Amanda MacArthur is an audience development strategist specializing in SEO, social media marketing, and copywriting. She emphasizes the importance of personal branding and mastering keyword research to improve online visibility and effectiveness in marketing. Key steps in SEO include controlling one's online presence, understanding client needs, and incorporating effective writing to drive traffic and improve rankings.

1. Amanda MacArthurTwitter: @amaaandaEmail: Amanda@BuzzFarmers.comWebsite: Amander.com & BuzzFarmers.comSearchEngineOptimization

2. Who Am I?Audience Development StrategistSearch Engine OptimizationSocial Media MarketingCopywritingGhost BloggingBlogger & Copywriter500+ blog posts for Mequoda.com, Mashable.com + other sites150+ salesletters, email promotions and marketing white papersEntrepreneurAmander.comBuzzFarmers.comAnything else I can find a keyword to rank on

3. Why I’m an SEO EvangelistSEO is free marketing – if you know how to do itKeyword research helps you define your websiteKeyword research helps you come up with blog, product and service ideasIn the next 10 years, SEO expertise will be a required skill set of any online marketer

4. Why Google Matters Most

5. Why Everyone Wants an SEO ScientistIf you’re good at SEO, you’ll never have to buy online adsIf you’re good at SEO, you’re saving your clients/employer moneyThis makes you a HUGE asset

6. Who Are You?This is what every employer wants to know.They’re going to Google you.Your main objective: control what they see!

7. Step One in SEO: Own Yourself696 people per year search for “Amanda MacArthur”ME!ME!ME!ME!ME!ME!ME!ME!ME!ME!ME!ME!ME!ME!

8. Step One in SEO: Own YourselfBuy your name as a domain name.Build a website – hosted solutions don’t lend credibility.Wordpress.orgOptimize your site for your nameTitle, Description, KeywordsUSE your full name in every social profile you WANT rankedREMOVE your full name from every social profile you DON’T want ranked

9. Step Two in SEO: Own Them What a company wants when they ask if you know SEO:Can you get my website ranked on page 1 in Google?Can you write targeted blog posts?Can you revise the copy on my website?Can you make my website structurally sound?Can you get me inbound links?Can you get Google to index my blog posts?Can you find me keywords to rank on?Don’t ever promise a Page 1 ranking unless you’re involved in all of the above aspects.

10. Step Three in SEO: Become a Keyword JunkieHere is the Google Keyword Tool: It’s your new best friend.https://adwords.google.com/select/KeywordToolExternal

11. Step Three in SEO: Become a Keyword JunkieTarget 3+ word phrases

12. Step Three in SEO: Become a Keyword JunkieLearn how people search

13. Step Three in SEO: Become a Keyword JunkieLearn how people search

14. Step Four in SEO: Know How to Use Your KeywordsWebsite tagline – find the best keyword phrase you can get ranked on. You might even re-consider your website name.Blog titles & content – find niche targeted phrases for each and every blog postDrive website trafficGet website foundDo a good job converting once they get thereAn essential element for using social media & building inbound linksProduct titles – found more easily and fulfill the customers need when using “customer jargon” instead of your jargon

15. Step Five in SEO: Be a Better WriterSEO + good copywriting go hand in handJam-packing a website page with keywords WON’T get you rankedCreatively placing keywords when they make sense WILL get you ranked

16. Sites to Pay Attention ToSEOBook.comSEOmoz.comSearchEngineLand.comBlog.SearchEngineWatch.comSearchEngineJournal.com

17. Fill in the GapsQuestions?