The document describes a BMW advertisement for the Z3 car. The ad uses imagery of the car resembling a shark to portray it as fierce, powerful, and fast. It aims to intrigue middle-aged people seeking an adrenaline rush by making the car seem superior to others. However, the reviewer critiques that the surreal shark imagery does not provide enough concrete details about the car's features, performance, or price to effectively interest potential buyers.

1. Made to look
like a shark.
Mysterious
This product is the new bmw z3.They are
telling us that it is mysterious as they have
used a black background also by making
the car look like a shark make the car
seem fierce, powerful and fast. Also the
shark is at the top of its food chain so I
think the message is that this car is better
than the other cars. I think that the advert
is aimed for middle aged people as they
would like fast cars as they would like the
adrenalin. I think that it does reach the
correct target audience as middle aged
people would be curious t see what this
car is like and they would probably want
to read up or go check the car out. This
advert is a surreal advert as this is fantasy
as it makes the car look like a shark. I
don’t think this advert works as I would
like to see more in the advert about this
car like the noise what the full image looks
like and how much it would be.

2. This product is a Nike shoe. They are advertising Nike
shoes and how much work goes into it. They are telling
us that each shoe they make a lot of work goes into it.
The message in the advert is that they want you to take
care of the shoes and they are maybe durable and it
took a lot of people to make one shoe. I think that the
target audience for younger generation, sporty people
maybe 10-25 year olds. I think that it does reach the
correct audience as younger people are attracted to
that kind of shoe. I think that this advert is a unrealistic
advert as it doesn’t have little people making a show
and the don’t need a crane and scafollding.also I think
that there's a bit of information in there as they might
be trying to say that a lot of work goes into one shoe I
don’t really like the advert as I don’t like Nike shoes and
I just don’t like the idea of little people making a shoe.
scaffolding crane
They have used these
things to say that a lot
of hard work goes
into one shoe.