2. My music video uses and develops conventions
of real media products that are currently on the
media market. For example, I did research on
the artist whose song Iam usingand I also did
research on similar artists and that allowed me
to have an insight on which sort of features I
should use on my own work.
In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
3. Another convention I discovered
from my research was that there is
a fine relationship between the
music/lyrics and to what is actually
been shown in the video, visually.
For example, things that were
happening on the video were
mentioned in the song this was
done because similar artists also did
this and my video reflects real
media products in this way. I did
this by arranging different shots for
example the pace of the song at the
beginning was very fast so I
speeded up the first few seconds of
the video this corresponded well to
the song.
4. Also another convention I
have discovered when
looking at similar artists and
genres to mine was that
they often used a camera
shot where the camera in
my video plays a person and
acts as point of view for
some of the footage. For
example, when someone is
following Henna.
5. Overall, I personally believe that my video fits in
with real media products as it does use
conventions that are very common music
videos. My music video is similar to other artists
videos within the same genre therefore, it does
not challenge conventions of media products.
6. How effective is combination of your
main product and ancillary tasks?
• After researching on my
ancillary task which was an
album and poster I carried
out a house style
throughout my tasks for
example I used red, white
and black to make them
consistent and professional.
7. I wanted my music video, digi pack and my
poster to have a strong link visually so if my
target audiace would link them together
whenever they saw it for example ,
supermarkets or stores. This is why the poster
and digi pack had images of the band from the
video. This makes it easier for the audience to
link them together.
8. • Also to make my audience
recognise the digi pack I
included a picture of the
pack onto my poster. This
was done so it could be
easier for them to recognise
how the digi packed looked
when they were searching
for it in store.
9. The digi pack has pictures from the music video this
makes the bang recognisable and promotes the music
video. Also I put the digi packs release date because I
believe its very vital to put information as
advertisements only work if they are selling the media
product and giving the correct information.
10. I used publisher to put together my digi pack
and I used photoshop to put together my poster.
This wasn’t very difficult as I used photopshop in
As when I was creating a music magazine.
11. What have you learned from your
auidance feedback?
The first time I got some audience feedback was
when I showed my footage to my classmates. I
received some constructive critisim and suggestions
which was complimenting and impoving my
footage. For example the feedback I received was
that they thought that my location and my range of
shots were excellent and fitted to my genre and
song. The few concerns were that I should use the
tripod as my hands were shaking and it affected the
footage.
12. Audience feeback showed that I
had targeted the right audience
as my classmates were the right
age and their taste fitted to the
genre of my music video. I also
asked people on Facebook to fill
out a questionnaire for me to
find out what they liked and
disliked about my music video. I
found out that they really
enjoyed my music video as it
had humour and different
scenes to it which made it
enjoyable. Others commented
how they liked the storyline to
the video and how the storyline
had a bit of comedy to it.
13. As I began to come to the end of my editing I
asked a few people on what they thought of my
video and how I could improve it. Those people
thought that they loved the different shots and
locations and they thought that I needed to
make my video a bit more up beat in terms of
editing therefore, I put speeded up the pace of
the footage which they really liked.
14. Whilst creating my digi pack and poster I
frequently asked other media students for
feedback so I could make it more professional
and good as possible. The feedback that I got
was that they loved the choice of colour and
pictures. They also loved how I blended
pictures into shapes and added them to the
background behind the masthead.
15. Feedback is important because it enables me to
reflect and develop on my strengths and
weakness. It also helps me to improve my
standard of work and encourages and reassures
me if I'm doing something correct.
16. How did you your new media technologies in the
construction, research, planning and evaluating stages?
• During my research process I
used the internet primarily to
find out what style and
conventions go with my
genre. I used YouTube and
Google to do this.
17. During my process of creating my music video
and ancillary tasks I used many programs. For
example I used imovie on the Mac computers to
put together and edit my music video. Using
imovie allowed me to use different effects to my
music video and allowed me to use different
transitions. I used Photoshop to create my
poster this allowed me to manipulate images
and texts to make my poster look more
attractive and professional. I also used a flipcam
which I already knew how to use as I used it to
film footage for school and I used a tripod to
hold up the flipcam.
