How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
The good ol' days of seeing 25 cent cost per clicks across your highest converting AdWords keywords is unfortunatly over. If you want to improve your return on ad spend, you need to be scrappy and find those diamond in the rough strategies that most advertisers overlook. In this webinar we will cover:
The default settings in AdWords that will hurt your return on ad spend right out of the gate
How to hack your campaigns to achieve a (near) perfect Quality Score
The importance of monitoring performance at the location, device, and schedule level to increase your return on ad spend
How to unlock conversions (and see 10 cent clicks) with new AdWords ad placements
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson
Content Marketing faces major challenges ahead with increasing competition forcing brands to execute better. That's where brand as publisher comes in. It's content marketing for the next decade!
Killing the giants: how to beat big brands in searchAnton Shulke
Winning organic market share in SERPs dominated by big brands with huge budgets may seem like a fairytale in today's modern organic landscape. However, that need not be the case. In this webinar, Ross Tavendale shows you blow for blow how he took a small business (less than 1m turnover) and grew their organic presence to beat out Tripadvisor's, HomeAway and Holiday Lettings for their core terms.
The good ol' days of seeing 25 cent cost per clicks across your highest converting AdWords keywords is unfortunatly over. If you want to improve your return on ad spend, you need to be scrappy and find those diamond in the rough strategies that most advertisers overlook. In this webinar we will cover:
The default settings in AdWords that will hurt your return on ad spend right out of the gate
How to hack your campaigns to achieve a (near) perfect Quality Score
The importance of monitoring performance at the location, device, and schedule level to increase your return on ad spend
How to unlock conversions (and see 10 cent clicks) with new AdWords ad placements
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Drone Videos and Their Effect on Social Media and Content Marketingsemrush_webinars
Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign?
Hugh Benjamin explores this new marketing trend:
*How to rise above your competition with your video content
*Creating a simple no brainer conversion based on video footage for your business
*Using the videos for branding on social media
*The WOW factor of drone videos
*The growth of 20% per year for drone videos
*Helping Customers experience the service or products
*Emotional Engagement of Visitors vs a 2d experience
*Taking People on a Journey to another view / world
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
Being a respectful digital marketer, you already know everything there is to know about SEMrush, because you use it daily. Well maybe not daily, but still. You love SEMrush and we love you as our loyal user, so why not make some profit from it? You might already know that SEMrush has an Affiliate Program, but if you don't or you want to learn more about it, then here is your chance! In this webinar, Victoria, our Senior Affiliate Program Manager will teach you how you can make a steady income flow by promoting SEMrush!
In this educational webinar, you will learn everything about our Affilaite Program, including:
what is BeRush and why you should join
how to set up your account and compile reference links
tips and tricks on what works better when promoting SEMrush
BONUS: you will also walk away with a set of tools every affiliate marketer, or even just digital marketer, should have in their toolbox.
The webinar will end with a question and answer session, so sign up now and find out what you've been missing!
Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
Cannibal Content – Stop Your Website From Eating Itselfsemrush_webinars
In this presentation, we explore how a strong site structure, decent keyword targeting and efficient internal linking are your best weapons to fend off cannibalization within SERPs. From the definition of cannibalization, what it’s effects can be, to the tools to identify and solve the problem, speaker Chris Green arms you to fight off the content cannibals. If your site is suffering in ranking as it expands, this may help you!
Specifically, he explores:
*What Cannibalization is
*What are the types of cannibalization
*How to Spot the cannibals
*How to diagnose cannibalization
*How to fix it
*But most importantly, how to avoid it altogether!
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Drone Videos and Their Effect on Social Media and Content Marketingsemrush_webinars
Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign?
