This document discusses different types of research that media producers conduct when developing a new product. It explains that there are two main types of research: qualitative research, which focuses on opinions and attitudes, and quantitative research, which analyzes numerical data and statistics. The document also outlines different research methods like primary research, secondary research, market research, production research, audience research, and how demographics and psychographics are used to segment target audiences. Advertising is also highlighted as an important factor to consider when promoting a product based on the target demographic.

1. ADAM ANDRADE,
TASK1 UNITS: 2,3,21
TITLE: PURPOSE OF RESEARCH

2. QUALITATIVE AND QUANTITATIVE
RESEARCH
When preparing for a production
you need to put in the research
to first find out what you are
going to produce a product for.
There are two types of main
research qualitative and
quantitative, these both consist
and are based on different
answers. Qualitative is based on
answers, opinions and more
detailed answers with analysis,
whereas quantitative is more
based on analysing statistics,
numerical data and measurable
fact.

3. QUANTITATIVE RESEARCH
• Quantitative research is
a research that is based
on measurable and
quantifiable facts and
information, producing
numerical and statistical
data. This data is often
presented in the form of
tables, charts and
diagram.
This picture shows an
example of many are either
interested in horror movies
or thriller movies

4. QUALITATIVE RESEARCH
• Qualitative Research is research
that is based on opinions,
attitudes and preferences,
rather than hard facts however
qualitative Research is primarily
exploratory research. It is used
to gain an understanding of
underlying reasons, opinions,
and motivations. It provides
insights into the problem or
helps to develop ideas s for
potential quantitative research.
• A qualitative type of research
for a producer Would be why
do you prefer horror movieS or
why do you prefer thriller
movieS. This is because it is
based on opinion and more of
a detailed answered. This is an
example of a qualitative survey

5. METHODS OF RESEARCH-PRIMARY RESEARCH
• Primary research is to obtain new and original data for
example groups or interviews, however primary research
consists in the new piece of work that you have done, so
that means that you haven’t got the actual idea from
somebody else, you came up with idea and you are
developing it in your own without anybody's help. An
example of a primary method research would be you
being a magazine writer, you would need to include some
information on how to present a magazine and make a
good layout, so what you is go and ask straightaway to
maybe other expert magazine writers and get some
advice and tips on how you could improve, and maybe
even better than them.
• The advantages of doing a primary research would be
that it will be your own work and you will get all the credit
for it, the disadvantages will be that it will take a long time
to research in your own without anyone helping you.
Another way of explaining primary research will be that
primary research is coming straight away from original
source is reliable and is not modified throughout the way,
the two basic types of primary research are qualitative
and quantitative.

6. METHOD OF RESEARCH-
SECONDARY RESEARCH
• Secondary research involves the use of existing data and
information from another source that would benefit the
presentation or work that is being done, however you can
easily find secondary information in newspaper, magazines,
books and journals, the advantages of using secondary
researches would be that you can get useful information from
different sources and or compare them to your work, the
disadvantages of secondary research would be that you could
get the wrong information not relevant to your work and you
will end up having to redo everything again.
• An example of secondary research will be if you where a
magazine writer so you will have to get the information from
the newspaper and then you will have to put in different words
and summarise it. Qualitative research into people’s
behaviours. This types of research is going into people’s
attitudes, discovering their motivations and aspirations.
However this type of research is helpful when for example
deadline with consumers satisfaction and opinions how to
improve the product. It is all to do with the complex , individual
response on the given topic. A media scenario would be when
producer 1 completes his survey and producer 2 comes along
and asks for producer's 1 work in order to use it and benefit
from it,

7. MARKET RESEARCH
Market research can be defined as recording and analysis data related to the project of the
possession of which is necessary to develop a marketing program. These data are also
improving the decision of marketing program. Often allow the identification of problems
and errors committed by the company and help in choosing possible to make progress in
the planning process, product, sales and promotions to increase costumer satisfaction. Cost
of the production is a major factor as producer will try to stay in the budget the company
has to offer as the main objective when releasing a game, movie or series is to make a profit
and gain a high credit from the audience, which will expand and publicize the brand, but in
reality you can only do this when the spending the budget has been planned out well.
Market research id helpful for you to identify opportunities to increase and measure
changes, and especially the demand and the factors influencing it. The study explains the
mechanism of behaviour of market consumers, competitors and help to identify the means
to influence these behaviour. They also predict the trend of market and process and identify
potential market in which the project operates. The Media marketplace is highly competitive
and, therefore, media producers often undertake detailed market research into the target
market, including research on What the market looks like. The other competitors and their
texts or products, Economic factors and Potential revenue.
In a media you can say that it depends on what other movies from other competitors are
going to be released a producer should plan the release date around a time were other
movies are not going to be release which would mean more income for the company

