Celador is a UK entertainment company founded in 1981 by Paul Smith and Jasper Carrot. It was originally created to produce the TV show "The Detectives" but later expanded into film production. Celador uses a small budget model, funding films through co-productions with other companies and selling distribution rights. Notable Celador films include Dirty Pretty Things, The Descent, and Slumdog Millionaire. In addition to film, Celador operates UK radio stations and occasional TV shows. Main competitors are Vertigo Films and DNA Films, which also use a low-budget, co-production model. Financial data shows that Celador films like The Descent achieved high profits relative to their small budgets.

1. CELADOR
JOSHUA COOPER-COLLINS

2. OWNERSHIP
Set up by Paul Smith and Jasper Carrot in 1981 just to create
the show “The Detectives” and rapidly expanded towards the
UK film industry.
Originally taken over by Complete Communications who later
attempted to sell the rights to both Celador and “Who Wants
to be a Millionaire” to the Dutch Company 2waytraffic,
however this fell through when Celador Products
Management bought out the company, making it self
sustained.
Paul Smith is now the Ceo of Celador Entertainment Limited
which is an umbrella company for Celador Films, Celador
International Licensing, Celador Radio, Celador Theatrical
and LUSAM

3. OPERATING MODEL
The company makes its movies one film at a time, operating on
a small, sometimes very limited budget, they will often co-op
with other smaller companies that will help fund the project,
they will also seek out bigger companies to provide funding.
Another method of obtaining funding is to sell distribution rights
and use the money to help pay for the movie to be created.
Profits from previous productions can be put back into the
company to be used in the budget for new movies.
Companies can also approach funding bodies such as the BFI
who can supply a chunk of the required budget, if the movie
makes profit then the investment will be taken from that.
Small companies such as this tend to put as little money as
possible into a movie, for example “The Descent” had a budget
of only $3.5 million, as oppose to Disney’s “Pirates of the
Caribbean: On Stranger Tides” which had a budget of $378.5
million

4. PRODUCTS
Celador have a diverse range of products, the company is
not limited to one genre of film. They can go from dark horror
movies to UK local radio.
Movies:
Dirty Pretty Things (2002)
Separate Lies (2005)
The Descent (2006)
Slumdog Millionaire (2009)
The Descent 2 (2009)
The Scouting Book for
Boys (2010)
TV:
All About Me (BBC)
The Detectives (BBC)
You Are What You Eat
(Channel 4)
The Hypnotic World of
Paul McKenna
Who wants to be a
millionaire (ITV)
Radio:
The Breeze
Sam FM
Fire Radio
Palm 105.5

5. MARKET POSITION
AND COMPETITORS
They are a small independent UK entertainment company
that make movies one at a time as well as running radio
stations and occasional TV shows.
The main competitors of Celador are Vertigo and DNA Films,
they all go about making movies the same way, by gaining
funding from other larger companies as well as joining
together to make movies.
I would say that Celador is ranked pretty high in terms of
small film companies, its movies get very high reviews and
rating as well as their ability to produce high profit on low
budgets

6. MARKET POSITION
AND COMPETITORS
Celador:
The Descent (2006)
Budget:$3.5 million
Box Office:$57,051,053
DNA Films:
The Last King of
Scotland (2006)
Budget:$6 million
Box Office:$48,363,516
Vertigo Films:
WΔZ (2007)
Budget:£5 million
Box Office:£5,000,000
(estimated)
The information above shows a comparison between Celador and two of its
main competitors, you can clearly see that at out of the 3 movies “The
descent” came out on top by spending the least amount of money and
making the largest amount in the Box Office