Hugh Benjamin explores this new marketing trend:
*How to rise above your competition with your video content
*Creating a simple no brainer conversion based on video footage for your business
*Using the videos for branding on social media
*The WOW factor of drone videos
*The growth of 20% per year for drone videos
*Helping Customers experience the service or products
*Emotional Engagement of Visitors vs a 2d experience
*Taking People on a Journey to another view / world
Mike Wojciechowski — PPC + SEO e-Commerce TipsSemrush
These slides were presented at the SEMrush webinar "SEO&PPC — Yin and Yang #3 (e-Commerce)". Video replay and transcript are available at https://www.semrush.com/webinars/seo-and-ppc-yin-and-yang-3-e-commerce/
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
Being a respectful digital marketer, you already know everything there is to know about SEMrush, because you use it daily. Well maybe not daily, but still. You love SEMrush and we love you as our loyal user, so why not make some profit from it? You might already know that SEMrush has an Affiliate Program, but if you don't or you want to learn more about it, then here is your chance! In this webinar, Victoria, our Senior Affiliate Program Manager will teach you how you can make a steady income flow by promoting SEMrush!
In this educational webinar, you will learn everything about our Affilaite Program, including:
what is BeRush and why you should join
how to set up your account and compile reference links
tips and tricks on what works better when promoting SEMrush
BONUS: you will also walk away with a set of tools every affiliate marketer, or even just digital marketer, should have in their toolbox.
The webinar will end with a question and answer session, so sign up now and find out what you've been missing!
Read this for information around a program called Google Local Guides as well the importance of Verifying your Google Map Listing for your Business. You would be surprised at how many business owners and marketers are still not aware that Google gives you a FREE listing all you need to do is claim it giving you control of managing the information displayed within Google Search for your company.
Many business owners are not aware of Google’s ability to help people find businesses near them online. Mobile devices dominate Search, and we are always using our phones and computers to get directions to a store, restaurant, hospital and more.
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
Building and maintaining strong relationships with your customers (and potential customers) is critical to the success of your business. After all, happy customers equal a more successful business. This presentation focuses on helping you learn how to build trust with your audience by delivering relevant, educational content in a personal, consistent way.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
The Why & How of Selling Landing Pages for Digital AgenciesUnbounce
Andrew Miller, co-founder of Workshop Digital, transformed a one-off experiment with landing pages into one of his agency's most profitable service offerings.
In this presentation, he'll teach you the do's and don'ts of selling landing pages and how you can use them to help your clients overcome the "conversion plateau" WITHOUT spending money on more traffic.
This Slideshare presentation is adapted from Andrew's Unwebinar, How to Win Business & Boost Client ROI With Landing Pages: http://unbounce.com/win-business-with-landing-pages/
Cannibal Content – Stop Your Website From Eating Itselfsemrush_webinars
In this presentation, we explore how a strong site structure, decent keyword targeting and efficient internal linking are your best weapons to fend off cannibalization within SERPs. From the definition of cannibalization, what it’s effects can be, to the tools to identify and solve the problem, speaker Chris Green arms you to fight off the content cannibals. If your site is suffering in ranking as it expands, this may help you!
Specifically, he explores:
*What Cannibalization is
*What are the types of cannibalization
*How to Spot the cannibals
*How to diagnose cannibalization
*How to fix it
*But most importantly, how to avoid it altogether!
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
[Unwebinar] Personalizing Your PPC Campaigns with Keyword Insertion, Ad Custo...Unbounce
Are you wasting your optimization time tweaking buttons, icons and and colors?
To really move the needle on conversions, you have to think outside the box — and outside the landing page.
In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.
You'll learn:
- How to utilize different ad formats and extensions
- How Quality Score works (and what a good score looks like)
- How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
...plus, much more!
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
Red Ball Infotech is a leading provider of IT services and specialized in customized web based/mobile applications & development services. We have expertise to translate your business objectives & needs into a successful solution.
How To Build A Mobile App - From Ideation to LaunchCarlos S. Aquino
This presentation is meant to be a 40k-Foot view of the mobile application development process. Overall this guide does not meant delve into the iOS or Android programming language instead it is a guide on how to take an idea and develop it into a mobile app.
Delivered on February 2, 2017 for Houston Sitecore User Group Meetup
Speaker's Bio:
Sitecore 2015 Technology MVP, former two time Microsoft ASP/ASP.NET MVP and former Senior Application Development Manager at Microsoft. Delivering Sitecore solutions for customers is his passion.
