Unit 13 - Lo5

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Tom Evenden
Candidate Number:
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

… Feedback
Slide 5 … What do other people have to say
Slide 6 … Survey Monkey Results
Slide 7 … Question 1
Slide 16 … Did I make the changes
Slide 17 … Photography Plan
Slide 18 … Props
Slide 19 … Equipments Cost Breakdown
Slide 20 … Post Production Plan
Slide 21 … Corrections for Post Production Plan
Slide 22 … Budget Plan
Slide 23 … Printing Cost
Slide 24 … Test Photography
Slide 25 … Photography Plan
Slide 26 … Setting up Equipment
Slide 27 … Key Legal Issues
Slide 28 … Intellectual Properties
Slide 29 … Determine if permission is needed
Slide 30 … Identify the Owner
Slide 31 … Identify the Rights Needed
Slide 32 … Contacting the Owner
Slide 33 … Photography Consent Form
Slide 34 … Facebook and Twitter
Slide 35 … Watermark Images
Slide 36 … Making a Complaint
Slide 37 … Location Hazards
Slide 38 … How to protect the IP of a magazine
Slide 39 … Copyright
Slide 40 … Data Protection Act
Slide 41 … Hazards in the Workplace
Slide 42 … The editor’s 16 codes
Slide 43 … Accuracy
Slide 44 … Children under 16
Slide 45 … Laws have been broken
Slide 46 … How does this apply to VOLUME
Slide 47 … Katz’ Uses & Gratifications
Slide 48 … Maslow’s Hierarchy of Needs
Slide 49 … Demographics
Slide 50 … Advertisement
Slide 51 … Calendar Events
Slide 52 … Conclusion

Witness Statement Comments
Mr Crafts Miss Hanks
The main feedback from my presentation was how smartly
and prepared I was for my presentation. The feedback also
included on how into detail I got throughout my magazine
and that it was helpful with my prezi skills I had gathered.
However, to make my pitch better, I would still have to
include more connotations behind the title and more
information (related to the theory of needs) to the
audience

After asking other people what they thought about my
music magazine idea, through SurveyMonkey, I have
found out that most people, between the age of 12 –
18, prefer a cheap magazine filled with bright colours
and eye-catching pictures.

I sent out a questionnaire for people who had seen my pitch to fill in, here are
some of the results:
After most of the feedback, I think I managed to make a good presentation of my
magazine. However, I have the same corrections for my presentation which it
must include (for example future issues for my magazine, relate my audience to
the Katz and Maslow theories). These points are important because it manages to
connote how much more realistic the magazine can be to being published and
how long he magazine can last if it has a realistic income.

Full Name:
This was put within the questionnaire as one of the important questions out of the
questionnaire. This is because it was so I could understand who the person was who
marked my presentation and magazine idea so if I had any follow-up questions, I could
ask these specific people

What do you think I did within my presentation of my magazine?
This was put within my questionnaire because it helped me to understand the good
and bad points of my pitch so I could improve on any factors that were not as strong
so I could correct myself to sell my magazine better.

Why?
This was helpful to define the individual points of what was good and what was bad in
case people had put in a general overview of what they thought of my magazine.

Other Additional Comments
This was used to give the people who were filling out my questionnaire to add in any
more factors of what they though in case they had run out of space to evaluate my
magazine and pitch.

What do you think I could improve on?
This was used in case the people who had filled out my magazine had only good and
supportive things to say. By saying ‘improve’ it could help me to narrow it down in
order to go into detail over a certain factor which I must improve on to sell my
magazine better.

Why?
Again, ‘why’ was helpful for the specific person’s opinion so then I can take into action
what they felt I needed to sell my magazine better than others, and to help my
magazine stand out stronger than others.

Any additional comments?
This was used again for any points to relate to what was said or if the specific person
had run out of space in order to give me more feedback

How would you rate my presentation?
For this question, the question answerers had to mark a box to whether they felt very
strongly that it was very good, or very strongly that my presentation was bad – which I
could again use to make any corrections.

How likely are you to invest with my magazine?
This was another important question so then I could know to whether it was likely that
my magazine would be able to be sold, or to the idea that some of these suggestions
of corrections would make the magazine better before it can officially be distributed
to the public.

