Jan Koch, founder of WPMastery, reviews: - The strategic approach to content creation - WordPress plugins and other tools - Making your content actionable - Protecting your website from hackers - Data-loss prevention that saves your content

1. Unleashing WordPress
Content Marketing & Website Protection

2. 1. The strategic approach
to content marketing

3. 2. WordPress plugins and other
content marketing tools

4. 3. Use WordPress to spread
your content online.

5. 4. Protecting your website
from hackers

6. 5. Data-loss prevention that
saves your work

7. Part 1: Content Marketing

8. 1. The strategic approach to content marketing
Consistent content
creation is mandatory.

9. 1. The strategic approach to content marketing
Make your content
actionable and
relevant to your
audience.

10. 1. The strategic approach to content marketing
Create content that
follows the buyer’s
journey.

11. 1. The strategic approach to content marketing
Create content
ahead of time and
schedule it inside
WordPress.

12. 1. The strategic approach to content marketing
Content creation is
king, content
promotion is queen.

13. 1. The strategic approach to content marketing
Leverage WordPress
plugins to stay on top
of your content
creation.

14. 1. The strategic approach to content marketing
Consistent content
creation is mandatory.

15. 1. The strategic approach to content marketing
Place opt-in forms in relevant
areas on your website,
use pop-ups and ribbons.

16. 2. WordPress plugins and other
content marketing tools

17. 2. WordPress plugins & other content marketing tools
Eliminate distractions
while creating your
content in WordPress.

18. Use the “paste as text”
function when pasting
from Word/Pages.
2. WordPress plugins & other content marketing tools

19. 2. WordPress plugins & other content marketing tools
tWordPress Editorial Calendar

20. 2. WordPress plugins & other content marketing tools
tEdit Flow

21. 2. WordPress plugins & other content marketing tools
tYARPP

22. 2. WordPress plugins & other content marketing tools
tGrammarly

23. 2. WordPress plugins & other content marketing tools
tBuzzSumo

24. Screencast

25. 3. Use WordPress to spread
your content online.

26. Embed “Click to tweet”
links in your content.
3. Use WordPress to spread your content online

27. Leverage social sharing
plugins, e.g. from SumoMe.
3. Use WordPress to spread your content online

28. Engage discussions on
your blog and prevent
spam comments using
Akismet or Disqus.
3. Use WordPress to spread your content online

29. Track the engagement on
your blog to learn what
works and resonates with
your audience.
3. Use WordPress to spread your content online

30. Screencast

31. Part 2: WordPress Security

32. 4. Protecting your website
from hackers

33. WordPress is the ideal
target for hackers. They
have automated scripts
that scan your site in
stealth-mode.
4. Protecting your website from hackers

34. Never use the “admin” user
on your site. Scripts use
this username most often
when cracking passwords.
4. Protecting your website from hackers

35. Don’t display your
username as public name
on your website. Rather
use your first name
or last name.
4. Protecting your website from hackers

36. Enforce strong passwords
for your users.
4. Protecting your website from hackers

37. Install pending
updates as soon as
possible. They most
often fix known
security issues and
bugs.
4. Protecting your website from hackers

38. Only install themes
and plugins that are
updated regularly.
4. Protecting your website from hackers

39. Create automated
backups of your
website and save them
to the cloud.
4. Protecting your website from hackers

40. Install a firewall and scanning
tool like WordFence.
4. Protecting your website from hackers

41. Screencast

42. Thank you for your attention!