Session Details:
Want to learn the best way to integrate any third party services into any solution, any platform? This session will have something for everyone. We start with Personalization basics for Sitecore Users/Admins, cover advanced options and how they can better communicate their needs with developers and go all the way to high level best practices for developers that will enable them to more efficiently meet customer demands. Come learn from the basics to the depths of the CORE - Sitecore and ASP.NET Core compatible Portable Class Libraries.
E Commerce Web Design Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Web Design Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2URwO14
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. PLANNING: THE WHAT AND THE WHY
What is your
market saying?
Who exactly is
your market?
What do you want
users to do on
your website?
What functionality do
you need to achieve
your goals?
PLANNING A
WEB BUILD
3. PLANNING: THE WHAT AND THE WHY
Keyword Research User Personas
Information
Architecture &
Wireframes
Scope of Work
PLANNING A
WEB BUILD
4. INVESTMENT VS REWARD
• Planning = 20% – 25% of web project budget
• Sounds like a difficult sell?
• Reasoning
- What does success look like?
- Agree on goals with client
- Build structures for users & search engines
- Build structures that convert
- Avoid scope creep
- Give the client confidence
5. Client feedback
“I really liked the importance placed on the keyword and user research to lay the
foundations – makes me confident that the subsequent design and build is going to
be well considered and thought through.”
6. TOOLS YOU WILL NEED
• SEMRush
• KeywordTool.io
• Google Keyword Planner
• Pen & Paper
• PowerPoint
• Sketch
• Marvel App
• Your client’s knowledge
- Market Research
- Conversations
- Access to clients
7. KEYWORD RESEARCH: I LOVE EXCEL, BUT…
• Most clients don’t.
• Data should tell a story
• Data is not the solution
• Don’t over-engineer keyword research
- at least, don’t over-engineer to your client
- this is a strategic phase, not a tactical one
• YOU interpret the data
• YOU tell the story
• Keyword Research has to mean something to your
client
• Excel is bad.
15. KEYWORD RESEARCH: MINING FOR DATA
LOG CABIN(s)
Buy
Rent
Scandinavian
Norwegian
Wooden
Swedish
Finnish
Luxury
Bespoke
Buildings
Chalets
Homes
For sale
For rent
Small
Garden
Corner
Large
Homes
Kits
Plans
Garden
UK
Prices
16. KEYWORD RESEARCH: REMEMBER
• Don’t over-engineer it
• The data is for YOU to interpret, not the client
• Listen. Take the brief, mine the data accordingly.
• Find more data sources
- SEMRush
- Keywoordtool.io
- Wikipedia page -> SEMRush
- Competitors -> SEMRush
- AnswerThePublic
- Google Keyword Planner
• Tell the story
• Take it forward…
17. INFORMATION ARCHITECTURE – INTENT
Log Cabins
Type Usage Process
• Large
• Small
• Corner
• Norwegian
• Finnish
• 4-bedroom
• Garden
• Granny Annex
• Home gym
• Office
• Commercial
• Transportable
• Building
• Buying
• Selling
• Planning
• Caravan Act
• Materials
Supporting user queries
Insulation, How is it built, High maintenance… ?
18. INFORMATION ARCHITECTURE - NEEDS
WHAT YOU
WANT
WHAT VISITORS
WANT
Visit our
showroom
Call the
office
Plans
Case studies
Galleries
A log cabin
Planning
information
Lifestyle
change
Not my idea: http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results
21. USER PERSONAS
Job Role
• Marketing Director
or
• Head of Marketing
• Senior Marketing
Manager
Typically…
• Male, 40
• Using a photo from 5
years ago where he’s
less grey
• Fussy about grammar
Frustrations
• Data inaccuracies
• Too many software
solutions for one
problem
Motivations
• Wants to grow the
business
• Pleasing clients
• A quiet life. Thanks.