After my pitch I managed to receive feedback on
what went well, and how I could improve. The things
on how I could improve was to add more information
to the work.
The first part of feedback was to include any further
templates/other made front cover designs. I used the
outline of the first magazine I made because that is
mainly what I will use for each magazine, however
the colour may change per issue of the magazine.
Another response to my feedback was within
question 5/6. The response was to include more
upon the finance that my magazine would have to
see if my magazine could be successful or not. So I
included within my Prezi presentation a slide of my
magazine’s budget plan on how much I would spend,
and receive.
The second thing I changed was to add in the
Maslow’s Hierarchy of Needs theory and Katz -Uses
& Gratifications theory because this was the best
way to discuss the reasons behind my target
audience.
These changes are important to the magazine
because it manages to make it easier for buyers to
understand the magazine better of what is
happening.

Before taking my pictures, I needed a good idea of what I needed for
the two pictures I will be taking for the Front Cover and the Double
page spread and whether I will use props within my pictures.
At first I had the idea of having the model looking sad for the front
cover, because within the article, it was about the artist going through
a tough time in their career so I thought having the model look sad, it
would become more eye-catching for the spectators to find out why
the artist is so upset.
In the end I decided that I will have two pictures of the artist
modelling. This is because it allows the spectator to see their artist
looking their best for the magazine which can connote how my
magazine is a professional magazine. I took both pictures in the
corridor because it has a plain background. I also included no props for
the picture, this is because then I can get 100% focus on the artist only
and is cheaper to fund.

Outfit
• Top Shop Parker Coat (Navy Blue)
• Long-sleeved black cropped top
• Navy Blue Skinny Jeans
Location
Corridor with a plain background

Computer x10 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB - Wireless
Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre-installed
£55.49 x 10 = £554.90
Camera x5 Nikon Coolpix L330 Compact Digital Camera - Black (20.2MP, 26x Optical Zoom) 3.0 inch LCD
£92.89 x 5 = £464.45
Printer x3 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy)
£49.00 x 3 = £147.00
Tripod x3 Hama Star 61 Tripod
£14.00 x 3 = £42.00
Photoshop x10 for 3 months £38.73
Desk x10 Home office Desk with 4 drawers 1 Shelf - Color: Beech Effect
£64.99 x 10 = £649.90
Desk Seats x10 Outdoortips Adjustable Fabric Mesh Seat Backrest Executive Office Computer Desk Chair
£35.99 x 10 = £359.90
Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets
£14.49
Printer Ink 20 inks, Compatible Printer Inks Cartridges
£8.99
Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50)
£9.33
Property office space for 3
months
CO-WORK CANNON STREET
£749
Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White
£26.18

Here is a detailed plan over the last
two weeks of November to plan out
my magazine. It connotes what will be
done each day for the magazine and
the final day for when the magazine
will be released.

After I had finalized the
Production Plan, Mr. Crafts
gave me some corrections to
make sure the production plan
managed to realistically meet
the needs my magazine could
cover.
These corrections were soon
met.

Printing Cost: £8710 for 60 pages
Overall cost of Office supplies: £3064.87
8710 + 3064.87 = 11,774.87
Selling Magazine for: £1.99
I will make 10,000 copies of the magazine
10,000 x 1.99 = 19,900
Photography Studio Rent Cost
Cost: £115
19,900 – 115 = £19,785
19,785 – 11,774.87 = 8010.13
If I manage to make approximately £8010.13

I used a website to help
calculate how much it would
cost for my magazine to be
printed. It came out as £8710,
so if I charge the customers
£1.99 for the magazine, I can
make the money back and also
make a profit
http://print24.com/uk/product/magazines/

Here is the pictures that I took for the
front cover and DPS of my magazine. I
wanted, within the front cover picture,
my model to use the same body
language than the one in my inspiration
front cover from VIBE Magazine.

