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1. unit 2, 3 & 22- Task 1: Research
BY: SONIA FILIPA SOARES EUSEBIO

2. Quantitative research
♫ Quantitative research is a form of research In which we use numbered data to
measure the quantity of something rather than the quality.
♫ Quantitative research is to use numerical data and statistics in order to
quantify and generalize the results obtained from the sample population and
gain measurable data stating the likes and dislikes of our product genre so
that we know the age and social groups to appeal to with our product (using
randomly selected respondents).
♫ In order to collect this data structured techniques such as questionnaires and
on-street / telephone interviews. We will lay the data collected into tally charts
then presented in pie charts or (bar/ line) graphs.
♫ The picture on the side is an example of quantitative data that has been used
to find the top 10 artists.

3. Qualitative research
♫ Qualitative research is a form of research we use to find detailed reasons and opinions
in order to have an indication of the audiences responses to certain parts of your
product and take them into consideration when working on your product.
♫ Qualitative research is to use a detailed reasoning to provide insights into generating an
idea that will capture the audiences attention (especially those in your target age group),
this is also a way to uncover the trends in a respondents answers and focus on the
majority to make a product to surpass the audiences expectations and capture their
attention.
♫ The usual respondents are selected to fulfil a given quota (e.g. the target group) the
method used would be semi-structured or not at all an example would be individual in
depth group discussion or even interviews with the selected group. This form of
research is non- statistical it is generally just opinions and reasons to back them up.
♫ This information is used as the base for forming an idea for the products design.

4. Primary research
♫ Primary research is new research, it is research used for obtaining original
data and a form of obtaining this data would be through questionnaires
and interviews as well as surveys (based on the target audience).
♫ Though secondary research is normally used by companies to find what is
already known about the subject however this could also back fire if the
data isn’t up to date. That’s why it’s better to use primary research it may
take longer but it will be up to date and reliable because you have used a
random target group to base this data off of.

5. Secondary research
♫ Secondary research is comparing your research with the research of
another organizations existing data or information they have gathered for
their product. This is usually available on the internet or journals found in
the library (similar audience and similar project).
♫ This form of collecting data is also referred to as ‘desk research’ it involves
published research papers that are comparable to your own research ideas
that could be of assistance when you need to find another research piece
similar to your own to compare and annotate.

6. Audience research
♫ Audience research is the collection and analysis of information about the
target audience for your product / project this will help you narrow the
search for the group of people you try to please with your product and in
turn allows you to find a foundation of what to base your project on and
gives the producer a better insight on his or her audience.
♫ When you have decided on your target audience you gather information
on their interests and preferences knowing this could also give you a
variety of ways to advertise your product.
♫ (E.g. if your product is aimed at teenagers you would advertise on buses
and social media sites).

7. Demographic research
♫ Demographic research is mostly physical characteristics to do with the
audience when you group them using their physical characteristics such as
age , gender, ethnicity, social class etc.
♫ This sort of research will help with the categorizing of the answers from
the respondents to see if their physical characteristics would change the
response to the type of product they prefer this is also taking into
consideration the fact they may not even like the product or how it is
advertised.

8. Psychographic research
♫ Psychographic research is regarding the psychological characteristics of a
group of people such as personality, values, opinions, attitudes, interests,
and lifestyles. This sort of characteristic development may become a factor
to why they like or dislike the products presented and the way they are
advertised.
♫ the answers we have collected in terms of data may be due to the way the
person is psychologically and this will play a part when we are looking over
the answers of our target group and trying to find the way in which it will
work into the production of our product.

9. Market research
♫ Market research is a form of research that’s all about the consumer’s ( in
this case target audiences) needs and their preferences in the way our
production will be laid out.
♫ If we research the market in which our production is a part of we can see
the preferences of the consumers what they enjoyed most e.g. jump scares
and the background music preferred etc.
♫ The market for our product is quite competitive we have to be able to use
the research collected on the other competitors and potential revenue. We
must be able to undertake the market research on media audiences and
media products.

10. Production research
♫ Production research is the research that generates the desired
characteristics of the product or service. This research focuses on how this
product is made and how its advertised too.
♫ This focuses on how to produce the product e.g. advertisements are made
to sell the movies to the public these are a form of researching the
characteristics of the products the audience enjoys.
♫ They use demographics to find the target audiences characteristics and the
likelihood of the audience enjoying a certain method of advertisement
opposed to another.