Gareth
When marketing to Gareth, we should focus on accuracy of data and the full solution set, with a focus on business
growth. We should never make grammatical errors or we will lose his confidence. And you should know when to
leave him alone, so don’t spam his inbox.
22. WIREFRAMES
Wireframes can be tackled in many different ways but the objectives are
the same; to establish the layout of key templates and plan the user journey.
TIPS FOR SUCCESSFUL WIREFRAMING:
• Wireframe for mobile and desktop
• Keep the first iteration lo fi
• Build the second iteration in Sketch, using text styles and symbols
• Export it to Marvel App to build in the interactions
26. SCOPE OF WORK (SOW)
• Explain the purpose of the document
• List the team members involved
• List the project stages
• List the services
• Outline the standard deliverables
• Outline the bespoke deliverables
• Specify the timescales and dependencies
• Costs and payment schedule
• Signature
27. SOW STANDARD DELIVERABLES
• Integrated with version control for deployment workflows
• Device responsive for different screen sizes
• Online forms with required fields
• CMS training
• Post launch support and bug fixing
• Browser support*
*We will not intentionally support any devices, browsers or operating systems that make up less than 2% of your total
visits. Functional in the last two versions of Internet Explorer, Google Chrome (desktop and mobile), Mozilla Firefox,
Opera and Apple Safari (desktop and mobile).
29. SOW BESPOKE DELIVERABLES
Explain every step and don’t leave anything open to interpretation.
A newsletter sign up form:
• Is it linked with an API or are the details just emailed to the client?
A vacancies area:
• What happens if there are no jobs to advertise?
• Can users upload a CV?
• Is there a form to apply for the job?
• If so, does it need to pull through the job reference number?
30. SOW Comms strategy
It’s important to outline how you’ll be
communicating and who will be involved in
the communications from both sides.
We like to use Basecamp and ensure we
have at least a weekly call or Skype.
31. SOW cost and hours estimate
Include fixed costs and annual costs separately.
32. AN INVESTMENT WITH A RETURN
Website is aligned with
market & keyword research,
speaking customer language
Website journeys and goals are
defined for specific user personas,
helping them to find the right content
and you to convert them
Architecture is future-proof,
built around customer journeys and
keyword research, resulting in better
rankings & engagement
Functionality is defined, costs are
fixed (not ballpark), and everyone has
confidence in design & development
stage
PLANNING A
WEB BUILD
33. INVEST UP-FRONT, HAPPIER CLIENTS
Improved traffic
…because you targeted
the right keywords
Improved UX
...because you took time to
understand users
Improved engagement
…because you built the
architecture around people
Happier client
…because they have confidence
you will deliver
PLANNING A
WEB BUILD
Creating a blueprint for digital performance
What we call a planning stage – the fruits of a lot of hard work, banging heads together, but based on a desire to avoid the avoidable errors and build a really solid foundation for our clients.
You can’t just launch into building a website without asking yourself some fundamental questions, without drilling into the absolute essentials behind why you’re doing it, what your client wants…
It’s an investment, sure, and it’s not what most clients are expecting… but it’s what clients actually need in order for design & development to proceed with confidence, and for the site to succeed in the long term.
So, those questions. Some fundamental ones… you can’t build a website unless you can answer these.
These are not the answers, btw.
These are the strategies that help you provide the answers.
The difficulty, and where many agencies have failed, is that they believe the strategies are the answer. Look, they say, we’ve provided keyword research. Here’s an excel file.
We’ve developed some user personas. Can we build yet? We’ve done a wireframe, can we build now?
These strategies have to MEAN SOMETHING to the client. If they don’t the client loses confidence. If they don’t, the site won’t succeed.
Define what success looks like first- Agree on it with the client- Build a structure that works for users & search engines- Build a structure that is future-proof (no bloating)- Build a structure that meets client objectives- Avoid ‘scope creep’- Enter design & development with confidence that your foundations are evidence-led and data-based
Difficult sell? Well yes, if other agencies are pitching web builds at £3k. You have to establish the value. The value here is the confidence & understanding. And you know what, you can do the planning stage and let the client go out to tender with this blueprint. They’ll have KWR, IA, wireframes, a full scope of work… feel free to have it built elsewhere. It’s all about confidence & understanding.
