Presentation at the International Economic Development Council (IEDC) annual conference in September 2010 by Jennifer Wakefield of the Metro Orlando Economic Development Commission, Andy Levine of DCI Marketing, Ben Wright of Atlas Advertising and Anatalio Ubalde of ZoomProspector and GIS Planning.
Ben Wright of Atlas Advertising presents What Would Google Do if it Were in Charge of Economic Development? At the Arkansas Economic Developers Conference in Hot Springs, Arkansas
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Mobilize Your Support Network | June 2020 ...BeLeaderly.com
Developing strong relationships is not only part of your job, it is the real work of leadership. People do not follow a title. They follow a person whom they trust, respect, and believe in. In this webinar, we’ll look at why trust is the foundation for influence, how to create a strategic networking plan, and five categories of people who make up a well-rounded network of collaborators and allies. We’ll address how to achieve all this while our workplaces are disrupted by COVID-19. (Panel)
Guest Speakers: Alice Katwan, SVP North America Sales at Salesforce and Sonar Thekdi, VP Operations at VMware.
Ben Wright of Atlas Advertising presents What Would Google Do if it Were in Charge of Economic Development? At the Arkansas Economic Developers Conference in Hot Springs, Arkansas
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Mobilize Your Support Network | June 2020 ...BeLeaderly.com
Developing strong relationships is not only part of your job, it is the real work of leadership. People do not follow a title. They follow a person whom they trust, respect, and believe in. In this webinar, we’ll look at why trust is the foundation for influence, how to create a strategic networking plan, and five categories of people who make up a well-rounded network of collaborators and allies. We’ll address how to achieve all this while our workplaces are disrupted by COVID-19. (Panel)
Guest Speakers: Alice Katwan, SVP North America Sales at Salesforce and Sonar Thekdi, VP Operations at VMware.
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
The internet has completely changed the vision of searching jobs now it becomes “Digital Hiring” A new Era of job seeking. and digital domain hiring
ThesisScientist.com
Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Your company and colleagues can’t fully appreciate how to leverage you as a resource if they don’t know about your track record and unique talents. Find the approach to amplifying your accomplishments and value that fits your style and is effective in your organization. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Keith Goode
Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.
Building a Foundation for Good. World IA Day 2018Aaron Irizarry
The beauty of iA is that it provides us a foundation from which we can build languages, taxonomies, and workflows, to generate and improve understanding.
When I think of iA (or ux, ix, or any discipline) for good, I think about building a foundation for our teams to do their best work and be their best selves.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
What Local Governments Can Actually Do to Help Small Businesses July 2014Della Rucker, AICP, CEcD
This slide deck comes from a presentation that I gave on behalf of Lorman Education in July 2014. The session focused on helping government and nonprofit professionals understand some of the issues that create barriers to communication between businesses and administrators, and it examined some concrete ways in which governments and community nonprofits can directly improve their local small business environment.
To learn more about the Wise Economy approach to economic revitalization and local economy growth, check out wiseeconomy.com. The webinar is still available for purchase through Lorman; check out http://www.lorman.com/archive/392921 for options.
Do I really need an MBA to be a leader? Is it a ‘career killer’ to say no to a role with relocation? How important is global experience? Join our candid Ask Me Anything session featuring top executives who’ve seen a thing or two…and bring your own leadership questions! This hour-long Q&A will offer fresh advice on everything from managing critical career relationships to unwritten rules that help you advance. Our panel of industry leaders will share fresh perspectives, but your questions will drive the conversation. (Panel)
Speakers: Liz Brenner, Founder & CEO at Culture Evolved and Kathy Tyra, VP, Workplace Resources and Real Estate at NetApp.
Case study of MyYearbook.com! A social Site is born!4FingersMedia
MyYearbook.com was founded in 2005 by Dave and Catherine Cook. Catherine was 15 years old at the time and a self declared nerd. She got the idea for My Yearbook by flipping through the pages of her own year. She came up with the idea of creating a social site as a way to connect with members of her high school.
Read the whole story of myyearbook.com here!
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Rich Overmoyer was invited as a featured speaker at Industry Week's Expansion Management event Rountable in the High Desert. Rich addressed the audience of economic development professionals from around the country on the latest trends that Fourth Economy is seeing in economic development. He met one on one with dozens of participants to share advise on ways they can positon their communities for future job growth.
