This document provides initial ideas and development for the design of an advertising campaign for an energy drink. It includes 5 initial product name ideas with themes and target demographics. It then shows mind maps merging the ideas and exploring one idea in more depth. Copy and potential television commercial scripts are presented. Font, color scheme, and packaging design concepts are developed for one idea called "qWake UP" targeting young male extreme sports enthusiasts. Imagery incorporating natural disasters is suggested to appeal to the target audience. The document shows the iterative design process for the can layout and name presentation.

1. Design for Advertising
Developing, Producing and Evaluating

2. Initial ideas
1) qWake Up-
Using the idea of both waking up and the natural disaster of an earthquake. (That being the theme of something bad happening if this is not purchased.
Include an image of a bike in the air, jumping over the cracks in the ground from the earthquake.
Have the ‘Up’ in the title raised to imply that the drink gives you that lift.
(The Natural disaster aspect of the Drink may cause offense or be harmful viewing so there may have to be adjustments to the design)
‘Breaking the bounds of Energy’ is an idea for a slogan as it can reflect both the bike’s parts (For the extreme sport aspect) and the cracks appearing in the ground.
The idea of using a bike in the promotion side would be to appeal to males who are into extreme sports and need that extra boost of energy to see them improve their level and try to
be at their best.
2) Improvise-
This second idea is based upon a healthier alternative to the energy drinks and is targeting the nutritious, health conscious audience.
The name is part of the idea that the drink is not the usual drink and it offers a slight alternative to what else is there in the market and is not pre planned that contains all the
unhealthy sugars and content that one ‘normal’ energy drink contains, Something that is made through natural produce.
The design of the can would be clean and slick with the colour Green featured to help enhance the natural aspect of the drink. The use of symbols on the can will also help bring this
idea forward, such as a leaf of sorts.
The name can help interact with the audience due it being fun, unordinary and peculiar. This therefore means that the demographic aimed towards would be females of a young age.
3) Limitless-
This idea is based upon the idea of an energy drink designed towards top athletes and those who take part in very hard sports.
The title can help bring the audience in from the start, the idea of consuming a product that gives you an endless supply of energy and your limits are whatever you want them to be.
Therefore you being in control, which the energy drinks, are designed to be. Giving you that feeling that you for some reason have an edge by drinking that particular can. The design
of the can will be bright and colourful to interact with the audience. The demographic will be those of both genders who aim to play sports to the best of their ability. This however
will be of a younger age group to Idea 1.
The promotion of this will be using people drinking the can and somehow it having a better affect than the other alternatives.
4) Limbo-
The idea of this name is that people who do not purchase it are to forever stay in the same place or not move on whereas people that drink the Can will then move to the afterlife or
to a better place.
This drink will be targeting the dark, hardcore music fans that are seen as aggressive and passionate towards their interests. It will be aimed more towards males but of a wide age
range.
Ages between 18 and 30 as the drink does not rule out certain generations.
The can will be designed in a black shade with silver text written in a custom manner.
5) Life Line
The idea behind this is that after consuming the product you are handed that extra boost you did not have and needed to perform your activity.
This is aimed towards the sports community and similar to that of Lucazade.
It will not be gender specific however will be in relation to a younger audience.
Having images of other athletes picking you up and offering you the beverage will promote the can.

3. Mind Maps
Here is a basic mind map on all the ideas surrounding the design
for my can. It includes Names, Theme’s, target audiences,
colours, the composition and aesthetical features on the designs
and the purpose for the energy drinks in the idea process.
This looks to merge many of the ideas together and bring forth
more inspiration to a final piece. Using this mind map can help
me understand what the theme is and more importantly who the
people it is aimed towards are and if they will purchase it.
Going into more depth
helps me further
understand the audience.
Linking two ideas together
of Natural disasters and
extreme sports can help
raise awareness and
provide energy when
needed.
Here above is a more detailed mind map into just one of the ideas I came up with.
This has many of the aspects in the more general mind map, however goes into
more depth to the target market and explores the theme of the name and brand
that has been designed.
After considering all the ideas and theme’s I felt that this particular name was the
one without any major flaws.
This was a unique idea that used both the idea of an earthquake and waking up.
The mind map explores what extreme sports the audience view or take part in, to
give me an idea where I can advertise the product.

5. Copy/Script development- qWake UP
Possible Slogan or Sub-headings
Ground breaking content
Off Balance training methods
Time to fly
Need a lift?
Shaky footing
Mind the Gap
That perfectly timed boost!
Extra Energy for those Extreme Moments
A can a day keeps the boredom away
Bring on the excitement
Wake up properly with a drink to cure the slow
Energy when you just can’t see a way out
Can you imagine the consequences of not
drinking it?
We cure that Shattered feeling
You will definitely see the affects to it
Using a slogan that relates to the theme is a great
way to bring the point across.
Not over complicating the text underneath the name
is important as it could put the audience off.
Mentioning both the Energy you receive as well as
natural disaster that could or will happen if you
don’t purchase the drink is a great way of
promotion.
Making the audience think that not drinking the
product will lead to something disturbing happening
almost makes them feel obliged to buy the energy
drink.
The use of the word ‘Boredom’ is a good way of
reflecting the theme and imagery used on the
packaging. Also the way the slogans are used make
the earthquake theme exciting and this ultimately
has a positive impression on the drink itself.
Using the so called ‘natural disaster’ as a positive is
somewhat controversial, however for this audience
it is exactly what is needed to grab their attention.
These are young Males, who the majority are
rebellious and have a strong interest on dangerous
sports, these will feel that they can take on the
challenge of the drink and jump over the obstacles.
This can be represented by a bike hopping over the
cracks in the earth surface on the promotional
piece.

6. A person will be failing at sporting activity and on the floor catching their breath. Then an
alarm starts to ring, the camera starts to shake and a ‘qWake UP’ can falls from the sky.
They then take a drink and suddenly get a huge boost of energy which they then say
‘Perfect Timing’
With a voice over saying.. ‘qWake Up provides you with that extra boost of energy when
you need it most. Having a can a day will defiantly keep the boredom away.
The person then sprints past the camera man and shouts.. ‘Bring on the Excitement’
Another idea would be of someone falling off their bike, having a hard time then a person
giving them ‘life Line’ and they suddenly get back on the bike, starting going really fast
then later skipping to a clip of them winning a race which is when they say.. ‘Life Line! I
Needed that’
For ‘Limitless’ the script could involve a person climbing a building and then believing
that they do not have the will power to carry on. Until a Limitless can falls from a window
and they catch it. Which the voice over then says.. ‘Your Limits are the ones you set now’
Then the actor climbing has burst of energy and starts climbing right to the top.
The Actor will then get on top of the building and say.. ‘For Endless Energy doing those
Extreme stunts you love, why not try ‘Limitless’.

7. Ideas for possible product names could be of shortening it to qWake or using
the ‘q’ as a trademark or house style. It could even be used on advertising such
as ‘q up for the drink now’. Using it as a symbol can a great way to get the
brand across.
Names of drinks under the brand could be that of a set of natural disasters.
With ‘Volcano’ being a red styled can that uses strawberries for example. Or
Using a Tsunami to express that refreshing effect or relate it to the surfing
extreme sport activity.
For Life Line, they could have an alterative ‘Life Line Light’ which can be very
catchy if used in promotional stunts or Television ads.
This would be a less sugary type product that is an alterative for the less
extreme sport lovers.
For Limitless there could be a set of different names under each product with
still keeping the Limitless branding somewhere on the product. For example
having ‘Believer’ as one name of a product by the brand. Then this would
include a different flavour to others however still keeping the font and style
the same even if the colour is altered.

8. Font/Colour Scheme development
Created through Photoshop, using the style and adjustment tools I created the two colour merge affect.
I first grabbed the ‘T’ tool to make the text, I later changed the font to ‘Silom’ to reflect the theme of Extremeness.
This also relates to the targeted demographic of Young Males due to its bold nature.
The next stage of development was to use puppet warp and create my own custom font. This was so it would relate to
the target audience and be much more unique.
Having a more exciting font can reflect the theme and who it is trying to get it across to.
Having the ‘UP’ raised higher is implying that the drink brings you from the depths of despair and gives you that lift which
you desired.
Using a custom font can also help tie in with a slogan that both match the theme in hand of an extreme and aggressive
way of advertising to correspond with the audience who are believed to play in such dangerous sports or activities.
For all the high sporting energy drinks I will need to use a clear and bold approach for the font. This is so the audience
will understand what the drink is trying to get across, using a loud style helps interact with their interests, of extreme
sports and unusual types of music.
The colours used for the sports drinks will be of dark shades. Keeping the drink in relation to the audience is important.
As the target audience are Males, they are less interested in look and more into the content of the drink and what it can
do to their performance in sports.
The colour of the fonts will be having two colours merged to show some individuality in the brand. This as well as the
unique styled custom font that will be made will help entice the potential buyer.

