SEMrush Blog Editor Tara Clapper examines the social media accounts of DC Comics and Marvel Comics with a focus on what your business can learn from their social media strengths and shortcomings. From print and digital media to small and big screen superhero efforts, these giants provide some excellent, relevant examples when it comes to social media and branding. *Effectively track and analyze the social media accounts for your business and personal brand and what tools you should use *Adapt your social media strategy to the audiences present on each social media platform *Apply branding and support your fans (and your product) *Encourage engagement from your supporters and fans *Represent connections with your content partners

1. DC vs. Marvel:
A Social Media
Showdown
With Tara Clapper
SEMrush Blog Editor (@TaraMClapper)
SEMrush.com/blog

2. Why DC and Marvel?
Established brands: DC (Detective Comics) was
founded in 1934; Marvel in 1939.
Multiple sales streams: comic books, movies, TV
shows, licensed apparel and toys, etc.
Industry constantly responds to criticism and
cultural trends.
Balancing established and emerging
demographics.
Comics are fun. Who’s your favorite
superhero? Respond in the question box! 

3. Who is Tara, anyway?

4. Social Media: By the
Numbers
Looking at the numbers, Marvel generally
crushes it compared to DC, but likes aren’t
everything.
Both brands also manage sub-accounts on social
media networks.
Let’s take a quick look at a site by site
comparison.

6. Facebook Presence: DC

7. Facebook: DC – Emerging
Demographic

8. Facebook Presence:
Marvel

9. Facebook: Comparing
Community
Marvel
DC

10. Pinterest: Marvel

11. Pinterest: Marvel
(Continued)

12. Pinterest: DC

13. Pinterest: DC (Continued)

14. Instagram: Marvel

15. Instagram: Marvel
(Continued)

16. Instagram: DC

17. Instagram: DC (Continued)

18. Twitter: DC

19. Twitter: DC (Continued)

20. Twitter: Marvel

21. Take a Closer Look
Read the post on the SEMrush Blog:
http://bit.ly/DCMarvelShowdown
(Note: URL is case sensitive)
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