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
The internet has completely changed the vision of searching jobs now it becomes “Digital Hiring” A new Era of job seeking. and digital domain hiring
ThesisScientist.com
Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Your company and colleagues can’t fully appreciate how to leverage you as a resource if they don’t know about your track record and unique talents. Find the approach to amplifying your accomplishments and value that fits your style and is effective in your organization. (Training)
Speaker: Jo Miller, CEO, Be Leaderly
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Keith Goode
Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.
Building a Foundation for Good. World IA Day 2018Aaron Irizarry
The beauty of iA is that it provides us a foundation from which we can build languages, taxonomies, and workflows, to generate and improve understanding.
When I think of iA (or ux, ix, or any discipline) for good, I think about building a foundation for our teams to do their best work and be their best selves.
Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
What Local Governments Can Actually Do to Help Small Businesses July 2014Della Rucker, AICP, CEcD
This slide deck comes from a presentation that I gave on behalf of Lorman Education in July 2014. The session focused on helping government and nonprofit professionals understand some of the issues that create barriers to communication between businesses and administrators, and it examined some concrete ways in which governments and community nonprofits can directly improve their local small business environment.
To learn more about the Wise Economy approach to economic revitalization and local economy growth, check out wiseeconomy.com. The webinar is still available for purchase through Lorman; check out http://www.lorman.com/archive/392921 for options.
Do I really need an MBA to be a leader? Is it a ‘career killer’ to say no to a role with relocation? How important is global experience? Join our candid Ask Me Anything session featuring top executives who’ve seen a thing or two…and bring your own leadership questions! This hour-long Q&A will offer fresh advice on everything from managing critical career relationships to unwritten rules that help you advance. Our panel of industry leaders will share fresh perspectives, but your questions will drive the conversation. (Panel)
Speakers: Liz Brenner, Founder & CEO at Culture Evolved and Kathy Tyra, VP, Workplace Resources and Real Estate at NetApp.
Case study of MyYearbook.com! A social Site is born!4FingersMedia
MyYearbook.com was founded in 2005 by Dave and Catherine Cook. Catherine was 15 years old at the time and a self declared nerd. She got the idea for My Yearbook by flipping through the pages of her own year. She came up with the idea of creating a social site as a way to connect with members of her high school.
Read the whole story of myyearbook.com here!
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Online Marketing For Economic Development: What's Now, What's NextAtlas Integrated
We all know prospects are doing research on our communities 24x7x365, and we now get up to 20 times the interactions on our websites as we do through all other communications combined. Do you know what information and digital tools your economic development organization needs in order to market itself effectively? Find out how the latest technologies and digital trends, such as Web-based geographic information systems, can help your community compete in today’s global marketplace.
Rich Overmoyer was invited as a featured speaker at Industry Week's Expansion Management event Rountable in the High Desert. Rich addressed the audience of economic development professionals from around the country on the latest trends that Fourth Economy is seeing in economic development. He met one on one with dozens of participants to share advise on ways they can positon their communities for future job growth.
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
How the Internet has Changed Economic DevelopmentGIS Planning
Effective economic development organizations put the Internet at the core of their initiatives. Discover how to maximize success from the most effective online tools and strategies. If you aren't implementing these efforts, you're falling behind
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
The Holistic Approach to Marketing Your Mediation Practice - LaFleurChip LaFleur
This presentation covers all the essentials for marketing your mediation practice online. It was presented by Founder and President of LaFleur Marketing, Chip LaFleur at the Voluntary Facilitative Mediation (VFM) Training Seminar in Grand Rapids in March 2018. You can read more about this specific topic on our blog here: https://lafleur.marketing/blog/mediation/
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
Five Steps to Create a Digital Economic Development OrganizationGIS Planning
Economic Development Organizations have created strong physical organizations including their staff, programs, and physical office. But today EDOs must be digital organizations that provide services, programs, and value online. This presentation discusses the five steps necessary to create an effective and successful economic development online organization.
Topics include changes in how economic development is occurring, naming, digital identity, discovery marketing, sales, business applications, and globalization.
IEDC Atlas Branding Your Community & Engaging TalentAtlas Integrated
Atlas CEO Ben Wright's presentation at the International Economic Development Council's Marketing & Attraction about Branding Your Community & Engaging Talent. Topics include building community brands, online, and more.