9. Limitless
Limitless
Limitless
Limitless
This colour will be suitable to the
target audience as it is not too loud,
however will bring the title name out
more.
Having a pattern or mix of
colours on the branding of
the packaging can be a
great way to use a house
style without the need for
unnecessary shapes.
Using a custom font for
qWake UP will help get
the theme across to the
audience.
Having dark packaging
may prevent the
name from being seen
as clearly. With the
use of a flame or
something in relation
to danger it can help
bring the idea through
to the audience.
The 3rd Font here is the better
out of the set due to its relation
to the sporting theme and that of
runners. It has a much softer yet
polished look to it.

10. qWake (Silom)
qWake (Thonburi)
qWake (Impact)
qWake (Lithos pro regular)
Out of all the many fonts I experimented
with I found these four to be ones I will
consider using in the design process of
the unit.
They are all different, however share
many similarities such has who they can
be aimed towards.
I like the third font called impact as it
does exactly what it is called, and for a
target market of young males I believe
that could work well, as it is bold, in
your face and aggressive.
The first font has similar aspects from
impact, however it has a more polished
look to it and could make the name
stand out among some very large
imagery.
The last font explored here is all
in capital letters. This can be a
good way to express the drink as
it is loud, very clear and has a
dangerous feel to it.
However, this does not let me use
the ‘q’ which is considered as my
house style so it may not be the
right font to use.

11. Possible Imagery and colours
Images I will consider using are that of
natural disasters or those which are
related to danger so they relate to the
theme and target demographic of young
males from the age of 18 to 23.
Possible colours that could be used are
that of which are associated with danger.
Colours such as Red, Yellow or orange so
they can reflect the ideas that are
explored with in the imagery on he cover.
The use of a flame or some natural
disaster such as an earthquake can make
the buyer feel as if they are almost forced
to purchase the drink as they do not want
anything stopping them from fulfilling the
best of their ability in a sporting activity.
The font colour will have to match
the shade of the can so if I was to
choose a black and orange styled
design, the font would have to be
orange or red to suggest the same
theme and that of danger.
The idea of extreme sports can
relate a drink such as this.

12. Product packaging development
Here is the original idea concerning the design
of the can and more particularly the
compositional features of the name and
imagery used.
I have taken one of my initial ideas and
experimented by placing the name on a basic
can template.
However, I decided that the Name ‘qWake UP’
was too long for a can and may put customers
off. I found that the name could be shortened
and still keep the same identity.
Using the ‘q’ in such a large size can help
provide that idea of waking you up and also,
giving you a lift.

13. Here I have developed further on the can
design and decided to import a sourced
image.
The idea behind this was to try go back to the
idea of giving you a lift and this can imply
that it is fueling you up when you need it
most.
Due to the audience being that of a young
male demographic, this idea of danger and a
quick source of energy will relate to them and
they will be more likely to purchase it.
Having the Image warped helps enhance the
idea further. The top left of the image being
curved higher gives the impression of
something unusual and again, a lift. All
psychologically telling you that buying this
drink will make you feel energised.

14. On this design I decided to focus on the ‘q’ in
much more detail. Dropping it down was the
first idea to make it look as if the letter itself
was creating that hole, therefore implying it is
waking you up by using extreme ways.
Extreme advertising to reflect the extreme
sports the target market take part in.
The change in shape on the ‘q’ was created by
going through the Edit tool bar on the top of a
Photoshop document, going into transform and
warp.
I then chose the ‘Squeeze’ option on the
letter. This is so it creates the impression that
the drink is taking giving you every last drop of
energy.
I have also used the ‘Levels’ tool to help bring
the colour out of the image more. This is to
entice the audience as they are seeing more
shades and it looks more aseptically pleasing

15. In this design I wanted to try and portray a
more sporty can.
Using the wave type style of the image at
the top can help give the audience the
impression that it is indeed what they are
looking for.
The sporting aspect is shown in the name as
well with the use of the wave type tool
which is found under the warp and free
transform tools.
Having all the text and imagery moving gives
the audience and potential buyer the
impression that it could get them moving
and give them that energy needed for their
sporting activity.
Raising ‘Wake’ up higher is important so it
stays in line with the ‘q’ and is it vital the
audience reads the drink in one word to
gather the same understanding.
Having the image higher up helps
remove unwanted white space
that appeared before.

16. In this design I wanted to incorporate two
aspects of danger and what is associated
with the natural side of the world.
This can help relate to the audience due
to the fear factor which they face in the
sports they take part in.
The use of the fire not only helps fill in
the white space that was there, but it
also gives more detail to the can as well
as making the name stand out more.
In relation to the name, the colour code
has been changed to match its
surroundings. If this was to be part of a
final design the other cans that would be
made as part of the theme will change
and vary in colour, however the
positioning will remain the same as will
the font of ‘Silom’

17. Here I have started to explore different orientation.
I have attempted to use the name on a landscape
angle.
Using an unusual style text position can help relate
to the surreal themes.
I Have also experimented by moving the elements of
imagery. Swapping the Flame to the left and
covering the letter ‘q’ can be a good way to show
the shades together.
However, I believe that having a portrait can styled
text will work better due to the name being much
more clear and does not make the young audience
think too much about the energy drink.
I do feel that the angle adds something different to
the design, however I feel that there is too much
colour at one side of the design and there needs to
be an equal amount on each side, therefore the text
should be going from left to right.

18. *Not to Size*
The idea of this
basic flat plan is
to show what
exactly the can
will contain on
it.
The size will be
of a small
nature, similar
size to a regular
Coke can.
The collar and
rear of the can
will both be
black. This is to
keep in relation
to the dark
shades the
design already
has.
The front will contain the image that has a slight tilt to it,
rising higher at one side of the can.
The Nutritional Information aspect will have the required
numbers, however will try to keep it clear and concise to
keep it relating to the target audience. The back of the can
will be similar to the front, using the title and fonts in the
same position. A slogan will also be used. (In the same font)

20. I have decided to go for a more simplistic yet
more relevant to the theme I want to get across
to the audience.
Using a stylised can such as that can be very
visually pleasing to the buyer.
This was created by selecting an image,
importing it and then warping it over the
template of the can.
The warping tool was used again from the last
design, however using it all over the can rather
than a small section and the actual plain texture
rather than an image.
This look much more like an energy can you
could see as it keeps to one style.
The text to go the can will be of a similar colour
to it but still keeping the same font as what will
be in the advert.

21. On the previous slide I used a slogan that I came up with in the idea generation
stage for the script and text that could feature on the product.
I believe that due to its simplicity it will interact more with the target
audience, rather than something witty.
The ‘Lift’ aspect is a theme running throughout the design and unit. The ‘Lift’
of energy you will receive.
The previous slide is a flat plan of a possible design I could make during the
design process.
The use of the two colours, Orange and Black only go further to explain who the
drink is aimed at. The orange as well as the fire help enhance the idea of
danger, with the earthquake representing the name as well as implying that sort
of disaster will happen if you do not purchase the drink.
The slogan relate to this image and that of, if you consume the energy drink,
you will ‘qWake Up’ and be given a lift, out of the natural disaster and given
that extra sense of power and achievement ahead of others.

