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UNLEASHING
SUPERHEROES!CREATING A DIGITAL LEARNING
STRATEGY FOR THE MODERN
WORKPLACE
WHO AM I?
MANAGING DIRECTOR OF GROWTH
ENGINEERING
WE CREATE GAMIFIED LEARNING
TECHNOLOGY SOLUTIONS FOR COMPANIES
LIKE EE, CISCO, HARD ROCK, FLIGHT
CENTRE AND MANY MORE!
THREE TIME GAMIFICATION COMPANY OF
THE YEAR (ACCORDING TO TRAINING
INDUSTRY)
THREE TIME #1 GAMIFIED LMS OF THE YEAR
(ACCORDING TO E-LEARNING EXPERT
CRAIG WEISS)
WINNER OF 40+ INDUSTRY AWARDS!
THE BACKGROUND
SECTION 1
LEARNING &
DEVELOPMENT
IS…
KIND OF A
BIG DEAL!
PEOPLE ARE THE
ENGINES OF YOUR
BUSINESS
THE BETTER YOUR
PEOPLE, THE
FASTER &
SMOOTHER THE
BUSINESS WILL RUN
IF YOUR
PEOPLE AREN’T
LEARNING
YOUR
BUSINESS
WON’T GROW
& THEY
WONT ENGAGE
WITH YOUR
VALUES AND
EMOTIONALLY
CONNECT
TO WHAT YOU
STAND FOR
ATTRACTING (&
KEEPING) TALENT
IS DIFFICULT
WITHOUT
PROPER
ONBOARDING,
MENTORING &
TRAINING
L&D IS A
TOUGH GIG
IT’S
UNDERFUNDED
& UNDER-
APPRECIATED!
LEARNING
TECHNOLOGIES
TO THE RESCUE!
…OR NOT!
THE INDUSTRY
IS FULL OF
DISAPPOINTING
TECHNOLOGY THAT
DOESN’T DELIVER!
92% OF NEW
SOFTWARE PROJECTS
ARE CLASSIFIED AS
FAILURES. THE #1
REASON FOR THIS IS
DUE TO LACK OF
COMMUNICATION
AND INTERNAL
RESISTANCE.
(SOURCE: CLO MEDIA)
OF COMPLIANCE
E-LEARNING
FAILS TO MAKE
ANY LASTING
BUSINESS
IMPACT
98%
(SOURCE: SAI GLOBAL)
& WHY ARE
ONLY 15% OF
ORGANISATIONS
‘VERY SATISFIED’
WITH THEIR LMS?
(SOURCE: E-LEARNING GUILD RESEARCH)
WHY DO
MOST
LEARNERS
HATE
E-LEARNING?
CHANGE IS
COMING!
THE THEORY
SECTION 2
HOW DOES
LEARNING
WORK?
IT’S A JOURNEY
– NOT A MOMENT
IN TIME!
AFTER ALL…
LEARNING IS
ONE BIG BATTLE
AGAINST THE
FORGETTING
CURVE
THE WORLD OF
WORK IS
CHANGING
THE TECHNOLOGY
IS CHANGING
THE WAY WE WORK
IS CHANGING
& THE PEOPLE AT
WORK ARE
CHANGING…
WE NEED TO
MOVE FROM
A PUSH
CULTURE
TO A PULL
CULTURE!
CREATING A
PULL CULTURE
REQUIRES
KNOWING
WHAT
MOTIVATES
LEARNERS!
YOU CAN FIGHT
THE CURVE BY
TAKING
LEARNERS
THROUGH
BLOOM’S
TAXONOMY!
AND THERE ARE
VARIOUS
TECHNIQUES
YOU CAN USE TO
DRIVE THE
JOURNEYFUN &
ENGAGEMENT
SOCIAL
LEARNING
BITE-SIZE
LEARNING
MOBILE
LEARNING
CAMPAIGN
LEARNING
(MORE ON THIS SOON!)
BUT WE NEED TO GO
FURTHER!
WE NEED TO
PROVIDE LEARNERS
WITH THE MEANS
FOR SELF –
DETERMINATION
#1
#2#3
& USE THE
HOOK MODEL
TO CEMENT
THE CHANGE &
FORM HABITS!
IF WE CAN DO
ALL THIS, WE
CAN CHANGE
BEHAVIOUR…
SO THAT WE
CAN UNLEASH
SUPERHEROES!
DRIVING ENGAGEMENT
SECTION 3
WE KNOW HOW
TO MAKE
LEARNING
WORK!
BUT HOW DO WE
MAKE LEARNING
ENGAGING?
THE LEARNING
ENVIRONMENT
WE USE
MATTERS
& THE WAY
WE DELIVER
CONTENT
MATTERS
TOO!
