This document contains examples of different types of marketing emails including a newsletter email, upsell email, and welcome email.
The newsletter email example discusses building trust with Google and provides tips for making a website more trustworthy. The upsell email example pitches a subscription service to an existing customer and offers a discount. The welcome email example provides on-page SEO optimization tips and a bonus tip for new customers.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...Distilled
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
How To Turn Brand Mentions Into Links [Learn Inbound 2019]James Brockbank
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
Web marketers have thousands of tactics to choose from, almost all of which can be measured, benchmarked and tracked over time. However, we too often invest in work that doesn't line up to the metrics we care about. We're tasked with work that's supposed to hit numbers, yet lack the connection between that work and those goals. In this high-level presentation, Rand will explore several analogies that illuminate a path to measuring all the way through, from work to metrics to goals.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
eCommerce SEO: How To Compete With Industry Leaders On A Smaller BudgetJames Brockbank
As presented at eCommerce Show North 2017, my session here takes a look at how smaller online retailers can compete with industry leaders and bigger brands on a smaller budget.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...semrush_webinars
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
Guide for Writing Business Emails (Hung M. Nguyen)Simi Vũ
This guide helps you with great sentence structures, vocabulary, phrases commonly used in business communication/correspondence.
- Stay connected with me for more sharing: https://facebook.com/hungnmsap
- Join our group & learn to speak English: https://www.facebook.com/groups/PracticalEnglishTeam/
(Hung M. Nguyen)
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...Distilled
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
How To Turn Brand Mentions Into Links [Learn Inbound 2019]James Brockbank
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthDistilled
Web marketers have thousands of tactics to choose from, almost all of which can be measured, benchmarked and tracked over time. However, we too often invest in work that doesn't line up to the metrics we care about. We're tasked with work that's supposed to hit numbers, yet lack the connection between that work and those goals. In this high-level presentation, Rand will explore several analogies that illuminate a path to measuring all the way through, from work to metrics to goals.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
eCommerce SEO: How To Compete With Industry Leaders On A Smaller BudgetJames Brockbank
As presented at eCommerce Show North 2017, my session here takes a look at how smaller online retailers can compete with industry leaders and bigger brands on a smaller budget.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
3 Steps to Turn Mobile Visitors into Customers Using Psychology and Personali...semrush_webinars
Discover the mobile user's state of mind. Mobile visitors expect more and it's time to deliver. Discover the world of mobile conversion optimization and learn how to create better customer journeys for your mobile visitors that actually convert. you'll learn
Current stats and numbers of your mobile customers
How to identify key behaviors of your mobile customers
Go beyond responsive design and deliver custom experiences
In this webinar, you will learn:
*Current stats and numbers of your mobile customers
*How to identify key behaviors of your mobile customers
*How to go beyond responsive design and deliver custom experiences
Guide for Writing Business Emails (Hung M. Nguyen)Simi Vũ
This guide helps you with great sentence structures, vocabulary, phrases commonly used in business communication/correspondence.
- Stay connected with me for more sharing: https://facebook.com/hungnmsap
- Join our group & learn to speak English: https://www.facebook.com/groups/PracticalEnglishTeam/
(Hung M. Nguyen)
Meetings PowerPoint Presentation Content slides include topics such as: why meetings are unproductive, 7 group roles and behaviors, effective meeting notes, 6 guidelines for effective meetings, information sharing/gathering, recognizing resistance to accepting change, phases of change transition, problem solving meetings, decision making, before the meeting, agenda and goals, during the meeting, running effective meetings, after the meeting, common scheduling problems, scheduling hints, taking minutes, how to's and much more.
The purpose of a formal meeting is to discuss the list of predetermined topics and address the set of objectives, and make decisions relating to them. Formal meetings are a requirement of some companies to promote transparency and accountability. These meeting allow proper discussions to occur about issues within the company.
The entry level HR jobs guide is a tool for new and aspiring HR professionals to learn more about what to expect in their first HR position. The content covers places to find jobs, job descriptions, salary range, tips from the pros, and other career resources.
Answers to: What is an informal meeting? An informal meeting is a meeting which is far less heavily planned and regulated than a formal business meeting, and so lacks many of the defining features of a formal business meeting, such as minutes, a chairperson and a set agenda. These informal meetings are far more likely to take place in a casual setting, such as a restaurant or a coffee shop, or at one of the participant’s desks, rather than take place in a boardroom.
The Painless Guide to Taking Meeting MinutesKwin Peterson
Good meeting minutes add tons of value to a meeting while bad meeting minutes are a liability. An undocumented meeting is just a waste.
This presentation will teach you the basics of good minute taking and contains links to a short video on the three principles of meeting minutes and the four questions your minutes must answer.
Ten Things You Should Know About Google Search and Your BusinessWendy Emerson
Ten things to give consideration to for building organic search rank in Google from proper page structure and tagging, to measurement and analytics using Google Analytics and Google Webmaster Tools - and everything in between.