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Similar to What Would Google Do? ReThinking Economic Development (20)
What Would Google Do? ReThinking Economic Development
1. WHAT WOULD GOOGLE DO?
Rethinking Economic Development
In the Internet Age
Tuesday, September 28, 2010
IEDC Annual Conference in Columbus
2. A Word About The Book
and “Google Rules”
Charles FitzGibbon, VP,
Business Development
Journal Communications
3. Team “And-atalio”
Andy Levine…President, DCI
• Specialized in marketing places
• Work with 400+ cities, regions, states
and countries since 1960.
Anatalio Ubalde, CEO, GIS Planning Inc. &
ZoomProspector.com
• Invented Web GIS for E.D. Site Selection
• Current clients in 42 states + majority of
top 100 cities + small communities
4. Team “Ben-Jen”
Ben Wright, CEO, Atlas Advertising
• Former practitioner, in ED Marketing since
1993
• Specializes in branding, websites, GIS, and
prospect management for ED
• Tucks i-Phone in at night
Jennifer Wakefield, Director of Public
Relations, Metro Orlando EDC
• Accredited in Public Relations, 10 years in PR,
Adjunct Instructor
• Economic Development Marketing > 4 years
5. Google Rule #1
EVERYBODY NEEDS
GOOGLE JUICE
“It isn’t what you say about yourself. It’s
what Google says about you.”
Chris Anderson, Author,
The Long Tail
6. WHAT’S GOOGLE JUICE?
• The magic elixir that
makes Google value you
more because the world
values you more
• If your website can’t be
found, you might as well
not exist
7. DO I HAVE GOOGLE JUICE?
Log-in to Google and search for:
• Your Community Name + “Economic Development”
• Your Community Name + “Business,” “Business
Expansion,” “Business Relocation,” “Demographics,”
“Foreign Direct Investment,” “Incentives,” “Maps,”
“Office Space,” “Site Selection,” “Workforce”
• Your Organization Name (including variations and
misspellings)
8. RATING YOUR “GJQ”
(Google Juice Quotient)
NO JUICE = No Sign Of Your Website On The
First Page Of Search Results
GOOGLEY = Website Consistently In The First
Page of Search Results
GOOGLIER = In Top Five Results
GOOGLIEST = We’re #1
9. HOW DO I GET MORE GOOGLE JUICE?
Four Rules
1. Get Others To Link To Your Website…Google
will notice their links and give you more juice.
2. Keyword Content…Identify keywords prospects
use to search for you and prominently display.
3. Avoid Fancy Technology That’s Makes Your Site
“Dance And Sing”…Google won’t recognize this
and it will annoy prospects.
4. Give Every Page A Logical, Permanent Address
10. Google Rule #2
MIDDLEMEN ARE DOOMED
“For all middlemen the clock is ticking and
the question of value is looming.”
Jeff Jarvis, Author,
What Would Google Do?
11. Do you get value for what you pay
these people? Are they worth it? (page 74)
• Car salesmen
• Insurance brokers
• Head hunters
• Advertising agencies
• Travel agents
• Real estate agents
12. According to Jeff Jarvis:
• Real estate agents are more distrusted than
tabloid writers
• “Eliminate advertising. Or at least fire your ad
agency.”
• “…travel agents (oh, sorry, they’re already
nearly extinct.”
17. Google Rule #3
DO WHAT YOU DO BEST AND
LINK TO THE REST
“…the link forces specialization.”
Jeff Jarvis, Author,
What Would Google Do?
18. From general to specialized
• Linking is changing the structure – moving
generalization in media to specialization
• Specialization creates:
– Stronger USP’s
– Mass of “niches”
– Opportunities for collaboration
28. How To
• Give a talk at an industry conference
explaining something that has value to the
attendees; develop relationships with them.
• Make sure your websites are linked from/to
the right partners.
• Grow your social network.
• Join online industry and economic
development networks.
• Grow where the networks are largest.
• Be where the networks are specialized.
32. How To
• Hire more people.
• Fly more places.
• Buy more ads.
• Distribute your online presence.
• Widgitize your organization.
• Be where your customers are.
• Create EDO profiles/pages on social
media networks. Add value on them to
customers seek you out.
33. Being Distributed
• Create value within the networks you occupy.
Make sure you’re are a node in the network
that each time it’s touched the other nodes
get value.
• Be where your customers are.
• If you are small be a part of something big: a
network (page 56)
• Create something so great that others
distribute it.
34. Build a Digital Ambassador Program
• Identify savvy executives
in your community with
social media followings
• Provide with frequent
updates that they can
tweet, blog and share to
their networks
35.
36. Google Rule #6
ANSWERS ARE
INSTANTANEOUS
“Fast is better than slow.”
