Celador originally produced television shows but gained success from Who Wants To Be A Millionaire. This allowed Celador to become self-sufficient and expand into film production and international markets. One of their most profitable films was Slumdog Millionaire, which they funded themselves and shot with a UK and Indian crew. While The Descent was also profitable for Celador, other films from that time period like Nanny McPhee and X-Men films had higher budgets but also higher profits.

1. Celador

2. Ownership
Originally, Celador was taken over by Complete Communications
and as a result bought out shareholders Paul Smith and Jasper
Carrot. Complete Communications then expanded the
companies radio, film and international business.
Celador Production then completed a buy out of the company.
In 2006, Who Wants To Be a Millionaire’s rights and programme
Library were offered for sale by Celador .
Celador took legal action against Disney for unpaid profits from
Disney’s of the show in the US, Celador won $177 million in
damages.

3. Operating Model
Celador began with a project fund but with the success
of Who wants to be a millionaire they were then
allowed them to become self sufficient and no longer
needing funding from others.
They could then work across continents because of the
success, leading to slum dog Millionaire, which Celador
funded themselves. This was shot by UK and Bollywood
crew.
Celador private investment and project capitalization
Distribution fees- sell the movie so it can go aboard

4. Products
The company initially started with Tv Shows as this is
what the BBC gave them money for. They then went on
to make films with the fortune made by Who Wants To
Be A Millionaire, other tv shows are Dectectives. Some
of the movies include Dirty Pretty Things, The Descent
and Slumdog Millionaire.
It also has multiple radio stations like The Breeze
Network and Sam FM Radio.
Celador also expanded their company into producing
theatrical entertainment with a musical adpation of
Slumdog Millionaire.

5. Market Position
One of Celador’s most successful films are the Descent.
This was released in 2006 with a budget of £3.5 million
and a box office of £36 million, bringing in a profit of
£32.5 million Also released in 2006 is 20th Century Fox’s
X-men Last Stand this had a budget of £135.91 million
and the box office £297.3 million making a profit of
161.39 million.
The descent has a smaller budget compared to X-Men
and as a result X-Men bought in more money.

6. Another movie released around the same time
as The Descent is Nanny Mcphee by Working
Title Films. This had a budget of £16 millions
pounds and box office amount of £79 million.
Leading to a profit of £63 million this means it
had a higher profit than the Descent bringing in
£30.5 million more.