This document outlines an agenda for a WordPress session that includes: an overview of content management systems and blogging platforms; WordPress case studies and examples; setting up a self-hosted WordPress system; using WordPress features and plugins; tips for blogging; and using purchased WordPress themes. It also discusses deploying WordPress locally for development purposes.

1. Wordpress Session Keith Feighery

2. Agenda Overview of Content Management Systems and Blogging Platforms Wordpress Case Studies and Examples Registering a Domain & Setting up Wordpress self-hosted system Walk through of Wordpress Features Administration, Themes, Plugins, Post & Pages, SEO etc.. Class Exercise: Download and CustomiseWordpress.org Walk through of Using Wordpress Bought Themes Examples using Woo Canvas Theme

3. Content Management Systems & Blogging Platforms

4. Wordpress.org & .com

5. JOOMLA

6. Drupal

7. Tumblr

8. Blogging Overview

9. Introduction to Blogging Common Blogging Platforms WordPress, TypePad, Blogger Excellent low barrier to entry publishing platform Easy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSS Very effective way of building engaged community and improving SEO Provides a channel for businesses to use a more informal style to communicate Provides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc.. Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO

10. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

12. Make sure you respond to key people – thos who subsribe and comment

13. Use Twitter and Facebook to promote blog

14. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

15. Monitor conversations on both Facebook and Twitter

16. Use URL shorteners to gauge subject interest.

17. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

18. Build cross-referencing across social media tools.

19. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

21. Digital Marketing Blogs

22. Some Irish Blogs

23. Irish Blogs

24. Irish Blogs

25. Wordpress Case Studies – CMS & Blogs

26. Smart Insights

27. Notary on Call

28. Sabrina Dent

29. McGarr Solicitors

30. Bloom

31. Web Kitchen

32. Wordpress.com Sites

33. Wordpress.com

34. Dashboard

35. Add Post

36. Add New Page

37. Front End

38. Process of Registering and Deploying Wordpress.org CMS on hosted server

39. GoDaddy

40. GoDaddyRegisteration

41. Domain Information

42. Set Name Servers

43. Blacknight Hosting Plans

44. Domain Management

45. Point at Domain Root Folder

46. Add New Database

47. Database Details

48. Wordpress.org Download

49. Wordpress 5-minute Install Doc

50. Wordpress Files

51. Change the WP-Config File

52. Download FTP Client

53. FTP Details

54. FTP Site Login

55. Upload Wordpress to Web Server

56. WP-Content Folder

57. WP-Themes

58. WP-Themes Folder

59. Theme Files

60. WP-Plugins Folder

61. Run Script: http://www.website.com/wordpress-folder.com/wp-install This Installs Wordpress Database and Configures Deployment

62. Initial Wordpress Screen

63. Wordpress Backend Administration

64. Login to Backend – www.website.com/wp-admin

65. Wordpress Dashboard

66. General Settings

67. Writing Sessions

68. Reading

69. Permalink Settings

70. Permalink Tags

71. Add New Post

72. Add Page

73. Create Categories

74. WordpressPlugins

75. All in One SEO Pack

76. All in One Settings

77. Add To FacebookPlugin

78. BlubrryPodcastPlugin

79. Blubrry Settings

80. Blubrry Audio Player

81. Podcast Channels

82. PostiePlugin

83. Google Analyticator

84. Google Analyticator Settings

85. GD LinkedInPlugin

86. Google XML Sitemaps

87. ShareThis Settings

88. WP-Touch Plugin

89. WP Mobile Settings

90. ShareThisPlugin

91. TweetMemePlugin

92. Google Analytics Plugin

93. Vipers Video Plugin

94. Database Backup Plugin

95. Related Posts Plugin

96. Security Scan Plugin

97. Super Edit Plugin

98. SEO Friendly Images

99. Appearance

100. Manage Themes

101. Manually Editing Themes

102. Edit Themes – Style.css

103. Edit Themes – Index.php

104. Deploying Wordpress Locally using Webserver

105. XAMPP - http://www.apachefriends.org/en/xampp.html

106. WAMP - http://www.wampserver.com/en/

107. MAMP - http://www.mamp.info/en/index.html

108. Filezila - http://filezilla-project.org/

109. Deploying WP Locally

110. Wordpress.org – Download it

111. WP Folder (the software)

112. Make Sure WebServerRunnnig

113. Create Database

114. DMI-WordPress DB Created

115. Add Wordpress folder to htdocs or www folder

116. Edit Config File

117. Run Install Script – http: localhost:8888/BlogFolderName

118. Login to Wordpress

119. Default Wordpress Theme

120. Wordpress Back-End

121. Wordpress Bought Themes and Frameworks

122. Bought Themes Different Licensing and Usage Terms Single Use, Developer, Enterprise Editions Pricing reflects flexibility of usage and provided functionality Provide Out of the Box Design and Functionality Enable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc.. Provide multiple theme templates to facilitate creation of Content Management Systems

123. WP Remix Themes

124. Woo Themes

125. Woo - Canvas Theme

126. Woo - Biznizz

127. Theme Forest

128. SmallFolio

129. CMS Theme

130. DIY Themes

131. Studio Press

132. Building WP CMS System from Theme Framework CANVAS Theme – Woo Themes

133. Woo Canvas – General Settings

134. Canvas Layout Plugin

135. Woo General Styling Plugin

136. Post Styling

137. Sliders

138. SEO Plugin

139. Other Examples of WOO Themes

140. Bizznet

141. Inspire

142. Thank You