1. Evaluation Task 3: What kind of
media institution might distribute
your media product and why?
2. Introduction
When taking into account the genre and target audience of
my music magazine, I believe that Vice Media Inc would be
an appropriate institution to publish my magazine. Vice is a
multinational media conglomerate that operates various
media networks and publishes several magazines. Some of
these include its arts and culture magazine; Vice Magazine,
and its fashion magazine 'i-D'. Vice magazines and media
networks are quite popular amongst youth and alternative
culture, with vice’s twitter account having over 2 million
followers.
3. Justification
For this reason, vice would be an appropriate media institution to publish my
magazine seeing as they’re popular with my target audience. According the
research from UK tribes, the social group 'hipsters' is 'epitomised' by Vice
magazine. Seeing as one of the target audiences of my magazine is hipsters, I
believe that vice would be a well suited institution to publish my magazine for
this reason,
Furthermore, Vice Media would be suitable as they do not currently publish a
music magazine despite operating an online media network dedicated to
music called ‘Noisey’. My magazine Oscillate would be the perfect magazine
to fill the gap in the vice’s magazine line up, and would also appeal to vice’s
preexisting audience.