22. Task 6: Advert Development
Here I have taken a sourced image, I imported it
into Photoshop through the Place tool found in
‘File’.
I have used this image as it best explains what I
want to get across to the audience and how I want
the energy drink to be portrayed.
Here I have taken a small screen Shot of the adding
text process.
I used the ‘T’ to first get the tool on the image.
I then started typing the slogan I came up with in
the pre production process, and then later changed
the font to the same house style as the can (Silom)
Later I then decided where to position it. After the
text was chosen I wanted to incorporate the can
itself. Using it underneath the the man jumping
implies that this can is here to give you that extra
push should you need it in order to reach your goal

23. Here I have taken further screen shots of
the post production techniques I am doing
during this part of the unit.
I used both the Levels and Saturation
adjustment tools in order to manipulate the
colour and shade of the image.
After importing the image, it was not
bringing the best colour out of the piece and
in specific parts as well.
For example, the added artificial light
located near the can is important as it is
drawing attention to it.
Even though it has been altered to a low
opacity, it is still a main part of the advert.
The Levels are controlled by pressing The
shift key and ‘L’ whereas the Saturation can
be accessed by the shift key and ‘U’

24. Here I have used the Warp tool to change the size of the image. This tool is
created by selecting the main layer (Shift and T) then using the first tool on the
left where the arrow is.
This helped me enhance the energy drink underneath.
Moving the cliff downwards gives more room for the drink
to be seen.
After the Warping has finished and you have stopped
dragging the corners then you select the ‘Tick’ tool
just to the right of the warp one.
The purpose of
the effect on this
piece is that it
helps give the
impression that
the person is now
getting the
required speed to
make the jump
over.
This as well as the
Slogan helps make
the point clear.

25. I feel this design is thinking too much of he theme for the design of the
background and after ding more research I feel having a more simplistic
background image can bring the energy drink out better.
I feel that having an image of a person jumping and the slogan as well suggesting
the same it may be very forceful to the audience and ultimately out them off.
I liked the idea of warping the images to make them more surreal and unique,
however finding an image that is in more relation to the theme can be better,
something that is associated with both Earthquakes and giving you a lift but in a
more subtle manner so it is psychologically inserted to the viewer.
I feel as the target audience prefer a much darker shade, the colours used may
not have been appropriate to who the product as aimed at.
Looking though many Extreme sport adverts, I found out that all the drinks
focused on the colour rather than the content itself.
Having a simplistic font and background may be seen as a boring and less
exciting but perhaps the target audience is more interested in what it can give
them.

26. Another idea for the Advert is that of
using a background which relates to the
theme and audience who is is aimed
towards.
As it is the first idea of the
development stage it does not have the
full content such as web links or social
media sites.
The font is the same on the packaging,
however it has been made slightly
lighter to blend in with the low opacity
on the can template.
I prefer this background as there is less
happening and makes the can stand out
more due to its sheer size and
positioning.
To bring the colour out of the can I wanted
to use some natural aspect to relate to the
brand name.
Also, instead of having a slogan that suggests
the lift you receive I feel having the
background image in outer space can provide
that in a more subtle way.
The use of the new slogan is to suggest that
the drink gives you a feeling that you can
jump as high as you want and there is no
limit to how far you set yourself.

27. To create the extra brightness
on the can I used the contrast
tool found on the right hand
side of the Photoshop
document.
This was found just above the
layer sections. The idea behind
this was to just enhance the
product even more.
As it this is just a first draft it
is just the imagery and slogan I
wanted to focuses on and later
developing upon it.
I like how the background of
the advert shares the same
theme as the product and that
of an extreme style.
The target audience will be enticed by this
due to the loud manner, this is an exciting
advert that makes you want to buy the drink.
To develop this advert rather than the other
design I would add some text to the bottom
right including both Twitter and Facebook due
to the age range targeted being of that
demographic.

28. Here I have developed further
to the idea, I have decided on
the background now, however I
felt that alterations were
needed for both the slogan and
how it was portrayed.
I wanted to include the name in
the advert but through the
slogan rather than take up more
space on A3 promotional sheet.
Incorporating it into the slogan
now gives the reader the name
of the brand as well as what it
can offer you.
Using the ‘twist’ tool after
selecting the text was a good
way to show the slogan off
more than what is was doing.
The advert was trying to get an exciting and
vibrant brand across and plain orderly text was
not showing that off enough, so tilting the text
makes the drink look very intriguing now.
The audience is that of young males who play
extreme sports and I feel that this ad does
target those, if not by the slogan then the
imagery used.

29. The use of the social networking sites
being added to the bottom right now
starts to put the advert in place and is
shaping into a good way of promoting
the energy drink.
The image itself was chosen well
because the light is spread out in one
section of the piece so I was able to
place place the energy drink and name
of the can under the bright shade.
Using the name in the title helps me
place it over the product so it can be
easily acknowledged.
The can will be developed upon for
later designs. I feel that the
composition of the can was good due
to being large enough to notice as well
as not taking the attention away from
the slogan.
The use of the opacity tool helps bring
the light through the can better and will
be considered when the final product is
placed in at a later time.
The font colour was chosen to stay along
the lines of the theme and shades chosen
on the can itself.
Having lighter tones again helps keep the
piece together with the colour overlay
supporting it to make sure it is still
readable.

30. I have changed to font to Comic
Sans MS. This is because I felt
that it suits the tone of the
piece better and blends in well.
I also kept a slight tilt to the
text but decided to alter it as it
needs to be read still.
I imported the image again to
make it better without any poor
resolution.
I then held the shift key whilst
enlarging to retain the correct
proportions.
Using a more flat style to the slogan
provided a sense of professionalism
as well as giving the quirky edge
that appealed to the specific
demographic aimed towards.

31. Inspiration
This swerve at the bottom from Coke is what inspired me to add something a
little more creative to the advert, especially working with darker backgrounds.
I also liked the minimal text and the idea that less is more applies here. The
required content is included but the lack of any additional text is what I want to
reflect in the product and hopefully the target audience will relate to.
The buyer wants a drink that will give them the required energy to see them
complete a sporting activity at a high standard.
Having just enough energy in the drink can be
seen with having just enough text in the
advert, or just enough in the product itself.
They are designed to let the audience know
that no added preservatives are included.
The use of the orange text on the dark
background was something I felt worked to
help show the product.

32. Here I have been adding the finishing
touches to the design, that of using
the ruler lines provided which can be
found at the top and side of a
Photoshop document.
This helps me adjust the text so that
it is of a professional standard.
In relation to adjusting, I split the
slogan up into two sections.
This as so it can be easier to identify
the product, having it in a different
font and size. And also so it helps fill
the white space on the right hand
side of the image.
Using similar colours for all the text
but having a hierarchy in the size can
help the viewer understand which
parts are the main and most
important and which are less so.

33. Task 6: Final Advert
Here is the final advert
where I have placed the
actual product in the
position where it had a
template.
The light does not work as
well coming through the can
now as I wanted to keep the
opacity relatively at full
strength.
This was to not false
advertise and make the can
look any different to what is
is on the shelf when selling.
Having it in its same shade
can help the buyers
recignise what they have
seen from the advert.
I have added further Hue changes to the colour as I
felt it was too yellow.
Keeping it within the shades of the text colours was
a better way to present the piece.
It is important to have the actual drink in as the font
has changed and there needs to be an identity that
is made clear. Using the Silom font in the product is
the best way of doing so, not the Helvetica slogan.

34. Task 6: Advert Evaluation
Technical qualities my work possesses is that of a good use and understanding of Photoshop and its tools,
such as warp adjustment. The work also has shown the clear use of the Levels and Saturation to help
enhance the colour out of a specific image.
The warping of the can’s layering was very detailed as I wanted to create something unusual that met both
the target audience and what theme I was trying to produce for.
Using Command T, and selecting warp to move what was a rectangular image into something that merged in
the can was a good way to show creativity In the advert.
Then using the Rotoscoping tool to round off any unwanted image was a good way to smooth it off and
make it look that more professional.
The use of the Title can be seen as a technical aspect to the product due to choosing, adjusting and then
later retaining it as a house style. There was many stages of development to the slogan and the font size,
not to mention the colour or shade that was to be used.
Splitting the slogan up into two sections and placing the Name ‘qWake’ in a slightly raised position using the
Command T and rotating tool above was a better way to get the product across. This was as I stared to
realise my intentions and who it was aimed towards as an energy drink. The Young Male market needs to be
excited and driven to buy the product.
Having bright colours can help to entice them.
By adding extra saturation to the can after I reduced the opacity I believed was a good way to bring more
attention to the drink. Using such an exciting colour can help suggest that is what the drink can bring you if
consume it. Energy that can help you go for hours in your sport.

