Stop making learners 'HAVE TO' Start making them 'WANT TO'

1. Putting
Learners
First
Todd Tauber | VP Product Marketing
degreed.com/ttauber @toddtauber @degreed
12 May 2015

2. Agenda
30 mins: Putting Learners First
1 Stop struggling to connect L&D to learners
2 Start putting learners first
3 Rewire L&D for learner-centric learning
15 mins: Q&A

3. Stop struggling to connect
L&D to learners
1

4. Employers are struggling to
connect L&D with learners
85%of employees do not feel
like the training they get
at work is preparing them
for their next position.
Source: Saba Software / WorkplaceTrends.com, Global Workforce Leadership Survey, 3/2015
1

5. Conventional L&D is too slow to
keep up with learning needs
Source: McKinsey & Company, Education to Employment, 12/2012; TLNT / Bersin by Deloitte, Developing 21st Century Leaders, 11/2011
1
of employers think
college graduates are
not adequately prepared
for the workforce
58%
of companies report
persistent shortages
of talented mid-level
managers
74%
of businesses report
that they still don’t
have enough talented
senior executives
51%



6. Traditional L&D is out of sync
with how people learn now
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014; Degreed, The Importance of Informal Learning, 7/2014
76%
of learning delivered by
employers is still formal
classroom, virtual or
online learning courses
…but
23%
of workers say they’ve
taken an entire course
– of any kind – in the
last 24 months
…meanwhile
71%
of them have learned
something for work
from an article, video or
book this week
1

7. Learners and managers can now
take control of their own learning
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014; Society for Information Management, IT Trends Study, 11/2013; Computerworld, IT Pros Get Training on their own dime, 12/2013
1
In the last five years…
As CLOs cut IT
training from 9% of
L&D spending to
5%…
CTOs increased
training spend
from 3% of their
budgets to 5%...
and 62% of IT
workers paid for
training out of their
own pockets.



8. TAKEAWAY 1
Conventional L&D methods don’t move fast
enough to keep up with today’s learners.
It’s time for some new approaches.

9. Traditional learning methodologies
just won't work anymore with the
speed of business, the global
nature of our workforce and the
new generation of employees.
David Strainick
Global Head of Learning, NCR
Source: Chief Learning Officer magazine discussion group, LinkedIn, 10/2014

10. Start putting learners first2

11. Let’s start putting learners first.
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014; Center for Creative Leadership, 1996
10%
76%
20%
8%
70%
16%
What L&D
does now
How workers
really learn
Formal classes and courses
From other people Informal learning as part
of day-to-day work

2

12. Stop trying to command and
control…and start empowering.
L&D’s role
Who drives
learning
When / where What / why How
Managing
learning
L&D + HR Scheduled
Workplace
Operational
Compliance
Classrooms
LMSs
Courses
Empowering
learners
Employees +
managers
Continuous
Anywhere
Strategic
Performance
Work
Web + apps
Resources
Source: Degreed, 2015
2

13. Stop making learning one-size-
fits-all, and start offering choices.
People | Content | Technology

Compliance learning Operational learning Strategic learning
Things employers
need people to know
…e.g. rules and
proprietary processes
Things employers
want people to know
…e.g. how to do their
current jobs better
Things the workers
want to know …e.g.
what they need to
advance their careers
 Solution A  Solution B  Solution C
Source: Degreed, 2015
2

14. Stop making learners have to,
and start making them want to
Source: Bersin by Deloitte, 2014 Corporate Learning Factbook, 3/2014
53%
28%
15%
68%
22%
7%
Strategic learning Operational learning Compliance learning
 Higher-performing organizations
 Lower-performing organizations
% of L&D budget spent on…
2

15. TAKEAWAY 2
Keeping up demands big shifts in how we think
about learning and development.
It starts with putting learners first.

16. We play the role of
facilitators and motivators
more than anything else.
Janice Burns
Chief Learning Office, MasterCard
Source: Chief Learning Officer, Teaching Collaboration at MasterCard: Priceless, 10/2014

17. Reimagining L&D for learners3

18. Rewire L&D infrastructure to
reinvent learning for learners.
Source: Degreed, 2015
Content
+
Programs
People
+
Processes
Tools
+
Technologies
+ +
3

19. Make it simpler to create and
curate learning.
Source: Centre for Learning & Performance Technologies, Learning in the Workplace Survey, 6/2014;
Bersin by Deloitte, 2013 Corporate Learning Factbook, 2/2014
3
87%
only
34%
but
of workers say sharing knowledge with
their teams is vital for learning what they
need for their jobs…
of L&D organizations are investing in social
learning tools.

20. Make it faster to find learning.
Source: Centre for Learning & Performance Technologies, Learning in the Workplace Survey, 6/2014;
Bersin by Deloitte, Three Marketing Lessons for L&D, 6/2014
3
81%of workers say
online / web search is
critical for learning what
they need to do their jobs…
58%of L&D professionals
say learners don’t engage with
training because they can’t find
what they want quickly.
but

21. Make it easier to access learning.
Source: Toward Maturity, The Learner Voice: Part 1, 4/2014;
Bersin by Deloitte, 2014 Corporate Learning Factbook, 2/2014
3
54%of workers say
they want to be able to
access learning on-the-
go, on mobile devices…
only 12%of the
learning assets provided by
L&D organizations right
now are “mobile ready”.
but

22. Make it possible to value ALL
kinds of learning.
61%of workers say they would spend more time on
informal learning if it was tracked and if they were given
professional credit…
Fewer than 30%of of big companies track, measure,
report or share data on much, if any, of their employees’
informal learning activities.
but
Source: Degreed, The Importance of Informal Learning, 7/2014; Chief Learning Officer, The Black Hole of Measurement, 2/2015
3

23. TAKEAWAY 3
Putting learners first takes more than a
shift in our mindsets. It also demands
better tools to create, find, access and
track ALL kinds of learning.

24. We’d love to have better
tools for learning so that we
can get information to our
employees on the floor
quicker. We don’t have them.
LMS Manager
Automotive Manufacturer
Source: The Starr Conspiracy Intelligence Unit, The Enterprise Learning Buyer 7/2014

25. About Degreed
Degreed is a new
kind of enterprise
learning platform.
We make it easy
for organizations
and their people to
discover, curate
and track ALL their
learning.

26. Go to degreed.com and start tracking ALL your learning.
Get credit for
this webinar.

27. ATD International May 17-20 Orlando, FL
SHRM Jun 28 – Jul 1 Las Vegas, NV
Catch us at an event.

28. Questions?
Visit get.degreed.com
Email todd@degreed.com
Call (415) 935-3543
Follow @degreed