This document summarizes and analyzes two television advertisements - a Nike advertisement featuring a man jumping over cars wearing Nike shoes, and a Proton advertisement reminding people to wear seatbelts using humor and Malaysian superstitions of ghosts. For the Nike ad, the summary discusses how it uses the man's personality and abilities to make the shoes appealing and encourage viewers to feel they can do extraordinary things too. For the Proton ad, it notes how the ad uses humor and unconventional elements like ghosts to creatively remind people of safety in a memorable way.

1. Wan Syahirah Bt. Mohammad Zubir 1041102239 Muhammad Syafiq B. Mobin 1051103764 Ong JunXiang 1041102881 Woon Shih Mun 1061109240 Foo Wei Tzen 1061105992 Ong Lee Ying 1051103277 BMK 2044 Marketing Communication

2. Task 4 : Select 2 advertisements that have been on TV/ magazine for sometime and describe in detail what you think their creative message strategies are.

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