35. Aesthetical qualities that my can holds are that of being very colourful and
vibrant. This can only attract more of the targeted demographic.
The use of the colour was executed well due to keeping similar shades
throughout the text on the advert as well as being similar to the can itself, this
all on a dark background helped it all stand out that much better.
The colour was altered with importance such was the size. Using a brighter
shade for the name ‘qWake’ helped show the viewer what exactly the drink
was. The next piece of text was the remainder of the slogan, up to the
excitement’ this was in a more darker colour to again suggest its importance to
the advert but being large helped show where exactly it ranked.
The social media links at the rear of the advert were in small as they are not
something that needs to be enlarged, they are something to help the reader
once they have decided they like what they are viewing and may consider
purchasing it.
The slogan itself was developed upon throughout the pre production and
production stage itself. It was later decided tat incorporating the name in the
text could be better to show the viewer what the drink is in terms of an energy
drink. With the background supporting the waking up feeling.

36. Opportunities to develop further would involve researching energy drink adverts
in more detail to receive a better understanding of what a good promotional
image has in it. I would then if I had more time, take part in a focus group or
discussion between peers about what works for the product in terms of colours,
slogans and names.
I would also consider making a small draft of what the product will look like and
taking it to one of the targeted people the drink is aimed at to see if it appeals
to them, if not I will find out why and alter to something which is more
appealing.
In terms of production I believe I could have chosen the advert background
image quicker to help give me more time in producing the text and deciding
where everything will be placed.
I would also have liked to develop upon the text more, as I feel I could have
made something much more exciting to reflect the drink and who it is aimed
towards.
I would also have liked to explore much more positions for the can itself and
maybe consider placing it in and the advert in a more vertical position.

37. I feel my final piece is fit for purpose. This is due to not only producing something that has met the brief and theme I set
myself, but contains aspects that relate to who I am aiming the energy drink towards which can be considered as a
success.
These aspects such as the imagery. The use of a picture that is beyond earth helps relate to those extreme sport athletes
who like such adventures and heights for the sheer thrill.
Bright Drinks have asked our company to both look into the market and develop and specific strategy to promote the
energy drink they want to produce.
I feel that enough research was taken to get a good grasp on what appeals to the target audience and what promotional
ways you can help retain interest in that product with such great competition and lack of market share to get, with such
high brands already having large amounts of it.
‘You will decide on the target market, get to name the product and create the first advertising campaign’
I feel I have created all these to a high level. The target market was researched upon and I felt aiming towards young males
was the best way to go about doing so with them being the highest consumers of energy drinks in the UK.
Also, basing the product on extreme sports was a good and reliable path to take due to there already being success with
such drinks. The name I felt helped bring out the theme better than any others would. The use of ‘qWake’ shows a creative
side that relates to the young audience.
Using the Wake up aspect as well as a natural disaster can bring out that ‘Aggressive, fearless’ target market. The advert
was to correspond with all the ideas leading up to it and it did exactly that as well as merging them in together well.
The name being placed above the drink straight away suggested what the drink was called. Then the use of the background
helped suggest who it was aimed towards. The colours used helped bring out the main important aspects and therefore
gave the product that extra added ‘Energy’ with the specific colours.
The slogan reflects the background and theme. In terms of background, the waking up aspect and the theme, the
‘excitement’ side to it. ,

38. The areas of planning and development hat I believe worked well would be that
of the research side. Looking into energy drinks in pre production was a good
experience as it helped me get a better understanding of what Bright Drinks are
after for a energy drink.
I got the knowledge of the market, how fiercely competitive it is as well
understanding how to promote the product, less being more.
This planning stage is considered to have gone well due to playing such an
important part to the finished product. Without looking at previous work I would
not have got the inspiration to do many of the aspects I did.
Such as Coke and their branding strip near the bottom of the advert. As I know I
did not produce anything of that style on my advert I like to think that the wave
effect was an inspiration to the text I had on the piece. Before researching and
developing I settled for a font and position.
After looking at work such as this It clicked that in order to
appeal to the audience, especially a young age range, the
advert needs to be exciting. So even just a slightly titled
Text can help interact with the demographic.

39. Development that worked well I feel was the background of the adverts' design.
I began with an image of a person jumping (Slide 24) from one cliff to another.
However I felt that there was a lot happening in the image and when comparing to adverts out
there already I realised that I needed something with the same idea and theme but more subtle.
The idea behind this first background image was that I had placed the can underneath the person
jumping to create the impression that it gives him the lift to get to where he wants to get.
The development of this was seen as I took the low opacity can and incorporated It in my next
idea. This time using the sun behind and added light through Hue/Saturation to make the can
more obvious as before it could not be seen as clearly without making the piece look odd.
I felt that using a better slogan with something more specific to the the target audience rather
than the general energy drink market would make the brand more unique. In my first design, I
used one of my many slogan ideas of ‘Need a Lift?’ this I felt worked to the imagery I had used at
the time, but perhaps looking back that does not bring the best out of the theme and not related
to the audience in hand.
The next idea I produced included the slogan ‘qWake up to the excitement’ this was not only
more lengthy, but it provided a much more unique brand and something that stood out rather
than the last slogan.
Using the brand in the slogan was something that was not used often when I looked into the
adverts, however this time I felt that using it could not only make the advert more spacious but it
would give the reader the exact information they need.

40. Areas of planning and development that could have had more work done to them
would be that of the colour and font selection.
I feel that experimenting further with what I could use in the production stage
would have left me with more time in the adjusting of the composition rather
than finding a suitable size or colour for the text.
I also feel that I could have done more to show development of how I got to the
theme in the first place, for example shown research of adverts in that specific
segment within the energy drinks, that of extreme sports.
From that I could have possibly taken further ideas which could have improved
the quality of the piece. This would have gone one step further to make sure that
the brand and energy drink is suitable for who it is aimed towards
The planning of colours. If I had spent more time understanding the shades and
which go with each other and which don’t the production process could have
been more efficient.
Instead I spent a large portion of the hours given choosing which colours
represented the theme the best and how the shades would stand when compared
next to a black background.

41. The previous slide suggested looking into more specific
energy drinks aimed at the same audience in order to
improve the work.
Here is one of many red bull advertisements for their
energy drink aimed towards extreme sport athletes.
This simplicity is what helps give the impression of who it is
aimed towards.
Using a gender specific colour and a male holding the drink
can imply who it is aimed towards without actually saying it
in the text.
This is what I tried to create in my design with the use of
the Name, slogan and imagery.
The two colours used reflect that of the can and provide a
polished look to the advert. Again, this is something that
has been reflected in my piece however could have been
made more clear with the use of a bigger font size.
I could have taken inspiration in the position of the can.
Being in the centre without anything surrounding it
suggests that it is of great importance and that can alone
provides everything you need, hence the slogan there of
the ‘only shot that gives you wings.

42. Before I chose my background image this
particular one for glow inspired me to choose the
one I did.
I was after imagery that reflected what I wanted
to get across to the target audience.
The aspects I liked best out of this was the colour,
the sharpness of orange around the can makes it
stand out so much more and gives it that
presence.
Using bright font colours as I have helps the reader
to see text when over a dark image.
Using little text in relation to the image provides
that clean sharp and professional look to it.
The similarities between the two are that of having the energy
drink the main focus with the text in small orange font.
The enhanced colour on the can helps it stand out from the dark
imagery. Using an image that is related to the demographic can
only appeal them more to the drink.
However, where I feel I have differed to the ‘Glow’ advert would
be that I wanted to make the brand very clear and who it was by.
Using that can make sure the viewer does not forget it.

43. I believe my development stages had a huge effect on the result of the final advert.
This is due to being able to explore and find new ways to present the work and
without trial and error the work that I have created now would not have been as
successful.
Experimenting with different layouts, colours, fonts and orientation can help you
improve as I did. I was able to use many aspects from each stage of the production
process and this can help show the development throughout the work.
Without this development you cannot support your ideas and have a strong
reasoning on why you chose a certain colour or font. As I tried multiple fonts from
custom and creating my own to the quirky and then the simple yet effective style.
I believe going through the development stage has made the work stronger.
However, I feel that there was possibly too much time spent on the pre production
and development of the product.
This is due to having a very small period in the design of the final piece. As it was
incorporating the ideas I had been thinking and designing it sped up the process,
however I felt to make the work more aseptically pleasing it would have needed
some extra experimentation with every aspect on one page.