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
5 ways to increase your affiliate commissionsChidi Nwadiuto
Affiliate marketing is a business model with huge opportunities for marketers. In this report, you’re going to learn how to tap fully into that potential so that you can start earning BIG while working LITTLE.
The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care.
For example, if you were to sell a mobile app then you could theoretically release the app onto the app store and then let the sales role in. You could then head off to retire to a tropical island and you’d still be earning the same money.
This is the dream for many internet marketers – to be able to earn cash while they sleep. Not only because... well that’s obviously amazing... but also because it means the business model is highly scalable. If you can release one hit app, you can release a hundred. You won’t be working any extra, but your earnings will have gone up x100!
The problem with releasing an app though is that it requires skill, time, money and luck. The Average Joe cannot simply decide that they are going to release a best-selling app.
That’s the bad news.
The good news though is that there are other ways you can make passive income. Some of these methods are incredibly simple and highly effective. And the best part of all is that anyone can use them.
Affiliate marketing is just such a method. I’m here to tell you that it’s time you sat up and took notice of this option. Moreover, it’s time you started doing it right.
Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fool-proof and it requires no technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it is.
Let’s put it simply: if you invest just a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you can quit your day job.
The best part? You don’t even need to create a product yourself. You don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Fool proof!
Okay, so not quite fool proof.
In this report, you’re going to discover 5 ways that you can
start getting more from your affiliate marketing.
For the last two years I have been earning my money entirely online. Yes, making money online has a bit of a
scammy sound to it but for many people it is a reality, and I am not exaggerating when I say there are regular
people earning 5+ figure a month salaries completely through their online endeavors.
How To Increase Blog Traffic
http://www.snbbloggingacademy.com/learn-how-to-increase-blog-traffic-today/
From the minds of some of the top marketers we Get-More-Traffic-to-New-Blog
know comes the following 20 ways to increase your
blog traffic. Realize that this is only a sampling of
what you will learn when you join our team.
CREATING BLOG PROFITS WITH SIMPLE METHODSFeroz Khan
The presentation covers the following subjects to help you turn your blog into a perpetual source of income:
- Building blocks of successful blogging
- Proper methodology for blogs oriented towards making money
- How to generate profit with advertising such as AdSense
- Additional tips for generating more revenue with your blog
- The facts about using sponsored reviews in your blogging
- How to improve your success by writing about what you love.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
How to Create Backlinks for My Website - 7 StrategiesAdsy
Would you like to know how to create backlinks to your site effectively and hassle-free? Look no more as we've gathered seven working methods to help you out.
This presentation includes 3 workshops. Firstly, a quiz called The Good, Bad & The Ugly to train you how to understand what is a good link and what is a bad link by interpreting Google’s guidelines on link compliance. Secondly, a unique methodology developed by ClickThrough called the 10 Pillars of SEO and Content Marketing which allows you to benchmark your existing strategy against best practices. Finally, it demonstrates how to define personas and how this can be used to drive your content marketing strategy. It also includes tips on using your existing content assets, a content brainstorming matrix, links to great articles on inspiring content ideas, content calendars and tools for measuring your content marketing efforts.
3. Grow An Empire Marketing
3
Newsletter
Emails that
Build Authority
and Make Sales
The point of a newsletter email is to sell, while still being useful.
Most people write newsletters that their audiences learn to
ignore. In this email example I demonstrate how a newsletter
can be engaging while still driving more sales for your business.
Example Newsletter Email:
——————————————————
Subject: Does Google Trust Your Site?
Hey (name),
Today we’re going to be talking about trust.
Does google consider your site trustworthy?
If it DOESN’T then you can be in for big trouble.
A single competitor throwing out a few spammy links to your site can kick you off the
first page.
Unless Google “trusts” your site…
4. Grow An Empire Marketing
4
For example if you have a trustworthy site Google knows you wouldn’t put spammy links
on your site.
I always build safe links with my authority link-building service [LINK]
So you know if a competitor tries to knock you off the rankings with negative SEO you
won’t drop in the rankings.
As for your site…
With a few simple tweaks you can greatly enhance the trustworthiness of your site.
Today, I’m going to show you the top 3 ways to make Google trust your website.
1) Link out to other sites
Trustworthy sites like the Huffington post regularly link out to other authority sites.
Those paper thin affiliate sites NEVER link off site
It’s pretty easy to see a pattern here.
Link out to .edu, .gov, and other trusted sites often.
2) Make your Contact info Public
You may think that you can hide behind your private whois…
But like santa… Google knows :)
If you have a private whois, and lack any sort of address and contact info on your site it
looks shady.
On the other hand, if your whois is public,
AND you have all the same whois information on your contact page,
Thats a clear signal you have nothing to hide.
3) Make a Branded Site
5. Grow An Empire Marketing
5
Having a fly by night exact match domain doesn’t really help you rank anymore.
If when choosing between mostcomfortablerunningshoes.com and Comfyrunners.com
its best to go the branded route.
