http://conf.humanresourcestoday.com/katrina-collier/ The explosion of social media has enabled companies direct access to people like never before and in 2016 using social media for talent acquisition is not a new concept. But with the explosion came the noise and visibility so HR must work smarter if it wants to engage & attract new employees. - Gain an understanding of how technology has opened the door to your company and how that impacts hiring - See examples of companies who are using employer (or even employee) branding to ease talent acquisition - Discover tools that you can use to map across social networks to improve candidate engagement.