44. Task 7: Product Development Stage one of the developing process was to import
the image into Photoshop as its original size.
I then needed to mark out the spaces between the
text and what was to be cut off when applying the
piece to the can.
Leaving the right amount of space was vital as the
text could be cut off.
The experimental side of the text was next and
finding out which colour went with the background.
I decided to use white text as it stood out best and
could work well as the text on the front was going to
be of the same shade.
The title was next to sort, in pre production the font
‘Silom’ was looked at as the final choice and I kept
the same one. This was keep some consistency. The
advert did not contain the same font style as it was
decided that it was not clear enough for what that
was trying to get across. For can packaging it is
appropriate.

45. The ‘Energy’ in green underneath is to make sure the
energy drink aspect is noticeable.
The colour was chosen to make it stand out but not in
the expense of the title. Which is why the opacity and
size was decreased.
Adding the correct text in the content of the drink was
important as it needs to look professional.
This goes with the barcode also, using that located
near the rear of the can makes it look very realistic
and something you would see on the shelf.
Including text on the back of the can was important
but also on the front. The use of the ‘200Ml’ is
something of a must when producing a product. Making
sure you say how much it actually contains.
The text was all brought down underneath the name to
again show importance. Using the rulers provided on
the side I was able to located the middle and make
sure all the text was correctly in position.

46. After the flat plan of the can was correctly in
place, it was time to layer it over the energy
drink template.
After saving the piece under a JPEG file I then
opened it up through the ‘file’ and ‘place’
sections of the software.
I then placed the image I had over the can. I
then rasterised the before using the Polygon
tool to trace over the piece and cut away
unneeded imagery.
I did this twice to produce the front and back
of what the can will look like.
In order to make the can look more metallic I
selected the ‘multiply’ tool found above the
layers on the right hand side.
This blended the images together and made it
look much more like a can.
I then turned the opacity down on the image
due to standing out too much.

47. Developing the idea and
creating a ‘Zero Sugar’
product.
First I removed any traces of
sugar in the content at the
back.
I then focused on the text and
its colour.
Using text of the more formal
style rather than part of the
‘Silom’ name helps create the
impression that is part of the
same brand but a new version.
Using a different colour for
the background enhances the
idea of being a new product
but still part of the same
brand.
Using the same fonts and positioning is what
keeps the can looking as if it is part of the same
brand.
Using the same text but only adding the
required information for the product is what
helps make it noticeable like the other original.

48. Here are the editions of the cans. You can see
that they are simplistic yet effective.
The target audience targeted at would want to
consume the product due to its unusual look. The
use of the different texture for the full can
reflects who it is trying to sell towards.
Using something as simple as this with the
minimal text is what the young males who play
extreme sports are after. Something that offers
them energy when they need it the most.
Having another variety made helps
show that the brand is willing to reach
out to all of that demographic and
have something for everyone.

49. Zero Sugar- qWake
I wanted to produce an alternative version to the
original flavour. This was so I could expand the brand
across the audience I have aimed towards.
Using a sugar free product can entice the extreme
sport athletes that do not wish to take in the extra 27
grams that one can contains.
Providing a variety of choices for the audience is what
makes many companies successful as they are
developing upon one idea and keeping the product
name fresh.
Here on the right I have chosen one of both ‘multiply’
and one of ‘Overlay’. It is clear that overlay brings the
can idea forward much more.
To make the text stand out further however, I would
increase the opacity on the ‘Energy’ piece of text, plus
insert a thicker stroke to make all the text stand out.

50. Creating a competition
for the Special edition
can was included in this
design because it needed
something to both
attract customers to this
specific can but the right
audience they aim
towards.
So the use of the
‘Formula one tickets’
was a good way to entice
the buyer.
Also on the left hand
side, the inclusion of
both the Recycle logo
and contact information
makes the can look that
much more believable
and something that could
be sold.
Having the competition in white text was important
so it would reflect the other text and create a good
symmetrical balance.
Having too many colours or font sizes may scare the
buyer off as it will not appeal to their taste.

51. Here I am experimenting with a
longer type can for the special
edition version of the energy drink
brand.
I have used the template provided
and used the same information as I
did previously.
I order to make the guidelines
visible such as the collar of the
template I had to reduce the
opacity of the background style
chosen.
This experiment is being created to
explore what the features would
look like on a larger can, this is due
to some feedback explaining that
the previous can had squashed text
and lacked space.
Having a much larger can
but remaining the same
details and features can
help enhance that idea of
a ‘special edition’ this is
due to giving the customer
extra and making it
‘special’.

52. Here I have produced some experiments to the larger ‘Special
edition’ version of the brand qWake.
In this I have experimented using a much brighter font, spread
out further across the can and using the multiply instead of the
overlay to retain the dark effect.
This is very much suitable to the target audience of young
males who enjoy extreme activities.
The colours and imagery used look very much like that of the
monster cans. Not only the shape of the can but the overall
darkness theme suggests that a Male would consume this over
a female.
In the second stage of the experiment
I used less text and tried moving the
name more centrally to be easier to
read.
The colour was altered in the special
edition version to show the difference
to the original.

53. Here I have experimented with both the multiply
and overlay tools for the different varieties of the
qWake drink.
For the Special edition I have used the overlay tool
and it brings the metallic look out so much better,
however with the multiply you can see the text
more clearly.
The different colours were created by going through
the Hue/Saturation tool (Command ‘U’) and
adjusting them accordingly.
The saturation was altered to
make the colour of the can vary
to the original version.
By retaining the font and its
position the change of colour did
not alter anything.
Below shows the front and back of
the can. From this you can start
to see that it is aimed at a
younger audience and that of a
male demographic.

54. Task 7: Packaging Evaluation
The technical qualities of the work are that of the use of specific Photoshop
tools. In relation to the final design on the can I would say the technical aspects
that hold a great value would be that of the Opacity, Multiply, overlay and
Rotoscope tools.
On their own merit very simplistic tools however when using them all together
to a level it creates a good effect.
After designing the can and placing it over the can template, it was important
to retain the correct size, so adjusting the opacity to a level where the lower
layer was seen was a must.
Using the multiply tool which was found above the layers helped enhance the
idea of the metallic aspect. This tool also helped seeing the layer underneath so
the Rotoscoping of the can would be easier and look much more professional.
The Rotoscoping is considered to be a technical quality to this specific unit due
to its importance on the overall look on the piece.

55. The aesthetical qualities of the design would be that of the imagery used on the can. In Energy drink terms, no one had
their own personalised can, by that meaning in the research I found no cans were looking like the name of the brand and
theme all in one.
I saw Red Bull and how they incorporated the Bull in the logo. I then looked into Monster who had the Huge ‘M’ on the
drinks, so I decided that for the house style in this particular design, using the background can help retain a sense of
originality in the work.
This was the thinking behind the font also, I consider the font chosen for the ‘qWake’ name to be aesthetical pleasing.
This is due to being eye catching and relevant to the audience it is aimed towards.
The font ‘Silom’ was chosen in the pre production stage as this was the best at interacting with the audience. Using a
much more exciting type of text can bring forward that idea of youth and its importance to the brand.
The black shade blends well with the dark theme and that of an extreme nature.
The colours used are part of the qualities in this unit. All the main text on the front of the can has been chosen to stand
out but not take anything away from the theme, therefore all of a dark shade to suggest the male market again.
The use of the different fonts and colours on the can was created to a high level. This is because it can show importance
not just through its size but with the decreased brightness.
For example the green ‘Energy’ being taken to an opacity of 73. This is so the brand name of qWake is seen as the most
important, hence its bigger font size.
The font for the name was different to the font for the text in white that explains the can because the name is meant to
be of a theme that relates to a younger audience whereas the text is important and needs to be read.
The content of the can was in white and in a much more formal text in order to be read clearly. The white contrasted
with the dark background imagery and stood out much more than any other shade.