Have I gathered evidence (photos) of Setting up Equipment properly – for
example operating the camera, tripod and any other equipment

According to ‘Copyright Agency’, the first owner of copyright in works created
by employees, as part of their job, is the employer. There is a special provision
in the Copyright Act, for employees of newspapers, magazines and other
periodical publications. These include staff writers, photographers and
cartoonists. There are different provisions depending on when the work was
created, because of changes in the law. This applies to VOLUME because it
allows the magazine to keep within the law and also manages to make this an
independent magazine.
http://www.cla.co.uk

Intellectual property (IP) is a legal definition of ideas such as inventions, artistic works (such as
Facebook, twitter and Instagram), and other commercially viable products created out of a person's
own mental processes. This is what real estate titles and bills of auction create possession of noticeable
items. This relates to VOLUME because this overview covers everything from establishing basic policies
and procedures for intellectual property protection.
This section outlines the basic steps for obtaining permission. Subsequent chapters provide more
detailed information about this process for each type of permission you may be seeking, whether for
text, photographs or music.
In general, to obtain permission, it involves a simple five-step process:
1) Determine if permission is needed.
2) Identify the owner.
3) Identify the rights needed.
4) Contact the owner and negotiate whether payment is required.
Following these steps, is how I find permission for my magazine.
http://fairuse.stanford.edu/overview/introduction/getting-permission/#sthash.tUdjrtiG.dpuf

The first step is to determine whether you need to ask for permission.
Determining whether to ask for permission depends on two questions (Is the
material protected under law? Would your use of the material violate the
law?).
It is not always possible to answer these questions with a definitive answer.
You may have to analyze the risk involved.
For Facebook and Twitter, this material would be protected under law
because of how popular these sites are. You must make sure that these social
sites will not be used in violation for the law.

Identifying the owner of the work you want to use is crucial to
obtaining permission.
Often, you may be able to locate the rights owner just by looking
at the copyright notice on the work (found within the
homepages of Facebook and Twitter).
Copyright ownership may have passed through several hands
since your copy of the work was published.
The method of identifying owners differs from industry to
industry

Each copyright owner controls a load of rights related to the work, including the right
to reproduce, distribute, and modify their work.
As there are so many rights are associated with copyrighted works, you must specify
the rights you need.
This is as simple as stating your full use — for example, you want to make a music
magazine onto Facebook and/or Twitter, you state exactly what you intend to put
within your page for these sites.

Contact the company concerned about the company you are making. You
need to make sure you put exactly what you are doing with no misleading
information.
You then must wait to see if the owner will allow you to legally identify your
ideas.
To contact Facebook and Twitter, there is contact informations easily found
through the help menu.
If they do then you are legally allowed to do so, if not, you must come up with
a different idea.

Before taking the pictures of the
model, Rhia, I had to make a
photography consent form that she
needed to sign in order for VOLUME
to take the pictures.
Within the form, it said that the
individual who signed the form
would allow VOLUME to take their
pictures for promotional reasons
only to the magazine and the
magazine’s website.
As the individual was not over 18
years of age, the models
parent/guardian had to also sign the
form.

Using a company or business name, logo,
or other trademark-protected materials
in a manner that may mislead or confuse
others with regard to its brand or
business affiliation may be considered a
trademark policy violation.
If somebody would like to obtain some
permission from some very popular sites,
such as Facebook or Twitter, the steps
would be very important to obtain.
To contact the makers of Facebook and
Twitter, it is easy to contact them
through their homepage.
These sites also have information about
what should be allowed and not allowed
in-case people have questions.

Watermark images are used in particular images. They use clear writing of the
companies logo over the page or in the corner of the image. This makes the
image belong to the company and therefore illegal to copy the image without
permission.
http://whatis.techtarget.com/definition/forensic-watermark-digital-watermark

If someone were to make a
complaint, the most official and
more easier way to do this is through
the IPSO Website. They involve a
page specifically for the public to
make official complaints:
I also emailed the IPSO asking what
they do with complaints. Within 2
days I received a reply:
Based on this research, I feel that if
there was need to make a complaint,
I could write one out and get a quick
response within a few days.
https://www.ipso.co.uk/IPSO/makingacomplaint.html

For my location in the corridor, I have
had to take a look to find any hazards to
be aware of. Fortunately, my location was
to take the pictures in the corridor. The
hazards I had to take care of where to
make sure the corridor was safe. For this
I made sure to arrange an appropriate
time, make sure the floor wasn’t wet
(incase Rhia or myself could slip over)
and that the corridor was clear of clutter
so then Rhia and I could not accidently
fall over any obstacles.
Here is the location where I managed to
take the images:

