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DBS-Wordpress-Session
This document outlines an agenda for a WordPress session that includes: an overview of content management systems and blogging platforms; WordPress case studies and examples; setting up a self-hosted WordPress system; using WordPress features and plugins; tips for blogging; and using purchased WordPress themes. It also discusses deploying WordPress locally for development purposes.
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DBS-Wordpress-Session
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- 2. AgendaOverview of ContentManagement Systems and Blogging PlatformsWordpress Case Studies and ExamplesRegistering a Domain & Setting up Wordpress self-hosted systemWalk through of Wordpress FeaturesAdministration, Themes, Plugins, Post & Pages, SEO etc..Class Exercise: Download and CustomiseWordpress.orgWalk through of Using Wordpress Bought ThemesExamples using Woo Canvas Theme
- 3. Content Management Systems& Blogging Platforms
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- 9. Introduction to BloggingCommonBlogging PlatformsWordPress, TypePad, BloggerExcellent low barrier to entry publishing platformEasy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSSVery effective way of building engaged community and improving SEOProvides a channel for businesses to use a more informal style to communicateProvides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc..Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO
- 10. Blogging TipsConnect toyour most important keywords.Important for Search Engine OptimisationGrow the number of influential referral sites. Critical to get authoritative inbound links to your siteCreate outbound links using relevant anchor textBe generous with links to other blogs and websites and others will return the favor and build your traffic for you.Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.Measure endurance.Measure return visitor and length of time spent on site
- 11. Blogging Tips cont.Findand nurture your most important readers and constituents
- 12. Make sure yourespond to key people – thos who subsribe and comment
- 13. Use Twitter andFacebook to promote blog
- 14. If Twitterisn’t one of your highest-ranking referral sites, you’re not using it properly.
- 15. Monitor conversations onboth Facebook and Twitter
- 16. Use URL shortenersto gauge subject interest.
- 17. UseURL shortener likebit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)
- 18. Build cross-referencing acrosssocial media tools.
- 19. No social mediatool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform
- 20. Embed and measurecalls to action. If we can get people to a landing page, we should. Blogs
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- 25. Wordpress Case Studies– CMS & Blogs
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- 38. Process of Registeringand Deploying Wordpress.org CMS on hosted server
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- 45. Point at DomainRoot Folder
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- 55. Upload Wordpress toWeb Server
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- 61. Run Script: http://www.website.com/wordpress-folder.com/wp-installThisInstalls Wordpress Database and Configures Deployment
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- 64. Login to Backend– www.website.com/wp-admin
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- 75. All in OneSEO Pack
- 76. All in OneSettings
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- 102. Edit Themes –Style.css
- 103. Edit Themes –Index.php
- 104. Deploying Wordpress Locallyusing Webserver
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- 111. WP Folder (thesoftware)
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- 115. Add Wordpress folderto htdocs or www folder
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- 117. Run Install Script– http: localhost:8888/BlogFolderName
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- 121. Wordpress Bought Themesand Frameworks
- 122. Bought ThemesDifferent Licensingand Usage TermsSingle Use, Developer, Enterprise EditionsPricing reflects flexibility of usage and provided functionalityProvide Out of the Box Design and FunctionalityEnable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc..Provide multiple theme templates to facilitate creation of Content Management Systems
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- 125. Woo - CanvasTheme
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- 132. Building WP CMSSystem from Theme FrameworkCANVAS Theme – Woo Themes
- 133. Woo Canvas –General Settings
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- 135. Woo General StylingPlugin
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- 139. Other Examples ofWOO Themes
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