The document introduces Search Engine Optimization (SEO), defining it as the process of improving website visibility on search engines to attract customers. It covers key components of SEO, including content, backlinks, and technical SEO, while emphasizing the importance of producing high-quality content for effective backlink acquisition. Additionally, it lists recommended SEO tools and resources for further learning.

1. Introduction
To
SEO
By

2. Today’s Session
01
WHAT IS SEO? CONTENT BACKLINKS: DIGITAL PR
TECHNICAL SEO SEO TOOLS READING MATERIALS
02 03
04 05 06

3. 01
What is
SEO?

4. Search Engine Optimisation
Process of improving your site to increase its visibility
when people search for products or services related to
your business in Google, and other search engines.
What Is SEO?

5. *Search Engine Results Page
Google SERP*

6. How SEO Works?

7. The better visibility your pages have in
search results, the more likely you are to
garner attention and attract prospective
and existing customers to your business.
Why is SEO Important?
SOURCE: Advertising + Marketing What Channels Are Marketers
Investing In Most During COVID-19? 9 Apr 2020

9. Content
02
Content is King!

10. Keywords

11. Types of Content

12. Content Examples

13. Content Examples

14. Content Examples

15. Bad Content Example
Keyword stuffing!

16. 03
Backlinks:
Digital PR

17. What are Backlinks?
Backlinks are links from one website to a page on another website.

18. Backlink Examples

19. Are Backlinks Important?

20. How To Get Backlinks?
1. Produce high quality content that many bloggers or companies within your
industry refer to your content within their own content.
2. Engage with PR agencies
3. Blogger outreach
4. Feeling risky? Buy them from external vendors (do so at your own risk!). If caught
by Google - you will face Google Manual Action Penalty - gg

21. Technical
SEO
04

22. What is Technical SEO
Technical SEO refers to website and server optimizations that help
search engine spiders crawl and index your site more effectively

23. Work With Developers

24. If Not Done Properly

25. 05
SEO Tools

26. Recommended SEO Tools

27. Recommended SEO Tools

28. Recommended SEO Tools

29. Must Have Tools

30. SEO
Resources
06

31. For latest news, SEO tips and guides, you may
refer to the list below.
● Ahrefs Blog
● Search Engine Land
● Search Engine Journal
● Backlinko
● SEMrush Blog
● Hubspot Blog
● Google Central Office Hours (Event)
● Google Search Central
SEO Resources

32. THANK YOU
By
https://www.linkedin.com/in/kevinjonaschong/