Constant pressure on businesses to innovate and grow has made digital transformation a top priority. While there is disagreement around its definition, digital transformation is the integration of digital technology across all business areas, fundamentally changing how value is delivered to customers. It aims to transform transactions into ongoing conversations by reimagining how businesses can generate ongoing value through smart applications. A digital transformation journey uses technology as a means to an end, providing solutions customers value without focusing on the underlying technologies.

1. DIGITAL
TRANSFORMATION
--
A MEANS TO AN
END
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2. Constant pressure on
businesses to innovate
and grow in an
environment that is both,
dynamic and competitive
has made digital
transformation a top
priority for businesses
across industries.
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3. But there is also
disagreement in defining
what digital
transformation really is.
It is much more than
implementing discrete
technologies.
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4. Digital transformation is
the integration of digital
technology into all areas
of business, fundamentally
changing how a business
delivers value to its
customers.
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5. Le Monturé Strategy
It is about
transforming the
‘transactions’ with
the customers into
‘conversations’

6. As businesses move from
paper to spreadsheets to
smart applications, there is
a need to reimagine how
can businesses generate
value for their customers
on an ongoing basis.
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7. Customers are looking at
solutions and they really
don’t care much about the
technology at play.
A digital transformation
journey is a means to an
end.
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8. What are your thoughts
and experiences of a
digital transformation
journey?
Share in the comments.
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