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Jd Presentation Social Media Building Brand Loyalty

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A presentation by Ceri James at the 2nd Annual Social Media conference on \'Building Trust & Loyalty for your brand through social media\'. The event was attended by a number of key note industry specialists.

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Jd Presentation Social Media Building Brand Loyalty

  1. 1. Ceri James : Sales and Marketing Director (JD Internet Consulting)
  2. 2.
  3. 3. brand ( brānd) Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  4. 4. Some Well Known Brands
  5. 5. Traditional Forms of Branding
  6. 6.
  7. 7. The Evolution of the Internet ...limitless opportunities Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  8. 8. “ Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). ” Enter Social Media… ~ Wikipedia Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  9. 9.
  10. 10. Online Brand & Reputation Management ...If you’re not managing your online reputation, then someone else is
  11. 11.
  12. 12. 9 984 Visits to Hello Peter PER DAY!
  13. 13. Endorsements, Recommendations and Testimonials
  14. 14.
  15. 15. What about Brandjacking? Definition: High-jacking your company’s brand Don’t believe it’s possible? Think again...
  16. 16. Types of Brandjacking 2 . Reputation (Reputational manipulation)
  17. 17. Types of Brandjacking? 1. Brand (Company logo manipulation) Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  18. 18. Brandjacking Video #1 Good or Bad? – You be the judge…
  19. 19. Bogus Listings on Social Media Sites? ...Would the real JZ please stand up? Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  20. 20. ...The real JZ?
  21. 21. Viva la Vida...or Viva las Vegas?
  22. 22. Chucky?
  23. 23. Chuck Norris ne porte pas de...WHO?
  24. 24. Brandjacking Video #2 Good or Bad? – You be the judge… Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  25. 25. If this was YOUR brand, what would YOU do? Ignore it and hope it goes away… OR TAKE ACTION ??? Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  26. 26. So where to from here? Forewarned is forearmed
  27. 27. Take Action!!!
  28. 28. Examples of Social Media Campaigns … Develop a social media purpose & strategy, before going ahead Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  29. 29. Guidelines for Managing your Social Media Corporate Identity: … Selecting the right social media platform to get the job done
  30. 30. 4 easy examples
  31. 31. Monitor what others are saying about you Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  32. 32. Using Google Alerts
  33. 33. How your alerts arrive in your Inbox
  34. 34. Guidelines for Managing your Social Media Corporate Identity Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  35. 35. Doing it right ...Enhance your reputation and harvest loyal followers Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  36. 36. Real Simple Syndication (RSS) Feeds Advantages for Publishers: Advantages for Subscribers: Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  37. 37. Building Trust and Loyalty ...Listening to your customers Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  38. 38. The Place of Social Media in the Customer Engagement and Buying Cycle
  39. 39. Using Social Media to build brand awareness
  40. 40. Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  41. 41. Brand Fans ...1.7 Million fans & counting Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  42. 42. Using Social Media to build brand awareness Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  43. 43. Newton’s 3 rd law Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  44. 44. Unethical Social Media Practices … (Anti-social social media behaviour) <ul><li>Tip : Keep up to date with all new Social Media platforms as they launch: Make sure you register your company there first before the brandjackers arrive. </li></ul>Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  45. 45. Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  46. 46. Building credibility through social media
  47. 47. Police your brand or share it? Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  48. 48. Fan or the real deal? Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  49. 49. Does it really matter? ...when the power of the crowd speaks louder than your brand Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  50. 50. Scrabble vs. Scrabulous Mattel Hasbro word game Jayant & Rajat Agawalla 2 Million users 10 Million page views
  51. 51. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  52. 52. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  53. 53. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  54. 54. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  55. 55. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  56. 56. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  57. 57. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  58. 58. Summary Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  59. 59. Can a business control it’s brand? …or should you throw caution to the wind and share it? Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za
  60. 60. who really controls your brand? So,
  61. 61. Ceri James Sales and Marketing Director JD Internet Consulting & Discover SEO Mobile: 082-963-2703 Tel: 011-807-2358 [email_address] www.linkedin.com/in/cerijames www.jdconsulting.co.za www.discoverseo.co.za Ceri James Sales and Marketing Director JD Internet Consulting & Discover SEO Mobile: 082-963-2703 Tel: 011-807-2358 [email_address] www.linkedin.com/in/cerijames www.jdconsulting.co.za www.discoverseo.co.za

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