8. PRODUCTION RESEARCH
• The purpose of production research is to help companies to decide on a number
of factors that will affect how they create their product. One of the factors that the
company will have to research is how it would be best to show their product to
their specific target audience. This is very important as the product must be
shown in the correct way that their target audience will mostly use, whether this is
broadcasting the product, showing the product on the web or showing it on a
podcast.
• Other factors that will need to be taken into consideration will be the cast and
crew, as this will majorly impact on the success of the product, location, where
appropriate locations will need to be discovered and if filming will be allowed to
take place there, finance, where the budget will need to be carefully assessed and
given out accordingly into different areas to stay in budget, suppliers, which the
production company will need to source out to find companies who would be
willing to invest in their product, facilities, taking into account the filming and
editing equipment and the content needed to create the product.

9. AUDIENCE RESEARCH
• The purpose of audience research is to help project discover what
target audience would be best suitable for the type of product that
they are producing such as age, gender, ethnic background, location,
income and what media do they already consume. This is extremely
vital to any project trying to create a successful product as targeting a
product at the wrong type of audience can cause problems
throughout any research which is conducted, the production of the
product and how this may be advertised thus causing the product to
not be as successful as first hoped by the project owner , which can
also lead to the cancellation of any future products related to the
original. When trying to discover their major target audience, you can
use a number of methods using qualitative and quantitative research
to discover whom they should be aiming their product at

10. AUDIENCE RESEARCH
• . Quantitative involves using data and numbers such as program ratings, box
office sales, hits on websites and dvd sales to see how successful other
products have been, which are similar to the product that you are
producing. Qualitative research, on the other hand, involves you discovering
your target audiences opinions and views on similar products and how they
react to this. This usually takes the form of reviews, websites, newspapers,
blogs and fanzine sites. As well as this, a mix of primary and secondary
research can be used to also help identify a target audience for a companies
product which can include questionnaires, statistics, focus groups and
newspapers.

11. DEMOGRAPHICS
• Demographics- demographics
is the study of population
based on factors such as age,
gender, ethnicity, economic
status level of education,
income level and
employment. an example of
this would be a movie such as
toy story , Disney animations
target children as their primary
source and parents as their
secondary source. These are
examples of factors including
demographic factors which
could affect a business, a
movie production etc. any
thing looking to make a profit

12. PSYCHOGRAPHIC SEGMENTATION
• Psychographics-The study and
classification of people according to their
opinions, ideas, attitudes, aspirations and
other psychological criteria. In other
words Psychographic segmentation
which divides the market into groups
based on social class, lifestyle and
personality characteristics. It is based on
the assumption that the types of products
and brands an individual purchases will
reflect that persons characteristics and
patterns of living. Characteristics can be
such as The socio-economic scale which
can effect the opinion of different people
depending were they are on the scale

13. SOCIAL GRADING AND CLASSIFICATION
Social
grade
Social class Occupation
A
Upper middle class
Higher managerial, administrative or
professional
B
Middle class
Intermediate managerial, administrative
or professional
C1
Lower middle class
Supervisory or clerical and junior
managerial, administrative or
professional
C2 Skilled working class Skilled workers
D Working class Working class
E Non working Non working

14. ADVERTISING
In addition advertising is a major
factor as it is key when promoting a
brand or a product, so a producer
should think about this if the movie is
trying to target teenagers, then
advertisement should really be put
online all throughout social media as
this age range is more likely to see the
promotion of the trailer or movie
there, another example would be if the
target range for the producer was 50
upwards then the promotion should
be more paper based or on TV simpler
ways in which the older the generation
find out news.
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