The document provides tips for creating and managing content on a WordPress site. It discusses the differences between pages and posts in WordPress, including that pages are for static information like "About" or "Contact" pages and have attributes like parent and child pages, while posts are for dynamic content like blog entries and have categories and tags. It also offers best practices for writing content, including keeping it short, putting the main point first, clearly separating content with headings, and including calls to action. Additionally, it provides tips for using images on a site and analyzing traffic, as well as recommending plugins to make managing a WordPress site easier.

1. Kelly Henderson
Director of Client Marketing
Rockhouse Partners
Creating and Managing
Content
on Your Wordpress Site

2. Installed & Ready To Start

3. 1. Same Editor.
2. Same Publish Options.
• Status: Pending Review, Draft, Published
• Visibility: Public, Private, Password Protected
• Publish Date
3. Comments Allowed.
Pages vs Posts: We’re Not So
Different

4. 1. Static Information. Page examples are “About Us”
or “Contact”
2. Attributes.
• Parent and child pages
• Templates
3. Assignable in Menus. (Appearance/Menus)
Unique To Pages

5. 1. Dynamic Information. Post examples are blog
entries, news items, portfolio items
2. Categories & Tags.
3. Publish Dates.
Unique To Posts

6. 1. Keep it short. Research shows that people tend to scan websites rather than
dive deep into content. No long sentences or paragraphs!
2. Get to the good stuff first. Put your main point at the top of the page where
it is easy for visitors (and search engines) to find what they are looking for.
3. Clearly separate content. Use headings, sub-headings and bulleted or
numbered lists.
4. Link it up! Lend a hand to your reader and point them to other pages or
outside sources for more information. Always check your hyperlinks!
5. Provide a call to action. Tell your visitor what to do next.
Writing Tips For Web

7. 1. Keep it small. Pay attention to how large the
image file size is.
2. The name says it all. Before uploading the
image to Wordpress, name the file with proper
descriptive keywords, separated by hyphens.
3. Use Alt text and Titles. Upon inserting an image
on to your page, you will be prompted to supply
these. (It’s the text that search engines use to
understand images.)
4. Find all previously uploaded images under
Media/Library.
Using Images On Your Site
http://codex.wordpress.org/Inserting_Images_into_Posts_and_Pages

8. 1. Google Analytics
2. Google Webmaster Tools
3. Bing Webmaster Tools
Analyze Your Traffic

9. 1. WP Page Navi
• http://wordpress.org/extend/plugins/wp-pagenavi/
• Adds a more advanced paging navigation.
2. TinyMCE Advanced:
• http://wordpress.org/extend/plugins/tinymce-advanced/
• Enables the advanced features of TinyMCE, the WordPress WYSIWYG
editor
3. WordPress SEO
• http://wordpress.org/extend/plugins/wordpress-seo/
• Improve your WordPress SEO: Write better content and have a fully
optimized WordPress site using the WordPress SEO plugin by Yoast.
Plugins To Make Your Life A Little
Easier

10. Questions?
Kelly Henderson
Director of Client Marketing
Rockhouse Partners
kelly@rockhousepartners.com