Celador is a British production company that was founded by Paul Smith and acquired by Complete Communication and later 2waymedia. It owns the TV show "Who Wants To Be A Millionaire" and has had success funding productions through licensing deals and legal settlements. Film 4 co-finances up to half of productions and is required to fund seven films per year as part of its BBC license. Celador has partnered with Film 4 and sold rights to productions to obtain funding. While its crews are freelance to control costs, Celador's ownership of intellectual property has allowed it to fund future productions.

1. HP TECH UNIT 1 – Media
Institutions
By Ethan

2. Ownership
Celador was founded by Paul Smith and acquired a management team that
shares ownership of the production company. In this case its Danielle lux
who's the managing director, Heather Hampson the director of productions
and Murray Boland the head of factual. They were brought out by complete
communication and then they were sold to 2waymedia.
In 2004 Celador commenced a legal action against Disney for unpaid profits
form Disney's licensing of the program in the US. In 2010 Celador was
awarded $269 million in damages which helped them fund most of there
product.

3. Operating Model
Film 4 co-finances various productions, meaning they can fund up to half of the main
total of a production.
As part of the BBC TV license they are required to co-fund or fund seven films a year.
The BFI are a funding organisation that co-funds films.
To get the other half of the funding for their production will have to go to private or
corporate investors.
Due to Celador owning the TV show ‘Who Wants To Be A Millionaire’ and Film 4
having rights to the book that was the base of Slum dog Millionaire, they decided to
help each other by splitting the funding of the production.
To be able to fund The Descent, Celador sold rights to Pathe films and then used that
money and added it to the funding of the Descent. However they kept the cinema UK
rights.
All the crew on the production of the decent were all freelance, meaning that it was
cheaper for celador allowing them to keep some fund for future productions.

4. Products
Television
You Are What You Eat
The Detectives
Its Been A Bad Week
Films
Centurion
Dirty Pretty Things
Separate Lies
Radio
The Breeze Network
Sam FM Stations
Anglian Radio Network

5. Market Position & Competition
DNA Films have been one of the most successful production companies in the UK. In the recently
released Trainspotting 2, DNA Films spent $18 million and got $41.6 million in its box office.
Film4 Productions – Is still a leading player in the UK film production market, involved in the
productions of up to 12 films a year. Celador films is one of the main competitors for this company,
however they sometimes partner up in some production. Film4 spent a total of $1.5 million on
Trainspotting and got a box office of 48 million.
Sony Pictures Entertainment – in this case Sony Pictures is above Celador in market position consider
the variety of production they own and produce. And finally for Sony entertainment, they spent a total
budget on 200 million and got a box office of 783.8 million back.
To compare Sony made the most from its movie releases. The reason for this is because they are a larger
and well known company. This means they will have more income to spend on there movies and
effects. Making them better for there audiences.