56. To further develop my work I could have spent more time researching energy drinks, their slogans, colours
and images' used. This would have helped me produce a much more professional and very pleasing to look
at piece of work.
As I feel my work is up to a certain standard this is not an aspect I feel was in desperate need for change,
however a greater use of the market to look at similar cans would have made the preparation into the final
can design easier to deal with.
My can was aimed towards a younger audience, that of who take part in extreme sports on a regular basis.
Therefore the thinking behind the look of the can was to make it look dark, colourless and something that
you would not usually find on the shelf in a store.
When looking at Lucazade, Mountain Due and Red Bull, these target males in the same demographic
however use colour to grab attention.
This can was aiming towards a niche market of those aggressive, rebellious young males who want to
perform at their best and feel drinking a can of energy will provide this.
This was the reasoning behind the lack of colour. However, looking back and suggesting further
development, I believe an experimental stage of colourful cans could have been useful even to just rule out
that possibility.
As Red Bull already have such a great portion of market share I wanted this can to take many aspects from
their previous work but to differentiate and become a much more unique brand.
The lack of colour and imagery was somewhat of a gamble as the audience may not be attracted to the
can, however the thought behind the idea was to bring the brand forward by using the theme itself, of
danger and darkness. Using bright colours would not tie in with the rest of the brand.

57. I believe the final pieces are fit for purpose. This is due to meeting all that was asked for from ‘Bright
drinks’ client and their brief set.
The can includes the correct content and all that is needed for a energy drink. The design of it can be
seen as very simplistic but this is due to wanting to reach out to a certain demographic not that of a
unfinished product or lack of planning.
Enough research was taken to understand what a can should look like when aiming towards a audience
of a young nature.
The use of both the background imagery and font helps suggest who the drink is aimed for and with the
added text at the bottom of the front side only enhances this idea.
‘qWake, designed for those who need energy in extreme adventures’ This idea of ‘extreme adventures’
almost single handedly shows the intentions of the drink.
This description is different to that of the one seen on the advert. This was to make sure the theme
came across to the viewer whereas the advert was to build on the cans theme.
Bright drinks was not sure on where to take the energy drink and who to aim towards, so the theme
created provides them one to expand from, a niche product that can, if advertised well target a large
section of the UK’s young males an possibly move worldwide like Red Bull.
The designs are fit for purpose, they meet the criteria, they are suitable for the targeted audience and
and within all the guidelines of the ASA Rules for advertising.

58. The areas of planning and development that worked well was the selection of the font and colours used.
The screen shots to show the process can be very helpful in understanding how difficult it is to select an appropriate
shade for the can and one that pleases the audience.
The planning side was very detailed in preparing for the final design. Multiple varieties of the can were made including
different orientations, sizes and colours.
The can had originally started to be in a orange font with a black background. The use of fire was also an idea. Before
that the idea generation brought up a can with both fire and an earthquake on the can. (Slide 19)
Compared to the design now you can see the development, such as the font remaining the same and also the earthquake
theme incorporated in the can.
This came at a cost to the fire design, the use of the bigger ‘q’ and the size of the can. It had began with a larger and
thinner size similar to that of the ‘Rockstar’ energy drink, now however it is similar to that of the ordinary coke can.
The trial and error side of the planning I would say worked the best due to helping me get to a final piece that met all
that was asked from the client.
The use of planning was important in this particular unit due to progression being vital in being able to show how the
product has come about, hence the screenshots taken throughout.
The planning in this project I found helped me a lot in understanding what can I was making, who it was aimed towards
and how I would go about created something that would appeal to them.
Looking through different fonts and colours on similar cans already on the market gave me a better grasp on the brand I
was to be making.
The planning and designing of the mind maps I found to be of a great help in finding the theme and what was to be
included in both the can and the advert for it. For example, the background for the can originated from one line that
suggested imagery used and incorporating the theme.

59. Areas of planning and development that could have been experimented with was that of producing different styles to the
final product.
Once I chose the earthquake imagery for the can, I could have spent time producing a set of different designs that
included the brand name. This would have helped give the development aspect a little more depth to it and show that
this task met the brief given.
In relation to the planning stage on the final can, using a variety of colours and fonts and perhaps another mood board to
bring ideas together could have helped in selecting the design.
Asking for peer feedback was another option that could have given the work a boost if more time was given to produce
the cans again.
I feel the development stage had a great influence on the final product because without experimenting with certain
colours or fonts I would not have created a design that I am happy meets what was wanted and that is something the
demographic would consume.
More specifically the development of the text. Using a larger ‘Q’ for the brand name is something that could have been
used in the future should the can have success and it would have been a house style that was recognised such as the ‘M;
in the monster cans.
The use of the text colour was also good to experiment with due to orange not being a popular male shade. The text for
the slogan was something I felt was in need to develop. The use of original ‘Need a Lift?’ slogan for me did not work as it
was not specific to the can and more of a generic term to the energy given from the product.
I also felt that it was a little cliché, the next side to that development was the ‘Bring on the excitement’ slogan, this I
believe was stronger due to being in more relation to the theme of extreme sports, however that did not go well with the
name.
He use of ‘qWake up to the excitement’ worked well in my opinion as it was more warm and felt connected to the brand.
It merged well with the can design. This text for the final slogan was also developed upon and decided that ‘qWake’ as
to the separate to the rest of the text and above the can on the advert.
Areas from this aspect I feel could have been taken further was the experimenting with different slogans. Researching
multiple brands and what they used for the text on the products and how they placed them on the product.

60. Development of the product
Here is a timeline to show
how the product has
progressed within the few
weeks of planning and
production.
You can see that the colour,
style and size has changed
but the name remains the
same and as does the theme.

61. Comparing the final designs
Here I believe the ‘All city’ energy drink cans are similar
in the approach to the brand that I have created.
Not only do both target a younger, rebellious age group
but they use the theme in both the font and background
imagery to interact with the buyer.
In the qWake brand, the earthquake patterns have been
used to decorate the can and make it more suitable to
the audience and the font is used to imply the dark
nature of the drink.
The All city designs are made of graffiti to again, interact
with the audience and make them feel as if the drink
understands them
The cans have different approaches to bring the idea
through such as the colour and brightness of the designs,
however they both aim an audience that take part in
extreme activities

62. In comparison to Red Bull, the design does not
share many similarities, however I took inspiration
from the Zero sugar edition of their drink.
This was because I wanted to have multiple
varieties of the can to make sure all of the people
in target audience are pleased.
This zero sugar aspect can appeal to those who
enjoy the extreme sports and the energy these
products can give them but are also health
conscious and want to reduce the sugar and fat
intake.
I also incorporated the colour change when making
another variety of can.
I made sure that the font, size and imagery was
the same when altering the shade of the can. This
version of Red Bull has made the colours less
vibrant to show some change to the original,
however they still kept the main compositional
features such as the Red Bull logo being in the
middle and the areas of blue and white.

63. The special edition can was produced to give the buyer an
incentive to consume the product.
Having a competition that relates to their interests can be a good
way to make sales within the targeted demographic.
The competition of ‘Win tickets to any formula 1 race of your
choosing in the 2015 season’ will appeal to this specific audience.
Having something that can offer the audience an monetary or non
monetary benefit to the drink other than the sole purpose of
energy can give the can that extra edge that over competitors.
Again, having another colour change to suggest the difference in
can, may make the audience want to see what is new.
Having multiple varieties of can will keep the product fresh and
providing a constant source of advertisement.
Changing the text ‘Energy’ into the same shade as the background
colour is a good way to show the difference in can but by
remaining in the same font keeps the identity.
The house style is present in the can through the name and its
position on the can.
By keeping ‘qWake’ in the same size, font and colour allows the
changes to be as different as possible due to the identity being
kept.

64. When looking into the special edition can I
experimented with many different versions, including
size.
As the can is meant to offer you something that the
original does not I considered making the drink
larger and holding more energy.
This however I felt did not appeal to audience I was
aiming towards with this brand.
This particular drink is aimed towards people who
want a short term source of energy that will get
them through their sporting activity.
Producing a larger can would give them more than
enough of what they require and this could put them
off.
Using a competition or prize was enough to entice
them.

65. Task 8: Web Banner Development-
728 by 90 pixels
This first idea has merged many of the aspects from previous work in this unit together. Such as the
adjustment of letters, the colour and font of the text being kept similar as well as the theme being
incorporated yet again.
The idea of the Richter scale behind is adding to that sense of danger within the drink and I believe
this goes well with the slogan, especially the part about ‘excitement’.
This natural disaster aspect brings forward the idea about extreme sports and the excitement part
only enhances this further.
The orange font is in relation to the advert and the colours used in that. This helps stand out from the
dark shade on the background.
Creating the text by making each letter separate to the other was to make them tie in with the
theme and relate to the young audience.
The idea behind increasing some letters was that it ties in with the background image of rising and
decreasing. This was designed to make it very pleasing to look at overall.

