Unleash the power of LinkedIn

Unleash the
power of
Sajid Khetani | Strategy Consultant sajidkhetani

@SajidKhetani | musings.lemonture.com

The INTERNET
fundamentally changed
the environment business
professionals operate in.

Expect to be Googled

of
Separation
o

Networking

Why
network?

PEOPLE are your most
important assets
Without proper SUPPORT
system you will fail

Learn, discover new opportunities & stay
motivated
Promote idea, receive feedback & gain
support
Find partners, customers, investors or
support community

Adam’s
Story

“Focused on
creating my
brand”

Branding then

Branding now

So how
do we
brand
people?

#innovation

#integrity

#talent

Personal Brand
+
Professional Brand

Why
?

LinkedIn now has more than
500 million members globally
LinkedIn is now available
in 24 languages
At present 56% of LinkedIn users
are men and 44% are women
Maximum site visitors are located in USA
(33%) followed by India (8.5%) and UK (5.7%)
The total number of monthly active
users on LinkedIn is 106 million
Presently, there are 1.5
million groups on LinkedIn
There are 10+ million active
jobs on the site currently
LinkedIn provides access to 9+ million
companies across the globe for a user
LinkedIn’s fastest growing demographic groups are students
and recent grads which comprise of 40 million users
An average user
spends 17 minutes on
the site per month
More than 100,000
articles are published on
this platform every week
At present LinkedIn is
available across 200
countries and territories
70% of their users
are located outside
the USA
3 million users
share content on
LinkedIn weekly
“Cloud and Distributed Computing” and “Statistical
Analysis and Data Mining” are the hottest skills registered
on LinkedIn in 2017, on which most people got hired
71% of professionals feel that
LinkedIn is a credible
source for professional content
For Professionals & Job-seekers
Source: http://www.soravjain.com/facebook-linkedin-stats-facts-2017

79% of B2B marketers view LinkedIn as an effective source for generating leads
92% of B2B marketers leverage LinkedIn over all other social platforms
80% of B2B leads come from LinkedIn
94% of B2B marketers use LinkedIn to distribute content
The use of LinkedIn company pages grew from 24% to 57% YOY
57% of companies have a LinkedIn Company Page
50% of B2B buyers use LinkedIn when making purchasing decisions
For B2B & Marketers
Source: http://www.soravjain.com/facebook-linkedin-stats-facts-2017

Mistakes to avoid while
building your profile

Not using a picture
Not using your picture
“No child, spouse, pet”

Skipping
summary
This is similar
to objective in
your resume

Not describing roles
& responsibilities
Missing on past jobs

Not talking about
voluntary experience

With my profile in
place
Up next was
connecting with
people

Find | Connect | Engage

Find a
contact

DO NOT
Use the default
connection request while
adding a contact

Adding a contact

It was amazing to
see the difference
Making direct
contact
…and using
LinkedIn

On LinkedIn, people
were receptive and
willing to hear me

They could check
out, if I was
Legitimate

If we shared a
connection…it made all
the difference
“Oh, Eve knows
Adam. I can trust
him”

Once I had honed my
skills
I was ready to
leverage my network

With such a big network,
there was always a sense
That an opportunity could
come from
ANYWHERE

Through one of my
events, I was introduced
to another consulting firm
called
“Earth”

Earth wanted to expand
their business in my city
They agreed to partner
with me

I was a one man team running my
own company.
All the contacts I had made were
my potential clients
My Whole Network was in
one place

As an entrepreneur,
LinkedIn helped me in
almost all aspects of the
business
Sales Solutions | Hiring Solutions

“People were the secret to
my success.
I found those people on
LinkedIn
So can you”

Tips for being a winner
on LinkedIn

What are you
it for?

Define
your
Purpose

Drive Sales
Launch a Product
Build Awareness
Promote your offering

Put a face to the name – 21x^

Put your brand Front & Center

Let your
network do
the talking…
Get
endorsed for
Skills &
Expertise

Get & Give
Recommendation

Publish regular
updates

Use rich media

Join relevant Groups
&
Contribute in
discussions

Integrate
Twitter

Claim your unique
URL
linkedin.com/in/
<firstname><lastname>@SajidKhetani | musings.lemonture.com

Analyse your posts, search
appearances, etc.

Who’s
viewed
your
profile

Demo
Company pages | Job search

Questions
Be the Person
you wish to
Connect

Thank you
The conversation continues…
@sajidkhetani

Unleash the power of LinkedIn

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