusual print advertisements
This document summarizes and analyzes two unusual print advertisements:
1) A BMW advertisement that shows the car in the shape of a shark to portray it as quick, sharp, and unique. It targets people aged 25-50 looking for fun.
2) A Volvo advertisement using a rubber duck to show the car can go off-road while still being suitable for families. It targets couples with young children who want an versatile family car.
Both advertisements use surreal imagery to grab attention and implicitly convey their messages through unexpected visuals that connect to the target audiences.
Unit 18 advertising powerpoint
This document discusses and analyzes two unusual print advertisements. The BMW advertisement depicts the new BMW Z3 as a shark to represent it as fierce and powerful, like sharks. The Nike advertisement uses surreal imagery to metaphorically represent the care and detail that goes into making their shoes. Both advertisements effectively reach their target audiences through innovative and attention-grabbing designs that convey their intended messages about the qualities of the products.
Unusual print ads annotation
This document discusses two advertisements, one for a BMW car and one for Nike trainers. For the BMW ad, it uses a surreal comparison of the car to a shark without showing the car, which leaves the viewer without clear information on what the car is like. For the Nike ad, it shows the work that goes into making the trainers in an informative way and highlights the quality, though does not mention the price.
Task 4
The document discusses different car advertisements and their target markets. It analyzes ads from Jeep, Toyota Prius, Citroen, H&M, Tesco, and Ford. The Jeep ad targets an upper/middle class audience with its sophisticated black and white imagery. The Prius ad aims to appeal broadly by highlighting environmental friendliness humorously. Citroen and Ford ads emphasize price cuts and value to attract cost-conscious customers. H&M uses celebrity endorsement to show its clothes are affordable. Tesco promotes value chocolate. Overall, the document examines how ads are tailored to different social classes and markets through their messaging, imagery, and emphasis on attributes like price, quality, or environmental friendliness.
Unusual print ads annotation
This document summarizes and analyzes two advertisements - one for a Volvo family car and one for a Nike shoe. For the Volvo ad, it describes how the ad uses a family of ducks to represent the target family audience and convey that the car can go anywhere. For the Nike ad, it explains that the ad uses a miniature construction site to portray the precision and teamwork required to build their high-quality shoe. Both ads are assessed as targeting families and kids effectively through their creative and humorous approaches.
Annotations of a print advert
The product being advertised is a shoe. The advert claims the shoe was carefully made and has many features. It targets active people who enjoy sports and want comfortable trainers. While exaggerating the production process, the author thinks many people would be interested in the product despite their own disinterest. A separate advert features a car resembling a shark, describing it as fast and predatory. Its target is licensed drivers wanting an attractive vehicle. Though surreal, the author believes it piques curiosity and effectively generates interest in learning more.
Product Images
The document summarizes two advertisements. The first is for a BMW car and depicts it as a shark at the top of the food chain to portray it as the best vehicle. The second advertises Nike shoes and depicts their construction process in a surreal or humorous way to highlight the quality and effort that goes into each pair. Both adverts are deemed effective at communicating their intended messages to their target audiences.
Similar to Unusual print ads (20)
Unusual print ads
- 1. Unusual print ads It is a car advertfor a BMW. They are advertising a new car that they are bringing out. They are telling us that the car is like a shark, which is powerful, dominant, aerodynamic and fast. They are also using very little that they are trying to say that the car travels with speed and efficiency. Yes they car saying that the car is built for people who know how to drive and who have a lot of money. The advert is aimed at men between the ages of 25-40, I think this because it’s a BMW and they are quite expensive and they will have to have a good job to afford this car. I think that they have hit their target audience because it looks good and I think that because it is very vague people will want to go and see it and feel what it is like to drive it. I think that the advert is very surreal because it is very weird because they are using a sharks body to advertise a car even though they are very different things, but it still they are trying to link them together. I think that it is a very clever advert because it links the car and the shark together, they have chosen a shark because it is perfect and this makes you think that the car is also perfect. It is an advert for a new nike trainer. Its telling bus about a new nike style that they are bringing out. That it is very well built and it took a lot of people to make the shoe. The advert is aimed at younger children and teens. Yes because it has the toys in it to appeal to the younger people but it also has the style of shoe to appeal to the older people. I think that this is a humorous advert because they have all the toy in it and they are putting it together. I don’t like the advert because it is too childish and I think that they need to add a bit more in for the older people