Unit 15 pitch

Hand Drawn Draft-Poster
This is my poster for my festival that I have created. I plan to create a poster using
my hand drawn draft as inspiration. I have chosen bold and bright colours such as
blue, pink, purple and green because they are summer colours that represent the
festival overall.

Hand Drawn Draft-Advert
This is my advert for my festival that I have created. I plan to create an advert using my
hand drawn draft as inspiration. I have chosen bold and bright colours such as blue, pink,
purple and green because they are summer colours that represent the festival overall.

Graphic Layouts
Slogan
Poster
Dates
Names of artist day 1
Website address
Slogan
Date Date Date
Advert
Website link

Advert inside a magazine -Mood Board

Campaign message linked with
advertisement
Sound waves festival’s slogan
is “good time, good music,
good memories” this would
imply that each person that is
going to the event will have a
good time and enjoy
themselves. The campaign
message for both my poster
and advert link to my festival
of inspiration which is
wireless. My campaign
message is to bring trust and
performances to the festival
audience. I am going to
encourage viewers by listing
each performer on my poster
and advert in order to
encourage people to come to
the event.

Photo-shoot plan
This is my Photoshoot plan where I have
taken the images for the festival.

Festival house style and fonts
Font-within my festival I have chosen a font
from the website DAFONT.COM, I have
particularly chosen the font Prometheus as
it was similar to my festival of inspiration.
Colour scheme-for my festival logo I have chosen the colours blue and black to
feature on the poster and advert as it would link to my festival of Inspiration which is
wireless. I have chosen this particular colours because Wireless festival have also
chosen these colours and I wanted it to look like my festival of inspiration.

Production plan for Advert and poster and audio-
visual– Week 1
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Briefing-
Briefly
explain to
the
advertiser
about the
poster that is
going to be
advertised
Knowing the
Objective-
What is the
purpose of
advertising
the poster
what what
message
would the
audience
gain
Research-I will
have to
research the
poster getting
to know who it
will be
completing
against, what
type of
advertising it
will include and
what resources
are needed
during this
Research-I
will have to
research the
poster
getting to
know who it
will be
completing
against,
what type of
advertising it
will include
and what
resources
are needed
during this
Research-I
will have to
research
the poster
getting to
know who
it will be
completing
against,
what type
of
advertising
it will
include and
what
resources
are needed
during this
Target
audience-
during the
making of
the poster, I
will have to
identify the
target
audience in
order to
make it
successful
Day off
Completed
by 3rd of April
Completed
by 4th of April
7th of April 8th of April
Week beginning-3rd of April 2017

Production Plan-week 2
Target
audience-
during the
making of
the poster, I
will have to
identify the
target
audience in
order to
make it
successful
Media
Selection-
when the
target
audience is
identified,
you will then
need to
select a
suitable
media so you
will be able
to advertise
the poster
for the
consumers
Media
Selection-when
the target
audience is
identified, you
will then need
to select a
suitable media
so you will be
able to
advertise the
poster for the
consumers
Setting the
Budget-the
budget plan
has to be
planned so
there is no
short funds
from the
process of
the
advertising
of the
product.
Setting the
Budget-the
budget plan
has to be
planned so
there is no
short funds
from the
process of
the
advertising
of the
product.
Designing
and Creating
the Ad- this
step you will
need to start
to create the
outline of the
product in
order for it to
be produced
by the
directors of
the agency
Day off
Completed
by 10th of
April
Completed
by 11th of
April
Completed by
12th of April
Completed
by 13th of
April
Completed
by 14th of
April
Completed
by 15th of
April

Designing
and Creating
the Ad- this
step you will
need to start
to create the
outline of the
product in
order for it to
be produced
by the
directors of
the agency
Designing
and Creating
the Ad- this
step you will
need to start
to create the
outline of the
product in
order for it to
be produced
by the
directors of
the agency
Perfection-
when it is
created, you
will need to re-
examine the ad
so that it is in
good condition
to enter the
market.
Perfection-
when it is
created, you
will need to
re-examine
the ad so
that it is in
good
condition to
enter the
market.
Place and
Time of Ad-
then you
will be able
to think
and decide
where the
advertisem
ent is going
to be
shown to
the public
on display.
Day off
Completed
by 17th of
April
Completed
by 18th of
April
Completed by
19th of April
Completed
by 20th of
April
Completed
by 21th of
April
Production plan-Week 3

