This document summarizes two advertisements. For the BMW Z3: The ad depicts the car as a shark to imply it is fast, agile, and powerful like a shark. This suggests the car dominates over other cars. The target audience is likely younger people interested in sporty cars. For the Nike shoe: The ad shows many small people building the shoe to make it appear very large. This implies high quality from extensive time and effort. Nike may aim to position the shoe as their best product. The target is younger athletes aged 12-25 who will find the ad's humor and drama appealing.

1. This is the new BMW sports car, they are advertising the new Z3. They have made this
car look like a shark, this shows that this car has the same qualities as the shark, fast,
agile and powerful. The shark is also the top of its food chain, so maybe they are
trying to get across that the car is better than all the other cars. I think the target
audience is for younger people. I think it has reached the target audience as the
majority of young people are interested in fast, sporty cars. This is a surreal advert as
it is a mix of factual and fantasy. E.g. making the car look like a shark to make it seem
like the best, in my opinion I think the advert is very good, I like the way they have
made it look like a shark to make it seem like the best, I also like the fact that they
have hidden most of the car because it makes you want to see more of the car.

2. This is the new shoe from Nike. In this
advert it shows a lot of small people
using cranes and scaffolding to build it,
they have used lots of small people to
make the shoe look very big. They
maybe trying to tell us that it has used a
lot of time and effort to make the shoe,
showing that it is a high quality. Nike
may have made the shoe look big
because they think that the shoe is
better than any other product they have
made. I think the target audience is for
the younger generation, possibly 12-25
year olds or sporty people. I think It does
reach the target audience as younger
people are normally attracted to this
kind of shoe. This kind of advert is
humorous and dramatic as the objects
used are toys. I like the advert because it
isn't very serious but it still puts the
point across to the audience.