SlideShare a Scribd company logo
Unveiling the Power of
Search Engine Optimisation
Introduction
In the vast area of internet, where lots of websites search for attention, the
role of search engine optimisation has emerged as a beacon guiding business
towards success and relevance. This ppt sheds light on the details of seo, its
key components, strategies to help business to increase its ranking in search
engine page.
Importance of SEO
Search engine optimisation consist of different aspects
aimed at increasing a websites visibility on search engine
result pages. It consists of various elements on a website to
align with search algorithm thereby improving the ranks
for user generated queries.
Key components of SEO
1. Keyword research : identifying terms and phrases which users are
likely to search on search engine pages and then using those words
on your webpage.
2. On page optimisation : It involves developing websites for
individual webpages to make them more search engine friendly.
3. Quality Content Creation : High quality, relevant and engaging
content will attract users and also help engines to crawl the
webpage.
4. Backlink : Creating a network of quality like from well known
websites as an advertisement of site credibility and relevance.
5. Technical SEO : It focuses on backend forming of a website,
ensuring that it is crawlable and indexable by search engines.
6. User Experience : Good user experience is prioritised by
search engines. Factors such as mobile engine, speed loading and
intuitive navigation contribute to a websites overall seo
performance.
Strategies for success of SEO
1. Content is the key : It is important to develop high quality,
relevant content that clear user queries.
2. Mobile optimisation : With the increasing use of mobile
devices optimising mobile friendly websites are important .
3. Local SEO : For business with physical presence creating and
optimising Google My Business profile, gaining positive review
and ensuring relevant information is important.
4. Regular monitoring : Seo is an ongoing process. Monitoring
regularly, making track changes and adapting new strategies in a key to
successful seo.
5. Analytics and Data Insights : Tools like Google Analytics provide
insights into user behaviour, popular keywords and website
performances. These help in decision making for a successful seo.
6. Off page activity : It refers to activity performed outside the
webpages to increase the ranking on search engine pages.
Following are some of the off page activity :
a. Backlinks : It refers to getting other website link to pages of
your own website.
b. Reviews : It helps users and crawlers to trust your businesses.
c. Events : It can engage your audience and create a buzz around
your business. These help in creating link for your landing
pages.
Conclusion
In this era of digital marketing, seo plays and important
and absolute necessary tool for creating meaningful online
presence. It is important to understand and implement
these core components of seo so that business can
establish themselves as relevant, authoritative and
increase the ranking on search engine result pages.
Contact us
Location : shop No. 4, Kumar Millenium Beside, Rajashri Shahu Bank, Kothrud,
Pune, Maharastra 411038.
Visit us : https://digitaldnyan.com/
Email : info@digitaldnyan.com
Call us : 9284693861
Thank you

More Related Content

Similar to Unveiling the power of search engine optimisation

best SEO Training in course Chandigarh..
best SEO Training in course Chandigarh..best SEO Training in course Chandigarh..
best SEO Training in course Chandigarh..
ashish09714
 
SEO.pdf
SEO.pdfSEO.pdf
SEO.pdf
Vograce
 
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
Khanduker Siddique
 
Best digital marketing courses in pune - school of internet marketing
Best digital marketing courses in pune - school of internet marketing Best digital marketing courses in pune - school of internet marketing
Best digital marketing courses in pune - school of internet marketing
shwetabade
 
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdfSEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
GeraldNsofor
 
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita..."Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
infomamunur77
 
Search Engine Optimization.pdf
Search Engine Optimization.pdfSearch Engine Optimization.pdf
Search Engine Optimization.pdf
asnallrounder
 
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdfmaximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
WEBMAVE
 
SEO training and service in dahranwala
SEO training and service in dahranwalaSEO training and service in dahranwala
SEO training and service in dahranwala
UsmanShykh2
 
SEO Basics
SEO BasicsSEO Basics
SEO Basics
A1 SEO Vancouver
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdf
TanveerAhmad660333
 
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
Neel Chopra
 
What is SEO? How search engine works and types of SEO
What is SEO? How search engine works and types of SEOWhat is SEO? How search engine works and types of SEO
What is SEO? How search engine works and types of SEO
pawankumar882981
 
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Faith eCommerce Services
 
SEO Content.pdf
SEO Content.pdfSEO Content.pdf
SEO Content.pdf
ShaikAmjad13
 
What is SEO and how does it work.pdf
What is SEO and how does it work.pdfWhat is SEO and how does it work.pdf
What is SEO and how does it work.pdf
Richard Wells
 
SEO Trends to look out for in 2023
SEO Trends to look out for in 2023SEO Trends to look out for in 2023
SEO Trends to look out for in 2023
northrosetechnologies.com/
 
SEO
SEOSEO
Search Engine Optimization.pdf
Search Engine Optimization.pdfSearch Engine Optimization.pdf
Search Engine Optimization.pdf
Rafiha Rahi
 
Off-Page SEO.pptx
Off-Page SEO.pptxOff-Page SEO.pptx
Off-Page SEO.pptx
educareutpal
 

Similar to Unveiling the power of search engine optimisation (20)

best SEO Training in course Chandigarh..
best SEO Training in course Chandigarh..best SEO Training in course Chandigarh..
best SEO Training in course Chandigarh..
 
