The document describes the services of Asif Digital, a strategy and analytics consulting firm led by Asif Hameed, who has 20 years of experience helping businesses digitally transform through developing strategic plans, delivering value through digitalization, and optimizing customer engagement using data science and machine learning. Asif Digital assists clients across industries with initiatives like maximizing customer lifetime value, reducing churn, generating new leads, and developing digital products and services.

1. Business
analytics &
strategy
Smarter way of doing business

2. Asif Digital – Strategy & Analytics Consultants
• Asif Hameed | Principal Consultant
• I am an independent strategy and analytics consultant
with 20 years’ experience. My expertise lies in digitally
transforming your business — from developing a
strategic business case to delivering value through
digitalization, to optimizing customer engagement
through to implementing digital operating models.
• My clients include a wide variety of businesses and
corporations. By hiring me, they are able to transform
their business effectively. I get to know each one of my
clients well and, through my industry experience,
solution design capability, use of OpenAPIs, business
analytics, data science and employment of machine
learning(ML), build and implement effective strategies
needed for innovating the digital stack in their
businesses.
I address customer experience, distribution, and
products and services, thereby transforming the
existing business into their digital equivalents.

3. What we do?
• Maximize customer lifetime value
• Proactively identify customers that are likely to churn based on triggers, events and
behaviors;
• Assist in developing measures to reduce churn
• Provide a better understanding of customers (customer segmentation) to the sales,
marketing, CRM and customer care teams within Client
• Identify revenue generating opportunities through appropriate lead generation for cross
sell, upsell, targeted campaigns based on identified behavior, triggers or events at the right
point in time.
• Understand customer behavior based on suitable methods from varied data sources
• Slicing and dicing of different data, metrics and indices
• Develop a way forward based on insights gained

4. Product and Services
• Business Analytics
– Customer Analytics:
• Helping you understand the interconnected
factors that influence profitability and
revenues.
• Develop predictive modeling so you know
which products and services are most
important to customers and will provide
the biggest returns.
• Strategy
– A Digital way forward:
• Product Unbunding, Rebunding, Platform
development, service agreegation
• Preparing you for hyper competition
• Enhancing your organization’s capability to
continously build advantages using Digital
Business Analytics
Distribution
Product & services
Customers

5. Work product
• Value based pricing Business analytics &
Strategy
Asif
Digital
Others
Data analysis X X
Predective modeling X X
Dashboarding X
Digital product Strategy
& Roadmap
X

6. Key Benefits of Product or Service
• With deep customer insights and the ability to predict customer
lifetime value, businesses can make smarter decisions and execute
strategies that will increase the profitability of your entire
customer base
• With predictive models identify:
– Which products and services are most important to customers
– Which products and services provide the biggest returns

7. Q. How can we retain
the best customers,
and demonstrate our
commitment to the
customer while
increasing marketing
effectiveness,
reducing costs AND
increasing margin.
How will you
respond?
Intensifying Competition
Soaring Customer
Expectations
Channel Proliferation and
Complexity
Social Networking
Shrinking Wallet Share
Decreasing Loyalty

8. Respondents who believe analytics creates a
competitive advantage
57%
increase
More organization are using analytics to create a competitive
advantage
2010
58%2011
37%
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and
IBM Institute of Business Value analytics research partnership. Copyright ©
Massachusetts Institute of Technology 2011
1.6x Revenue Growth
2.0x EBITDA Growth
2.5x
Source: Outperforming in a data-rich, hyper-connected world, IBM Center for
Applied Insights study conducted in cooperation with the Economist Intelligence
Unit and the IBM Institute of Business Value. 2012
And leaders are outperforming their competitors in key
financial measures
Stock Price Appreciation

9. How do I retain my best customers?
• Who are my ideal customers
and how do I attract them?
• How do I ensure pricing is
competitive and profitable?
• How do I make more customers
highly profitable?
• What products/services attract
mass affluent customers?
• How can I improve service and
knowledge of front-line
employees?
• Which are my best performing
branches?

10. Next Steps
• Engage Asif Digital define the
problem statement and explore
the the route to the solution
• Call us for a free initial
consultation
• Web: http://asifdigital.com
• Email: asif@asifdigital.com
• Skype: asifbiz
• CALL US: 1-855-212-ASIF