66. Here I have developed upon the idea of incorporating the
same slogan as what is in the advert.
However in this design I wanted to use a much more
darker and more male specific shade throughout,
compared to the orange used in the previous slide.
The idea of the heartbeat imagery was that again it
suggests the extreme nature of the drink and only for
those who dare to take part in those stunts or activities.
Using the font that features on the can is important as it
is the brands identity and a house style so the customers
can recignise the energy drink.
Using the rest of the text In a more formal manner helps
enhance the idea of what the drink is called.
With the added use of a small image of the can, this
makes sure that the advert is coming across to the
correct market.
The use of the Facebook and Twitter logo’s help bring
forward the idea of the design being fit for purpose and a
professional web banner.
Using the same font for the brand name allowed room for
change within the colours used and therefore the blue
can be used.
Using a more square sized web banner (250 by 250
pixels) allowed much more room to place the can
and spread the text out going downwards to show
importance.
Reducing the opacity on the can was important as it
did not need to take importance in this particular
promotional piece due to the branding already being
part of the slogan.
Having a bright image would only make the piece
more crowded and there would be too much going
on for the reader.

67. To develop from the previous idea I wanted to keep the same
aspects such as the name in the same font and the social media
parts being included due to the young target audience.
However, I wanted to make something with less text. Shortening
the slogan to just ‘qWake up’ can bring forward a similar message
in the web banner.
Also, having a good symmetrical look to the piece can make it
more pleasing to view.
Keeping to two dark colours throughout can make the promotional
piece appeal to the demographic of young males.
The use of the hashtag and ‘qWakeEnergy’ help interact with the
buyer and a great way to show them the latest products and what
the brand is all about.
The viewers can also talk to others who have viewed the advert
and discuss what they think about it.
From this the brand can take feedback and improve the design if
needed to in order to please the viewers in future.
The use of the stroke tool has been used well to make the text
and images stand out.
The text next to the hashtag more so. The white stroke stands out
from the other text.
The removal of the website links are
because the use of the hashtag.
Having that means that the viewers
can type that in without the need for
the address.
Keeping the web banner simplistic is
important due to who the product is
aimed towards.
Keeping the font in ‘Silom’ is
important for all the design ideas, this
is to keep the identity and when the
drink is seen the customers will
recignise that style.

68. Here is another idea
towards the design
for the web banner.
In this I wanted to
include the Richter
scale aspect and sign
of life however in a
more ‘exciting’ way.
I have returned to
the orange and black
colours that I used in
both the planning
and production
stages of the advert.
The font has
remained the same
with the added text
in Arial to show the
difference.
My aim is to make the line across the middle change in
colour as part of a gif on Photoshop.
Twitter is again being used and also the hashtag that it
uses. This is a good way to show the product across to
the audience.
Making the logo of twitter into the same shade as the
text helps bring forward that idea of togetherness and
an understanding with its audience.

69. Here are a selection of screen shots to help envisage
what will take place.
The different layers are of multiple varieties of colours
as seen here and they will rotate around switching
between each other as part of a gif.
The idea of this is to add that excitement and colour
which both the brand and theme is trying to get across.
The use of something like this is to keep the audience
looking at the banner and see all the content as so many
are closed without recognition

70. To get the timeline at the rear of the page I went
into the window tool bar at the top of the page and
selected ‘Timeline’
I then selected my first layer clicked to ‘Forever’
and ‘No delay’ so the other layers would not need to
be altered.
I then added a new frame and hid the layer behind.
This was repeated for each of the 55 layers.
Having the animation on forever meant that the gif
would keep going and keep switching from colour to
colour.
No delay switches in the quickest time so for the
colours to change this would be the best choice.

71. Here I have altered the text in
position, size and colour.
I wanted to have the text all together
underneath the colour changing line.
Having similar colours were
important and with using the same
font I was allowed to make the text
darker with an added a=stroke to
support it.
Here on the right is the process in
saving the gif. First the document
has to be saved under ‘Save for
web’.
You can then store the piece as it is
and not just one image.

72. Here is what the web banner would look like if I
was to use the same orange colours as seen in the
previous advert piece.
By adding an inner glow and a much darker stroke
the name stands out that much more, however the
colour is not suitable for this promotional piece.
I wanted to create something unique and never done before but also wanted to remain
within the theme and the target audience.
By keeping the font in the same style, this allowed me change from what it was on both
the advert and the product itself to something totally different.
I wanted to differentiate from the two by having something very unusual. This would relate
to the demographic of aggressive and rebellious young males.
Using a mixture of colours that change will keep the viewer interested and grab attention.
The use of the Twitter logo and the hashtag allows the viewer to look into the product
more and also see what others made of the gif.
Placing the text at the bottom of the page allows the colours that change to be seen more
clearly.

73. Task 8: Web Banner Evaluation
The technical qualities of the web banner are that of the correct use of the
timeline aspect and the gif animation.
With these piece I wanted to differentiate from many other web banners
featured on websites and various internet pages.
Many involve large objects moving and the text being very large and noticeable.
In this piece I created I wanted to focus on the colour and shade being altered
because this would grab the viewers attention in a better way.
This process was created by by selecting the Timeline tool found in the windows
section on Photoshop. This is considered part of the technical qualities due to
the adjustment of the layers and colours so that they would change but also in a
certain time and to loop over.
The use of the forever tool allowed me to let the colour keep changing whilst
the text remained still.
The text was not altered as I felt there was enough happening and further
adjustments would only put the young target market off.

74. I believe the the colour selection would come under a technical quality as part
of this project. This is for being able to look, experiment and find the correct
shade for the piece.
The font and its colour had to be carefully chosen due to the need for keeping
the identity intact. The font was created by highlighting over the generic one
and choosing the house style ‘Silom’ which was used throughout the project and
which can be found on the energy drink can itself.
The placement of the text was a strength to this particular task as there was the
need to keep the style within the demographic the can is aimed towards.
During the first experimental stage of the web banner I created a piece that
involved creating the slogan by choosing the text tool and making each letter
separate to make a custom styled text. (Slide 65) This is feel was a strong point
to the process of development and having that quality led me to my final slogan
and text that was part of a similar theme, that of the heartbeat, Richter scale
one.
The aesthetic qualities of the work are that of the colours used. Both the shade
for the text and the background that changes throughout.

75. The colours chosen work well within the theme of extreme activities as well as
being suitable for the demographic of young males.
Throughout the experimental stage the text was being changed and its position
on the piece was being moved around.
Using a green font works well and blends in with the bright colours used on the
animation as well as the dark background.
As the colour was different to that of the can and the advert, it was vital that
the font remained intact. Placing the text all at the bottom was important to
look visually pleasing and put more focus on the gif that was created.
The animation itself can be seen as one of the main attractions and qualities to
this web banner. This is due to its unique nature.
Having all the text in the same colour was important to bring forward the idea
of the brand and that sense of everything being together.
Also having text in other colours could make them stand out from the rest and
given the brand name being slightly smaller than many other web banners, It
had to remain the same shade.

76. There is a lot of room for development in my work. This would look into the font
and the colours used. Possibly look into the size of the banner and if a smaller
piece was selected the text could be more noticeable.
If there was a much larger timescale in the web banner process I would first
spend time researching many more in the market right now and more
specifically in energy drinks and those aimed towards the younger audience.
I would then draw up ideas of possible text, colour and image ideas that could
be used on this banner.
Using a colour wheel to choose the shade or perhaps asking people from the
demographic could choose a more relevant font for the audience.
In a the design aspect I consider there to be room for another animation. The
change of colour is great, however if there was more time I would experiment
with some other effects such as the image shaking to relate to the theme of
earthquakes that has been kept throughout the project.
The text chosen could also have been experimented with further especially its
position among piece. Having the text higher up may suggest its importance
more than something lower down.

