This document discusses several topics related to leveraging data from telecommunications companies: 1) Telecom data can be used to create heat maps showing people's movements and target personalized marketing messages. 2) Real-time ad targeting and audience measurement dashboards can be built using telecom data. 3) Telecom data can help optimize mass transit routes and enhance finance fraud detection.

1. B U S I N E S S O P P O R T U N I T Y,
D I S G U I S E D A S B Y P R O D U C T
W H A T C A N Y O U L E A R N F R O M T H E F R U G A L R O C K E F E L L E R S

2. 2
C U F F L I N K S A R E M A D E F R O M W H AT ?

3. • L AY E R S O F D R I E D PA I N T
I N C A R FA C T O R I E S
• M I N E D A N D M A R K E T E D
B Y FA C T O RY W O R K E R S
• U S E D L I K E G E M S T O N E S
D E T R O I T A G A T E , A K A " F O R D I T "
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4. • F O O T FA L L A N A LY T I C S : H E AT M A P S
S H O W I N G P E O P L E ’ S M O V E M E N T,
C O M B I N E D W I T H D E M O G R A P H Y
• S M A R T C A M PA I G N S : P I N T P O I N T E D
M A R K E T I N G S M S M E S S A G E S
U T I L I Z I N G T E L C O D A TA
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5. • R E A L - T I M E A D TA R G E T I N G B A S E D O N
T E L C O D ATA
• A U D I E N C E M E A S U R E M E N T:
D A S H B O A R D F O R B R O A D C A S T E R S O N
T V V I E W E R S H I P, N E T, V O I C E U S A G E
• F I N A N C E F R A U D D ATA E N R I C H M E N T
• M A S S T R A N S I T R O U T E O P T I M I Z AT I O N
U T I L I Z I N G T E L C O D A TA
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6. • F R U G A L R O C K E F E L L E R S
• R I V E R S I N F L A M E S : O T H E R
R E F I N E R I E S G O T R I D O F G A S O L I N E
• S TA N D A R D O I L U S E D I T T O H E AT
R E F I N E R I E S
• F O R D T, W R I G H T B R O T H E R S :
G A S O L I N E WA S R E A D Y
W H A T C A M E F I R S T: G A S O L I N E O R C A R S ?
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7. I N T E R N A L M A N D AT E B Y J E F F
B E Z O S F R O M 2 0 0 2 :
• M A N D AT O RY I N T E R N A L A P I S
• D E S I G N E D T O B E
E X T E R N A L I Z A B L E
• T H E B I R T H O F A W S
A P I O R F I R I N G
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8. • 2 0 1 1 : C L O S E D G R O U P S F O R
I N T E R N A L C O M M U N I C AT I O N
• 2 0 1 5 : FA C E B O O K @ W O R K B E TA
• 2 0 1 6 W O R K P L A C E B Y FA C E B O O K
• 2 0 1 6 : M E S S E N G E R B O T P L AT F O R M
• 1 0 0 + I N T E R N A L B O T S
• 2 0 1 7 : W O R K P L A C E B O T S
W H O I S A L L O W D T O P O S T O N
FA C E B O O K I N T H E W O R K P L A C E ?
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