Another huge signal of a brand is actually having social media.
Relax, you don’t need a twitter updated daily.
But building out the various social media sites and putting some content on them will go
a long way towards making you a trustworthy site.
And having Google’s trust is a powerful thing to have!
The big, bad Penguin Update didn’t even scratch my Private blog network.
It was because I knew how to create trust with Google.
The reason I was able to build such a reliable Private Blog Network was because I built
my trust with google first.
That’s why Google trusts the links built though my Breakthrough service
So take a look around your site and make it a little more trustworthy.
Your friend from the first page,
Daniel
P.S. Want to start building some links for your newly trustworthy site?
Check out my authority SEO service here [LINK] and get to the first page!
——————————————————
6. Grow An Empire Marketing
6
Make Money
More Easily
with Simple
Upsell Emails
You need to be prepared to sell your customers in a way that
makes them WANT to buy. You do this with a well stated upsell
email, that shows them the value in what you’re trying to sell.
Example Upsell Email:
——————————————————
Subject: Are you seeing results?
Body:
Hey (name),
Just checking in.
How has our breakthrough link-building service been treating you?
Are you starting to see some massive results?
If so, I have something I want to offer you.
7. Grow An Empire Marketing
7
It’s a monthly Breakthrough link-building service.
You’ll have the same quality, risk free links to your site.
But they’ll be built for your site on a regular basis,
So you can sit back, relax, and know your SEO is being taken care of.
In order to strengthen your position on the front page you need to ensure quality links to
your site are regularly being built.
This makes it real hard for your completion to knock you off the first page.
Regularly this service costs the same as our Breakthrough link building package…
But since we’ve become so close over the last month, I want to offer you something
special…
To sweeten the deal I’ll give you XX% off the regular price if you become a subscription
client.
You can cancel at any time, no questions asked.
You know that we get you results, so let’s make this a regular thing :)
Click this link to check out our service [LINK]
Have any questions?
Just hit reply and let me know.
Your friend from the first page,
Daniel
——————————————————
8. Grow An Empire Marketing
8
Make a Great First
Impression
With the Perfect
Welcome Email
If you mess up the welcome email, your clients likely won’t be opening
any more of your emails. Here’s how to do it the right way. Give them
value from Day 1, so they won’t be able to resist opening your emails.
Example Perfect Welcome Email:
——————————————————
Subject: Welcome to the Family
Body:
Congratulations (name)!
You’ve taken a big step towards climbing the Google charts by investing in my SEO
service.
Now I want to really help you out.
9. Grow An Empire Marketing
9
Getting links built in only part of the battle, you need to make sure your page is SEO
optimized.
I made a list of 4 ways to ensure your on page SEO is top notch!
You probable already know about most of these factors, but some may surprise you…
1) SEO friendly url - make sure you clean up the links on your site and add keywords
into to your URL.
It’s the difference between yoursite.com/p=123 and yoursite.com/best-running-shoes.
Make sure your site links are easy for Google to read.
2) Page loading speed fixes - This plays a big factor in whether google considers your
site SEO’d.
If your site is loading a little slow you can look into downloading the Wordpress optimize
plugin for your site, if you use Wordpress of course.
Signing up for a cloud flare CDN will also speed up your site around the world.
3) Outbound links - Linking to other authority sites on a topic actually increases your
site’s authority.
Paper thin affiliate sites never link off site, because they only care about the sale.
Throw down some helpful outbound links in your content to make yourself seem like
more of an authority.
4) Add some LSI Keywords into your content - LSI are the “search related to…”
keywords at the bottom of google search results.
If you are gunning for a certain keyword make sure you work some of the more long tail
versions of that keyword into your content.
If you implement all these tips you’ll be well on your way to landing on page one of
Google.
I hope to make that happen for you ;)
Your friend from the first page,
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Daniel
P.S. Here’s a bonus on page SEO tip for you: Multimedia
If you can find a helpful video that relates to the topic you’re writing about make sure to
embed it in your site.
This will get people to stay on your page longer and reduce your bounce rate.
——————————————————
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Here’s What I Want You To Do Next:
You’re interested.
You want an email series written that makes you more money.
The next step is to bookin a time for a quick chat.
Don’t worry – it’s a no obligation call.
I’m not a hard sell kind of guy.
The goal of the call is for both of us to find out if it’s a good fit.
If it’s not a good fit, no problem and no hard feelings. At the very least,
you’ll get my perspective on your situation.
On the other hand… if it is a good fit, we’ll do the deal and you’ll get a
beautiful new email sequence that turns your leads into customers.
Sound good?
To get the process started, Click my Calendly link below to set up a time to
chat.
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12
Calendly.com/ryanmulvihill/skype
It will show my availability in terms of your time zone. Not need to go back
and forth figuring out timezones.
Just pop a time in and I’ll be there.
If none of those times work, or you want to ask me a few questions first,
email me at ryanmulvi@gmail.com