77. I believe the final piece is indeed fit for the purpose it is designed for. I have understood and created a web banner
that does not break any rules from the ASA plus it is aimed towards the right market and they would relate to it.
The animation and colour aspect was something the can was criticised for when asking for feedback and this banner
as well as the advert can bring that brightness and enthusiasm back to the brand.
Using house styles throughout such as the font and slogan helped keep the identity so changing shade would not affect
the work created.
The final piece uses complex tools and effects as well using many stages of planning and development to get to the
final design.
The design itself is fit for purpose and does appeal to the audience it is aimed towards because of both the imagery,
that of the extreme heartbeat styled line that can suggest life or death stunts that are featured in extreme activities
the demographic enjoy.
This with the use of bright changing colours can grab the attention of the viewer and make them want to buy the
product.
This idea of getting the attention of the viewer comes with the twitter and social media side of the piece. The use of
the hashtag brings the young market that it is aimed towards together and they can look into the product with similar
aged people.
This can bring forward interaction with both the buyer and seller of the brand and make a connection. Having just a
hashtag gives the required information and details without putting large amounts of text for websites that can often
ruin the piece.
This web banner can be used on a website due to its size and ability to entice the reader. It also has the correct
layout of something found advertising a product for example, twitter found at the bottom right.

78. Areas of planning and development that worked was the choosing of the background image. It was
because of the experiments that took place which allowed me to come with the idea of the final piece
and its imagery.
The first experiment involved using a Richter scale that tied in with the primary theme of earthquakes
as well as being a suitable size to feature on the original
728 by 90 pixel piece.
This led me to develop the idea and search into similar styles. The next image used was that of the
heartbeat detector. This was to imply the severe nature of the sports that are associated with the
brand and its audience.
The planning that led to this was the research into a background that was much relevant to the theme
unlike the advert one which was seen as a much more general one, that of waking up.
The last image I chose was the much more quirkier design and I believe best brought out the theme I
wanted to get across.
The development of the text throughout was one I found to be useful. In (Slide 65) the slogan was
created in a custom style and made to look more eye catching, however I felt that this did not get the
branding across the best and needed to be in the same font and style as the energy drink itself.
The following idea did include the text as well as progressing with the colour side of the piece.
A much more darker shade to the orange in the previous design started to make the banner more male
specific.
The last design incorporated the same ideas however chose to lay the text underneath so it would look
much more professional and allow the animation to grab the attention.

79. Areas of planning and development that could have done with more work would be that of the colour selection.
As I feel I did choose a suitable shade, having that extra research into the market could have allowed me to find the
colour in more time which would have allowed me to focus on other aspect within the design such as the compositional
side to it.
The animation side of web banner could have perhaps been developed upon, this is because it may be seen as
simplistic yet it is aimed towards a market that do not need to be enticed by bright colours and images.
Parts that could have been developed upon would be possible effects to make the text stand out better. Not with
added colour but with tools that bring it out and make sure that people are looking at the brand of the drink not some
text.
This could have been developed by researching into the brands already out there in the market and how the web
banners for those portray the name.
This could have have helped me produce a stronger final piece, however I still believe the design created is suitable
and would not look out of place if found on a website.
The development stages had a huge impact on the final design and without creating multiple versions and
experimenting I would not have produced a piece that I was happy with and something I felt was suitable for the client.
The use of previous tasks provide great examples to why it is important to plan ahead and keep producing ideas in
order to reach a final design that is acceptable. It may take la large amount of time in the timescale given but will pay
dividends should it be successful.
The positioning of the text has been an recurring issue throughout the project and where to place it on the pieces
created. In this task the layout was finally figured out but only after trial and error.
The use of other creations allowed me to come to the understanding that the text was best placed at the bottom of
the web banner to allow the colours to stand out.

80. Inspiration for the web banner
As Monster have a similar target market to those who my brand is aimed towards I researched into their web banners
before the production process and got inspired by some of the features.
The darkness of the piece being the most interesting and one I wanted to incorporate to my design.
Many web banners and bright and full of life however when targeting a specific audience that are seen as ‘Rebellious’
and ‘Aggressive’ and take par in such extreme sports then the colours and imagery used has to reflect this and the
product.
This was the brand can relate to them and provide them with the feeling to purchase the product.
The simplicity is something I wanted to try use in the work
and that of having the required information but making it
clear and concise.
An idea I could have looked into from this particular piece
could have been the large nature of the brand name. This is
because it is the sole purpose of creating the banner,
to promote to drink.
Another aspect that if different to the designs is that the
can has been used in the banner Whereas I have used
imagery to suggest drink.
Perhaps having a more obvious looking banner with the
product itself included would have brought this idea
forward.
The use of the hashtag was intended
replace the drink and give the viewer something to look
for themselves and allow interaction.

81. When looking into the font colour I wanted to find a shade that would be
specific to the audience that the drink is aimed towards and make it very clear.
This web banner from Urban shares a similar target audience within the young
age range. I took inspiration within the way the chose the colour.
Having the colour green can suggest a ‘better alternative’ psychosocially to the
buyer and this could make the difference when choosing a product where there
is large a amount of competition.
This Urban banner is similar to the
Monster energy drink one from
the previous slide in the way of
having a large brand name
covering a relatively small banner.
It also incorporated the can within the design, something I chose not to do.
I the advert I used the can and wanted to bring the idea forward to the
viewers, however I wanted to try something new and fresh to what else I have
done but more in particularly what else is in the market now.
Like these two banners, I have took inspiration from them but I wanted to
create something unique, hence the gif animation and the changing of colours.

82. Storyboard development
The idea for the storyboard is to have the theme incorporated yet again. That of using earthquakes as
well as the ‘waking up’ idea used in the advert creation.
A possible idea is that of having an alarm going off, leading to the ground shaking and causing a hole
to appear in the floor of this males room.
A ‘qWake’ can jumps up for his to catch it. He would then drink it and have a burst of energy running
out of his house in just his pajamas and onto his bike where he overtakes everyone cycling.
The person will then say ‘qWake up to the excitement’.
This is made with a basic character to show the actions they
do and how they react to the energy drink.
Should this piece be used to the promotional side of the can
then an actor will be hired to perform the script.
The idea behind the advert is that the target audience,
theme and can are all shown collectivity.
The demographic of Young males who need an extra boost to
perform an activity, hence the bike and their enhanced
abilities.
The theme of earthquakes and the name being in
association to what is happening both with the natural
disaster and the waking up and the alarm clock.

83. Here are a collection of screenshots to show how the first storyboard was created.
The certain shapes and objects were placed in the template by dragging them from the row above.
As this was just to show what the idea would look like, basic sketches of the the room and its composition
were created such as the cupboard and the floating television.
These were to give some detail and paint a picture to the reader. The idea behind the third box along was to
tilt the objects to suggest the earthquake was moving everything to a side, which was making room for the
can to appear.
Developing the idea
I am going to add to the basic idea that was created. This will be through adding objects, colours and shapes.
Developing further on this allows the viewer to get a better understanding of what could be created and how they would
go about doing so.

85. You can see the huge amount of development that
has been added from the first idea to the second.
Not only are there colours to make the person and
objects stand out, but further adjustments to the
character have been made.
The inclusion of the bike was to express the
sporting side to the drink. The drink emerging
from the hole was to express the theme of
earthquakes and that the drink can give you a lift.
Having the 5th section in a separate colour was to
make sure the difference in the mood changed.
Gong from shock to disbelief that he has got
energy to do whatever he wants. (Hence going on
his bike straight away)
In the first section it is very noticeable where I have taken the basic
character which was made in Strip Generator and added body parts
to make it that much more believable and so people know exactly
what is happening.
I have included the actual energy drink can to enhance the idea of
what is happening.
The section square is made to have the person annoyed by their
alarm, hence the inclusion of the red cheeks and the facial
expression. The red oval shaped objects were representing smoke
and that anger of being awoken and not having the energy to carry
on.

86. Colour was not the only
aspect developed upon.
The adjustment of the shapes
was important to create the
visual picture to the reader.
Here on the third section, I
Rotoscoped and warped the
bed leg to go inwards and
created the impression of the
force pushing these objects
away.
The same with the cupboard.
Dragging the bottom down
would create the idea of the
contents pushing down.
The lines coming across the
middle of the page in sections
3 and 4 were to represent to
hole that was starting to be
formed due to the
earthquake.
The can was to then shoot up
from the gap and fly towards
the person.
The speech bubbles were to make sure it was clear hat the actor was to
say In these parts. This was to be different to the text that explained
each section in order to make them more clear.
The slogan that featured in the web banner and advert was again kept in
this section of promotion. The idea that the voice over would say ‘qWake
up to the excitement’ this being the house style to the product.

87. Task 9: Storyboard Evaluation (Tuesday)
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?