Execution-
when the
product is
ready to be
advertised, it
will then be
released with
a perfect
creation and
timing to the
market
Execution-
when the
product is
ready to be
advertised, it
will then be
released with
a perfect
creation and
timing to the
market
Client and
focus group
screening
Performan
ce- the last
step is to
judge
where the
advertisem
ent is put
into the
public to
the
customers
where it
would
depend on
the
whether
the product
is a success
or not.
Advertisem
ents
distributed
.
Day off
Completed
by 24th of
April
Completed
by 25th of
April
Completed by
26th of April
Completed
by 27th of
April
Completed
by 28th of
April
Production plan-Week 4

Launch Dates
Dates of festival – 8th – 10th July 2017
Poster and Audio Visual Advert released to audience –
April 28th 2017 so they can purchase their tickets and
so the festival is out there for everyone to know.

Budget summary
Equipment Cost
Office Space £4,712
Recruitment costs £173,500
Staff Salary
Editor(s) £26,500
Designers £25,000-£50,000
Photographers £25,000- £40,000
Marketing Marketing on Facebook

Equipment
I have chosen to use a canon camera from John Lewis in order to take the
pictures I wanted to use for the poster and audio-visual advertisement.
The camera is going to cost £1,249.00 as I am going to be taking images
at a good quality.
https://www.johnlewis.com/canon-eos-7d-mk-ii-digital-slr-camera-hd-1080p-20-2mp-3-lcd-
screen-body-
only/p1723253?sku=234058835&s_kwcid=2dx92700016574800191&tmad=c&tmcampid=2&gcli
d=CMqBotjA9tICFQkUGwodobIFKg&gclsrc=aw.ds

Risk Assessment – Form
I completed an industry standard risk assessment form before taking pictures for the
festival. I had to look into what to take, transport, camera and lighting, sound and what
the director should use. I had to do a risk assessment before hand because it will make
sure I was protecting myself and the person I was taking pictures of from any risks or
hazards, I have ensured that I have covered all aspects of risks that could happen.

Location Recce
Location
Time-
Date-
Why-
I am going to be taking pictures at a friends house as I wont
have to gain permission and so I will be able to take the
images at a better quality. I am going to be taking these
image on the 10th of January at 1pm as I think it is a good
time to take them.
Picture Needed/Required
Shot Type
Props/Equipment
Lighting
Costume
Person/People
Why?
I am going to be using long and close up shots within the
images I am going to be taking because I will be able to
capture the quality of the image. I can going to be borrowing a
canon camera from my school to take these images as it
would be more professional. The model is going to be wearing
causal clothing as it is for a festival it is going to be inspired as,
I am going to be using Jessica Blundell as my model because
she has a natural look and she would fit the part.
Permission Needed
Contact needed to be made, Evidence of this?
In order to take pictures of the model, I am going to be
making a permission form which she will have to sign in order
to gain her permission.
Potential Hazards/Risks
Specific Location
Why?
While I am going to be taking images at a friends house, there
are some risks and hazards I will need to take into
consideration before doing so. While taking images there
could be a possibility that I could drop the camera

Legal and ethical
There are legal and ethical issues I will need to follow when advertising my campaign, as
I have a model in my campaign, it was important I made a model release form where the
model will have to sign it for their permission in order to take pictures of them. It is
important that no offensive or violent language isn't used in my poster and advert,
otherwise there will be defamation and libel. I will need to make sure all my adverts are
copyrighted as I do not ant anyone to copy my ideas, for example if I am going to use an
artist’s logo, I need to make sure I have permission to use it. I need to make sure my
information is not miss leading for example the date of my festival. If I wanted to use the
artist’s logo’s they would receive royalties. Lastly for representation, I need to make sure
I have not convened any stereotypes or been offensive to anyone

Unit 15 pitch

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Unit 15 pitch