Celador is a small, independent UK film production company formed in 1983. It is best known for producing the game show "Who Wants to Be a Millionaire" and co-producing the award-winning film "Slumdog Millionaire." Celador operates with a small staff and funds its film productions through various means such as initial capitalization, project capitalization, co-funding partnerships, distribution fees, and licensing deals with larger production companies. Some of Celador's other notable films include "The Descent," "Centurion," and "Dirty Pretty Things," as well as several TV shows. While small compared to major Hollywood studios, Celador has found success in the UK market through its productions.

1. Celador Films
By Thomas Phillips
Thomas Phillips

2. Ownership
• Celador was formed in 1983 and has produced a number of shows and
films. Most known for the show Who Want to Be a Millionaire and co-
producing Slumdog Millionaire.
• Celador is part of a larger company Global Light Entertainment Company.
They did this around the same time they sold Who Want To Be A
Millionaire to the Dutch group 2waytraffic.
• In 2004 Celador took legal action towards Disney from what they was
unpaid profits from Disney’s screening of a program in the US.
• They have produced 11 TV shows, 6 film (in production of the 7th), 1
musical and 15 radio stations around the UK.
Thomas Phillips

3. Operating Model
Small independent production company in the UK, they have many ways of being funded to make the
money for their films. Some of these ways are:
• Initial Capitalisation
This is where companies get a set amount of money to fund their film production. They get this money
from, bank loans, personal finance and credit cards for film makers. They could also get funding from
film finding body like, Screen West Midlands, Lottery and many more.
• Project Capitalisation
Instead of being set up with a production fund, companies may attract finance from those same sources
for certain projects. Companies may also reinvest money from previous projects if there are any funds
left to spend.
• Co-funding and partners
Companies will work with other companies to co-fund a project, many small independent UK
companies do this to get a films in production when they can’t fund it by themselves.
• Distribution fees
Companies may sell their films to distributors before they have even finished the film, the distributor is
then guaranteed a final product, some companies like Film4 Production and BBC films will use matching
funding, this acts like the distributors paying up front, then retaining the distribution rights to the
product.
• Licensing
Small companies will do deals with big production companies, in return for a small some of money the
small companies will give the big companies first refusal to develop or distribute their projects.
Thomas Phillips

4. Products
The production company have developed and own many Films, TV shows and
Radio stations.
Films:
• Centurion
• The Scouting Book for Boys
• The Descent
• Slumdog Millionaire
• Separate Lies
• The Decent
• Dirty Pretty Things
TV Shows
All About Me BBC
•The Detectives BBC
•Many Jasper Carrott stand up shows, such as Canned
Carrott
•You Are What You Eat Channel 4
•It's Been a Bad Week BBC Radio 2 topical comedy
starring Steve Punt, Hugh Dennis, Sue Perkins, Mitch
Benn & Toby Longworth
•The Hypnotic World of Paul McKenna
National Lottery Winning Lines
Richard Digance's Greatest Bits
Commercial Breakdown
Talking Telephone Numbers
Winning Lines
The Breeze Network
The Breeze (South Hampshire)
The Breeze (Bristol)
The Breeze (Bath)
The Breeze (Sedgemoor & West
Somerset)
The Breeze (Yeovil & South
Somerset)
The Breeze (Frome & West
Wiltshire)
The Breeze (Andover)
The Breeze (Newbury)
The Breeze (North Dorset)
Jack FM Stations
106 Jack FM (South Coast)
106 Jack FM (Bristol)
107 Jack FM (Swindon)
Thomas Phillips

5. Market Position
The marketing is all about advertising the film, getting it out there, then it
leads to a good first few week in sales. This helps to overcome the other rival
TV and Film companies, good sales means more popularity, so more people
will watch what this company makes in time to come.
Thomas Phillips

6. Competitors
Celador films production is successful even though it has only made 7 films in a 10 year period.
It’s competitors are:
DNA Films- A British production company founded by Duncan Kenworthy and Andrew Macdonald
Film4 Productions- A British film production company owned by Cannel Four Television
Corporation.
Sony pictures entertainment- A television and film production company owned by the Japanese.
Celador are very big in the UK, which is a big achievement, however compared to some of the big
Hollywood film companies they are nothing. They don’t have the millions of pounds like
Hollywood, so this is why when a big film is going to be produced, they would rather go to a
company which can fund a lot more for their film than having a quarter of what they would
possibly need to make the next big film. But Celador can fund some what a decent amount of
money to the a big film, for example Slumdog Millionaire a film which won lots of awards and
was the must watch film of they year in 2009.
Thomas Phillips