An email from one of our clients, sent this morning.
You will need some tools for the keyword research stage. Let’s keep it simple.
And if we’re keeping it simple…
I love excel but clients don’t love excel data dumps
Not everyone understands data
Not everyone cares
Data has to tell a story
The biggest problem that we, as agencies, face, is that we don’t let our data tell stories
We over engineer what is actually a very strategic phase. We look at data and competition metrics too much, we need to interpret more and make decisions.
You can go off and understand keyword competition metrics and get as granular as you like. That’s your job.
The data has to mean something to clients – giving them an excel dump of keywords is a mistake
Talk…
And above all, listen.
Market research… ask for it. If they don’t have it, demand it.
Talk to your client’s customers… or listen to them.
E.g. Animas – carried out a lot of consumer research, defined users & interviewed 50 – watched them navigate & their choice of keywords – saw what they wanted to achieve.
This insight led to decisions in KWR, architecture, wireframes, even the language we used in the content.
A few tactics – but not the whole story. We could speak for days on how to deep-dive.
Remember, we’re not over-engineering. We’re trying to understand & build a picture.
So start at the top & work down.
And yes, we use SEMRush & we trust the data more than we trust Google’s data. So we start by looking at the assumptions – let’s say “Log Homes” is what we’ve assumed is our keyword.
SEMRush tells us, actually, we’re not right. Log Cabins is by far and away the more popular keyword. And yes, we know from talking to our market that log cabins is also used for holidays.
Where it gets really powerful is when you can turn to a client and say
“you know that competitor, well I know what he ranks for”
“I know how much traffic he’s getting”
“I also know when these keywords are trending…”
And I know where you sit in comparison to this competitor – and others…
This is where it gets really interesting for clients. You’re putting it into a real-world context – everyone has a competitor.
Everyone has goals – and very often, those goals are to outrank someone else.
Remember – no sign of excel, no data dumps, just stories. Led by data.
Diversify your data sets – get different angles
Google’s drop-down is visible to everyone
Use keywordtool.io or alternatives to find out what the suggestions are
- IMPORTANT: remember what is important to the client, not what Google says is important… log cabin breaks is NOT what this client wants. Log Cabins for sale, however…
Diversify your data sets.
Answer The Public gives you questions that people are actually asking.
Think blog posts – think Quora – think FAQs – think “low volume, high conversion” keywords that might not register volumes in Google Adwords
A lot of these questions are rubbish
But there are some gems – e.g. what wood for log cabin, are log cabin homes expensive?
How much are log cabin modular homes – obviously, price is a driver
But when you come to build your editorial calendar with the client, this is a great starting point.
The process of making this data MEAN SOMETHING to a client…
You need pen & paper for this
Process, process, process…
Build from the trophy outward & look for alternatives
Segment intent
Build further. Look at Wikipedia’s rankings. Look at competitors.
Talk to you client. Talk to their customers. Look at market research.
You hold the data. You interpret it. They understand the story.
Keyword Clouds are easier to interpret for clients
They tell the story, and the data is there to back it up
It gives you direction & a focus
Big keyword down to little keyword
Short-tail down to long-tail
Product page down to supporting blog post / user guide / campaign content item
Think about intent. Start to segment your keywords up.
Take log homes as an example:
You have log homes, small log homes, large log homes – buyer intent is unclear, but they want a log home
You have garden rooms, annexes, gyms, offices – buyer intent is different, they know what the log home is for
So you have a direction for your architecture
Not just navigation – but structure of site
People don’t come to NAVIGATE through your site, they come to GET SOMETHING DONE (alistapart)
Think Intent
Think Client Objectives
e.g. Animas, go back to your market research, your conversations with customers – WHAT DO THEY WANT TO GET DONE? Keywords are one thing, real-life examples are better
Use the keyword research to educate structure of the site
Use your knowledge of the customer’s customers to educate structure of the page
3 users: those who are new to insulin pumps – switching from injections, those who are out of warranty / coming up to warranty expiry, those who have been living with t1d for many years
Architecture designed to influence & support the journey through the site
Define the goals – design the architecture to help people get where they want to go & where you want them to go
Result: Bounce rate down 30%, time on site up 100%, enquiries up 50%, pages per visit up 100%
This is important: who are your users?
