SlideShare a Scribd company logo
Celador
Ownership 
Celador is an independant entertainment 
production company formed in 1983. 
Shareholders Jasper Carrott and Paul Smith 
were bought out by Complete Communications 
and the company was expanded to incorporate 
radio, film and theatre. As Celador were about to 
be sold to Dutch group 2waytraffic, they bought 
themselves out and became Celador 
Productions. They are now again an independant 
company.
Operating Model 
Because of the company’s small size, Celador creates new 
project one by one meaning they can hire directors and 
actors as they are needed rather than keep them on for the 
entire project. When funding a lot of their productions, they 
use profits from past projects and get the rest of the money 
from co-producers. When the company was a lot younger 
and less successful they would have needed bank loans or 
receive funding from the BFI. They often work with Pathe 
productions.
The Descent 
Whilst it was mostly funded by Celador, 
Northmen were heavily involved with the 
production. Northmen would have hired all the 
directors, actors, editors etc on freelance. It 
was partially funded by Celador from profits off 
previous products, the rest of the funding came 
from selling the distribution rights to Pathe in 
advance to fund the film.
Products 
Celador Productions has a number of different divisions 
including film, radio, entertainment and theatre. Celador 
film are most famous for Slumdog Millionaire, The Descent, 
Dirty Pretty Things and Separate Lies. Their entertainment 
branch is made Who Wants To Be A Millionaire and the 
radio branch own The Breeze Network, Jack FM and Fire 
Radio. They have also recently set up a record label and a 
theatre company.
Market Position and Competitors 
Some of Celador’s competitors include DNA Films, Film4 
Productions and Sony Pictures 
The Last King of Scotland (DNA Films) Budget: 
$6,000,000. Gross: $17,606,684. Almost trebled budget. 
127 hours (Film4 Productions) Budget: $18,000,000 Gross: 
$18,335,230. Small profit.
The Amazing Spiderman (Sony Pictures) Budget: $230,000,000 Gross: 
262,030,663. Couple million profit. 
The Descent (Celador Film) Budget: $3,500,000 Gross: $57,024,456. Over 15 
times profit. 
The British film industry is often greatly dwarfed in box office returns by hollywood. British film doesn’t 
get the funding or promotion to compete with films like the Amazing Spider-man (Budget 
$230,000,000, Gross $262,000,000) from Sony. Sony have the idea of spending more money to make 
more money knowing they have worldwide appeal, and Celador cannot compete with their smaller 
budget. The Descent is one of Celadors highest grossing films, (Budget $3,500,000, Gross 
$57,000,000) but it hasn’t anywhere near as much as Amazing Spider-man. However, descent has 
done better than films from other British competitors like the Last King of Scotland from DNA films 
(Budget $6,000,000, Gross $17,000,000) and 127 hours from Film4 Productions (Budget $18,000,000, 
Gross $18,300,000).

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Unit1 ao1 - cadeemgordon

  • 2. Ownership Celador is an independant entertainment production company formed in 1983. Shareholders Jasper Carrott and Paul Smith were bought out by Complete Communications and the company was expanded to incorporate radio, film and theatre. As Celador were about to be sold to Dutch group 2waytraffic, they bought themselves out and became Celador Productions. They are now again an independant company.
  • 3. Operating Model Because of the company’s small size, Celador creates new project one by one meaning they can hire directors and actors as they are needed rather than keep them on for the entire project. When funding a lot of their productions, they use profits from past projects and get the rest of the money from co-producers. When the company was a lot younger and less successful they would have needed bank loans or receive funding from the BFI. They often work with Pathe productions.
  • 4. The Descent Whilst it was mostly funded by Celador, Northmen were heavily involved with the production. Northmen would have hired all the directors, actors, editors etc on freelance. It was partially funded by Celador from profits off previous products, the rest of the funding came from selling the distribution rights to Pathe in advance to fund the film.
  • 5. Products Celador Productions has a number of different divisions including film, radio, entertainment and theatre. Celador film are most famous for Slumdog Millionaire, The Descent, Dirty Pretty Things and Separate Lies. Their entertainment branch is made Who Wants To Be A Millionaire and the radio branch own The Breeze Network, Jack FM and Fire Radio. They have also recently set up a record label and a theatre company.
  • 6. Market Position and Competitors Some of Celador’s competitors include DNA Films, Film4 Productions and Sony Pictures The Last King of Scotland (DNA Films) Budget: $6,000,000. Gross: $17,606,684. Almost trebled budget. 127 hours (Film4 Productions) Budget: $18,000,000 Gross: $18,335,230. Small profit.
  • 7. The Amazing Spiderman (Sony Pictures) Budget: $230,000,000 Gross: 262,030,663. Couple million profit. The Descent (Celador Film) Budget: $3,500,000 Gross: $57,024,456. Over 15 times profit. The British film industry is often greatly dwarfed in box office returns by hollywood. British film doesn’t get the funding or promotion to compete with films like the Amazing Spider-man (Budget $230,000,000, Gross $262,000,000) from Sony. Sony have the idea of spending more money to make more money knowing they have worldwide appeal, and Celador cannot compete with their smaller budget. The Descent is one of Celadors highest grossing films, (Budget $3,500,000, Gross $57,000,000) but it hasn’t anywhere near as much as Amazing Spider-man. However, descent has done better than films from other British competitors like the Last King of Scotland from DNA films (Budget $6,000,000, Gross $17,000,000) and 127 hours from Film4 Productions (Budget $18,000,000, Gross $18,300,000).