Ten Things Google Has
Found To Be True
37. “Comprehensive List of Major
Private Sector Employers
with Headcount”
ED Organization
Website
Easy to
Find
Difficult to
Find
Not
Found
Airdrie Economic Development
Athens County Economic
Development Partnership
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
Dennis Donovan
WDG Consulting
38. “A Map That Shows
Your Location in the Context
of Surrounding States.”
ED Organization
Website
Easy to
Find
Difficult to
Find
Not
Found
Airdrie Economic Development
Athens County Economic
Development Partnership
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
Kathy Mussio
Atlas Insight LLC
39. “List of Four-Year and
Two-Year Colleges with
Enrollment Stats”
ED Organization
Website
Easy to
Find
Difficult to
Find
Not
Found
Airdrie Economic Development
Athens County Economic
Development Partnership
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
Joe Lacy
Biggins, Lacy & Shapiro
40. “Contact information (direct
telephone line and email) for
senior economic developers”
ED Organization Website Easy to
Find
Difficult
to Find
Not
Found
Airdrie Economic Development
Athens County Economic
Development Partnership
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
Jason Hickey
Hickey & Associates, LLC
41. “A Concise List of Economic
Development Incentives”
ED Organization Website Easy to
Find
Difficult
to Find
Not
Found
Airdrie Economic Development
Athens County Economic
Development Partnership
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
All Consultants
Surveyed
42. Google Rule #7
YOUR CUSTOMERS ARE
YOUR AD AGENCY
“In the 20th century, we did monologue
marketing. In the 21st century, we’ve
moved to dialogue. Customers…will not
tolerate not being heard”
Source: John Hayes,
CMO, American Express
44. Your Customers are varied – use
them to develop and tell the story
• Real estate devleopers/brokers = inventory
experts
• Local bloggers = local insight and color
• Local CEO’s = your sales team
• Site Selectors = the translators of your
message
48. Summing It Up
1. Everybody Needs
Google Juice
2. Middlemen Are
Doomed
3. Do What You Do
Best and Link to the
Rest
4. Be A Platform &
Listen
5. Join a Network &
Think Distributed
6. Answers are
Instantaneous
7. Your Customers Are
Your Ad Agency
8. Make Mistakes
Well
49. • For a copy of this presentation, visit
Slideshare.net/?
• Presenter emails:
• Andy Levine: andy.levine@aboutdci.com / twitter:
@AboutDCI
• Anatalio Ubalde: ubalde@gisplanning.com / twitter:
@ZoomProspector
• Jennifer Wakefield:
jennifer.wakefield@orlandoedc.com
• Ben Wright: benw@atlas-advertising.com / twitter:
@atlasad
• Charles FitzGibbon: cfitzgibbon@jnlcom.com
Thank You!!!
Editor's Notes
In the book…the link…
IMPACT on news…
can link to history instead of repeat it
is it necessary for each paper to have its own golf writer?
how is the story unique???
Changes the structure.
Generalization Specialization
Determine your specialty; your USP
Mass of niches.
Opportunities for collaboration.
Mapping
We had the website company we work with do a Google “Mash-up” for us…
For Real Estate searches…
We utilize one of the many vendors…in this case, “Total Commercial”
Bad Lady Gaga. Pick up the phone.
In the book…
A platform enables. Helps others build value.
Helps users create their own networks, products, communities, _____.
EX: Google maps and the mashup we mentioned.
Some examples of platforms can be seen here.
Digg…aggregation of news stories. OR your Facebook/LinkedIn/Twitter stream…
Wikipedia…while still not allowed as an “official” source for scholarly research, pretty accurate.
Based on the idea of the collective wisdom of crowds.
CAVEAT – sometimes people are just wrong.
Orlando Tip: NEVER followed the crowd at theme parks. Most people incorrectly believe they have to wait in line and don’t notice the empty area is actually the other line…
Facebook platform is open for applications…
Which unfortunately can lead to things like FARMVILLE.
Flickr
Orlando Rocks microsite
Google alerts
Tweetdeck
HootSuite
PR tools
Mapping
We had the website company we work with do a Google “Mash-up” for us…
For Real Estate searches…
We utilize one of the many vendors…in this case, “Total Commercial”
The power of “SHARE”
Mapping
We had the website company we work with do a Google “Mash-up” for us…
For Real Estate searches…
We utilize one of the many vendors…in this case, “Total Commercial”