A GOOD MOBILE
LEARNING SOLUTION
MAKES LEARNING
EASIER, MORE
ACCESSIBLE & MORE
CONVENIENT
47% OF ORGANISATIONS
ALREADY HAVE AN M-LEARNING
SOLUTION IN PLACE (SOURCE:
TOWARDS MATURITY)
MOBILE LEARNING:
WE OWN (ON AVERAGE) 7.7
CONNECTED DEVICES AND USE 3.3
EACH DAY – AND WE CHECK OUR
PHONES 150 TIMES A DAY
(SOURCE: ADOBE)
WE ARE WELL
EQUIPPED FOR
THE MOBILE
LEARNING
REVOLUTION
MOBILE LEARNING:
IN SEPTEMBER 2016, MOBILE
USAGE OVERTOOK DESKTOP
FOR THE FIRST TIME
(SOURCE: THE TELEGRAPH)
AND WE ARE
ALREADY
CHANGING THE
WAY WE WORK!
MOBILE LEARNING:
MICRO-LEARNING IS 17%
MORE EFFICIENT (SOURCE: THE
JOURNAL OF APPLIED
PSYCHOLOGY)
BITE-
SIZE IS
BETTER!
MICROLEARNING:
MICROLEARNING:
AND APPEALS
TO OUR
INCREASINGLY
SHORT ATTENTION
SPANS…
2000: 12 SECONDS
2015: 8 SECONDS
(SOURCE: THE TELEGRAPH)
IT’S ALSO
QUICKER
& EASIER
TO MAKE!
MICROLEARNING:
MICRO-LEARNING &
CAMPAIGN LEARNING
ARE A DREAM TEAM!
CAMPAIGNS ARE
LEARNING EXPERIENCES
THAT ARE DRIP FED TO AN
AUDIENCE OVER TIME!
CAMPAIGN LEARNING:
SPACING
(LEARNING OVER
TIME) IS MORE
EFFECTIVE THAN
CRAMMING FOR
90% OF LEARNERS
CAMPAIGN LEARNING:
(SOURCE: UNIVERSITY OF CALIFORNIA STUDY)
PRACTISING THE
ACTIVE RECALL OF
INFORMATION
IMPROVES RETENTION
BY AS MUCH AS 50%
(SOURCE: A
KARPICKE STUDY OF
200 STUDENTS)
CAMPAIGN LEARNING:
GAME MECHANICS
INCENTIVISE THE
LEARNING
EXPERIENCE.
AFTER ALL,
ENTERTAINMENT
TRUMPS
EDUCATION!
GAMIFICATION:
TURNING ON
GAME MECHANICS
INCREASED
TRAFFIC TO
OUR CLIENT
ACADEMIES BY
50%!
GAMIFICATION:
GAME MECHANICS
LEADERBOARDS
BADGES & ACHIEVEMENTS
XP / CONTRIBUTION POINTS
LEVELS
REWARD CENTRE
GAME-BASED
LEARNING IS
ALSO SUPER
EFFECTIVE!
GAMIFICATION:
GAME-BASED LEARNING SCORES
11% HIGHER THAN TRADITIONAL
LEARNING IN TERMS OF FACTUAL
KNOWLEDGE! (SOURCE: THE
UNIVERSITY OF COLORADO)
SOCIAL
LEARNING IS
THE BRIDGE
BETWEEN
KNOWLEDGE &
BEHAVIOR
CHANGE!
SOCIAL LEARNING:
SOCIAL
TECHNOLOGIES
CAN RAISE
PRODUCTIVITY
BY 20-25%
SOCIAL LEARNING:
(SOURCE: GARTNER)
90% OF ALL
WORKPLACE
LEARNING IS DONE
INFORMALLY….
THIS NEEDS TO BE
CAPTURED ON
YOUR LEARNING
SOLUTION!
SOCIAL LEARNING:
ONE-SIZE FITS
ALL TRAINING
APPROACHES
ARE NOT
EFFECTIVE
PERSONALISATION:
PERSONALISATION
FORGES AN
EMOTIONAL
CONNECTION
BETWEEN
LEARNERS AND
THEIR TRAINING
EXPERIENCE
PERSONALISATION:
CREATING EPIC
MEANING
REQUIRES A
MEANINGFUL
NARRATIVE THAT
RESONATES WITH
THE LEARNER!
PERSONALISATION:
ALL THIS
HELPS US TO
CLIMB THE
ENGAGEMENT
MOUNTAIN!
APPLYING THE THEORY
SECTION 4
KNOWLEDGE-BASED
QUESTS
PLAYER-VS-PLAYER
BATTLES
SUPER SOCIAL
CHALLENGES
APPLICATIONS:
INDUCTION
DAILY CHALLENGES
LEARNING INSPIRATION
Q&A
COMMUNICATIONS
EXPERTS HUB
Content ScreenWelcome Screen Badge Summary
APP-LICATION #1
MAKING
ROADS
SAFER
WITH IAM
HOMEPAGELOG IN MENU
APP-LICATION #2
AN ADVENTURE
IN BEAUTY
WITH L’OREAL
IF WE DON’T
ADJUST OUR
APPROACH,
OUR TRAINING
PROGRAMMES
ARE DOOMED
TO FAILURE…
…BUT IF WE
PROVIDE THE
RIGHT
LEARNING
ENVIRONMENT
ANYTHING IS
POSSIBLE!
THANK YOU FOR LISTENING
WE LOOK FORWARD TO YOUR QUESTIONS!

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