SEO.pdf
SEO.pdfSEO.pdf
SEO.pdf
 
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...
 
Best digital marketing courses in pune - school of internet marketing
Best digital marketing courses in pune - school of internet marketing Best digital marketing courses in pune - school of internet marketing
Best digital marketing courses in pune - school of internet marketing
 
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdfSEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
 
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita..."Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
"Digital Marketing Bloge: the Power of Online Strategies with the Best Digita...
 
Search Engine Optimization.pdf
Search Engine Optimization.pdfSearch Engine Optimization.pdf
Search Engine Optimization.pdf
 
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdfmaximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
maximizing-website-visibility-unleashing-the-power-of-rich-snippets.pdf.pdf
 
SEO training and service in dahranwala
SEO training and service in dahranwalaSEO training and service in dahranwala
SEO training and service in dahranwala
 
SEO Basics
SEO BasicsSEO Basics
SEO Basics
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdf
 
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
Search Engine Optimization Audit Through Usage of Moz.com and other Key SEO T...
 
What is SEO? How search engine works and types of SEO
What is SEO? How search engine works and types of SEOWhat is SEO? How search engine works and types of SEO
What is SEO? How search engine works and types of SEO
 
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...
 
SEO Content.pdf
SEO Content.pdfSEO Content.pdf
SEO Content.pdf
 
What is SEO and how does it work.pdf
What is SEO and how does it work.pdfWhat is SEO and how does it work.pdf
What is SEO and how does it work.pdf
 
SEO Trends to look out for in 2023
SEO Trends to look out for in 2023SEO Trends to look out for in 2023
SEO Trends to look out for in 2023
 
SEO
SEOSEO
SEO
 
Search Engine Optimization.pdf
Search Engine Optimization.pdfSearch Engine Optimization.pdf
Search Engine Optimization.pdf
 
Off-Page SEO.pptx
Off-Page SEO.pptxOff-Page SEO.pptx
Off-Page SEO.pptx
 

Recently uploaded

Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
NgcHiNguyn25
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
RitikBhardwaj56
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 

Recently uploaded (20)

Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 

Unveiling the power of search engine optimisation

  • 1. Unveiling the Power of Search Engine Optimisation
  • 2. Introduction In the vast area of internet, where lots of websites search for attention, the role of search engine optimisation has emerged as a beacon guiding business towards success and relevance. This ppt sheds light on the details of seo, its key components, strategies to help business to increase its ranking in search engine page.
  • 3. Importance of SEO Search engine optimisation consist of different aspects aimed at increasing a websites visibility on search engine result pages. It consists of various elements on a website to align with search algorithm thereby improving the ranks for user generated queries.
  • 4. Key components of SEO 1. Keyword research : identifying terms and phrases which users are likely to search on search engine pages and then using those words on your webpage. 2. On page optimisation : It involves developing websites for individual webpages to make them more search engine friendly. 3. Quality Content Creation : High quality, relevant and engaging content will attract users and also help engines to crawl the webpage.
  • 5. 4. Backlink : Creating a network of quality like from well known websites as an advertisement of site credibility and relevance. 5. Technical SEO : It focuses on backend forming of a website, ensuring that it is crawlable and indexable by search engines. 6. User Experience : Good user experience is prioritised by search engines. Factors such as mobile engine, speed loading and intuitive navigation contribute to a websites overall seo performance.
  • 6. Strategies for success of SEO 1. Content is the key : It is important to develop high quality, relevant content that clear user queries. 2. Mobile optimisation : With the increasing use of mobile devices optimising mobile friendly websites are important . 3. Local SEO : For business with physical presence creating and optimising Google My Business profile, gaining positive review and ensuring relevant information is important.
  • 7. 4. Regular monitoring : Seo is an ongoing process. Monitoring regularly, making track changes and adapting new strategies in a key to successful seo. 5. Analytics and Data Insights : Tools like Google Analytics provide insights into user behaviour, popular keywords and website performances. These help in decision making for a successful seo.
  • 8. 6. Off page activity : It refers to activity performed outside the webpages to increase the ranking on search engine pages. Following are some of the off page activity : a. Backlinks : It refers to getting other website link to pages of your own website. b. Reviews : It helps users and crawlers to trust your businesses. c. Events : It can engage your audience and create a buzz around your business. These help in creating link for your landing pages.
  • 9. Conclusion In this era of digital marketing, seo plays and important and absolute necessary tool for creating meaningful online presence. It is important to understand and implement these core components of seo so that business can establish themselves as relevant, authoritative and increase the ranking on search engine result pages.
  • 10. Contact us Location : shop No. 4, Kumar Millenium Beside, Rajashri Shahu Bank, Kothrud, Pune, Maharastra 411038. Visit us : https://digitaldnyan.com/ Email : info@digitaldnyan.com Call us : 9284693861