You may want to hold this stage back until you’re doing the IA – once you have the KWR on board.
What do you expect them to do on the site?
What’s most important to them? Their frustrations? Their needs?
What type of content do they want to ‘consume’?
If you have market research, if you’ve talked to your client, if you’ve talked to these customers, you can start to fill this in… (and you will have multiple)
Who are your users?
What do you expect them to do on the site?
What’s most important to them? Their frustrations? Their needs?
What type of content do they want to ‘consume’?
Remember – why are we doing this?
Opportunity to lay out the customer journey – NOT the design
Take design elements out, strip everything back, bring out what’s important
I’m presuming that everyone knows what a wireframe is, what I want to talk about is how we use them as part of our planning stage.
Pen & paper - fastest way to get initial ideas down
The first iteration should be low fi, it’s up to you whether you share this with the client. It helps keep things fluid and means the designers don’t get caught up in the detail.
We’ve learnt that wireframes for desktop are not enough, there is no point in working out the template layouts for desktop without considering the way it adapts for other devices. Even if it is in rough desktop alone is not enough.
The second iteration should be in sketch, if you haven’t started using this yet then you definitely need to check it out. When you have sussed the symbols and type styles you can make site wide changes really easily.
No more multiple photoshop files.
Because of the rapid uptake of sketch Adobe are bringing out a competitor next year called Project Comet. If you guys are interested we can hold a separate webinar on sketch best practice.
Build out from your lo-fi stage with Sketch – go mobile-first
Define the mobile functionality you require
Prototype in Marvel to assess user flow and demonstrate navigation.
Build out from mobile – what functionality does desktop require
You’ve got keywords – you’ve got IA – wireframing allows you to define what goes where & what is needed to help the client journey progress as you want it
Marvel App is another game changer, it allows clients to click through designs in a browser and see rollover effects and even transitions. Making prototypes has never been easier.
Explain the purpose of the document
Why do we need a Scope of Work? We know from experience that projects can evolve as they go on.
If you’ve done the foundations, you know exactly what the client wants, the client knows exactly what they want, and you can both agree on it.
Define the functionality required, list the services & the project stages, define what is deliverable – what is bespoke – and when it can be delivered.
THIS is the brief, but YOU have written it with the client’s help. Now everyone has confidence.
List the team members involved
List the project stages
List the services
Outline the standard deliverables
Outline the bespoke deliverables
Specify the timescales and dependencies
Costs and payment schedule
Signature
There is a standard level of deliverable that applies to (almost) everyone
Make sure the client knows this.
Use gantt charts to help the client see when things are happening, when things are deliverable, and what’s next
This gives them confidence in your ability to deliver on time (that is key btw)
Again, it’s about client confidence.
Establishing the foundations is one thing, keeping up the communications and making everything crystal clear is the next part.
Basecamp is the best SEO project management tool available – there are others, and we’ve used Strikebase, Wryke, and a bunch of others, but we keep coming back to Basecamp (and Harvest as an add-on).
Skype calls again comes back to crystal clear comms and confidence – it’s better than phone calls – and you can share the files you’re talking about, share screenshots, share screens even…
The tightest brief possible…
Once everything is signed off, you can move on with confidence.
The SOW establishes all the functionality you need to meet your objectives
The keywords you are targeting
The site architecture
The layout (wireframes)
The people you are targeting
The functionality you require to deliver the project
The final, nailed-down cost
This is all about nailing down the cost & the resources required. Ballparks are useless – if you have defined the scope, you can define an absolute price and avoid scope creep and avoid having to go back and ask your client for extra budget because you didn’t establish the foundations in the first place.