According to Entrepreneur, defending your IP through patents and other tactics, creates the
legal foundation necessary to protect your ideas and make sure other companies pay you
for use of those idea but, building a strong IP defense can take up to six years, hundreds of
hours of work and, according to industry insiders, $7,000 to $15,000 in attorney fees.
Once I came up with the product name, I needed to find out whether or not that name is
already being used. Searching the web for the name is the quicker, more reliable way of
doing so. If it's already being used, I will likely have to consult a trademark attorney to find
out whether or not my use is different enough from the one already in use, to justify
spending money on trying to promote a name that is going to have to be changed later.
The next step in getting permission is to identify the rights you need. Each copyright owner
controls a bundle of rights related to the work, including the right to reproduce, distribute,
and modify the work. Because so many rights are associated with copyrighted works, you
must specify the rights you need. This can be as simple as stating your intended use. Asking
for the proper rights can be a balancing act. Sometimes this requires negotiating with the
rights owner to find a middle ground for fees.
http://www.entrepreneur.com/article/220039
http://www.businessknowhow.com/startup/trademark.htm
http://fairuse.stanford.edu/overview/introduction/getting-
permission/#identify_the_rights_you_need

According to Protecting Creativity.com, Copyright is one of the main types of
intellectual property. Intellectual property allows a person to own things they create
in the same way as something physical can be owned. It is the right to prevent others
copying or reproducing someone's work. Copyright arises automatically when a work
that qualifies for protection is created. The work must be original. This means it needs
to originate with the author who will have used some judgment or skill to create the
work. Simply copying a work does not make it original. There is no need in the UK to
register copyright. When an idea is committed to paper or another fixed form, it can
be protected by copyright. It is the expression of the idea that is protected and not
the idea itself. People cannot be stopped from borrowing an idea or producing
something similar but can be stopped from copying. As a general rule, the owner of
the copyright is the person who created it. The author could be the writer, the
composer, the artist, the producer or the publisher or another creator depending on
the type of work. One important exception to this is when an employee creates a work
in the course of their employment in which case the copyright owner will be the
employer.
http://www.cla.co.uk/copyright_information/copyright_information/

The Data Protection Act (DPA) manages how your individual information is used by
organisations, businesses or the government. Everyone is responsible for using their
data, and they must obey and understand the strict rules - otherwise known as the
‘data protection principles’.
For this, my magazine must make sure the information is:
• Handled according to people’s data protection rights
• Used for small, precise stated purposes
• Used honestly and lawfully
• Used in a way that is sufficient, relevant and not unnecessary
• Kept for no longer than is needed
• Kept safe and secure
• Truthful
https://www.gov.uk/data-protection/the-data-protection-act

Companies have a concern to protect employees against health and safety hazards at work. Workers have the
right to know about possible dangers and to refuse work that they consider is unsafe. Workers also have a
accountability to work safely with hazardous materials.
Health and safety hazards exist in every workplace. Some are easily identified and modified, while others make
extremely hazardous circumstances that could be a risk to your life or long-term health. The best way to defend
yourself is to study to know and stop vulnerabilities in your workstation.
There are four main types of workplace hazards:
• Physical hazards are the most common risks and are current in most workplaces at some time. Examples
include: frayed electrical cords, unguarded machinery, exposed moving parts, constant loud noise,
vibrations, working from ladders, scaffolding or heights, spills, tripping hazards.
• Ergonomic hazards happen when the type of work you do, your body position and/or your working
circumstances put a stress on your body. They are hard to recognize as you don’t immediately identify the
harm they are doing to your health. Examples include: poor lighting, improperly adjusted workstations and
chairs, frequent lifting, repetitive or awkward movements.
• Chemical hazards are present when you are exposed to any chemical groundwork (solid, liquid or gas) in
the workplace. Examples include: cleaning products and solvents, vapours and fumes, carbon monoxide or
other gases, gasoline or other flammable materials.
• Biological hazards come from working with people, animals or infectious plant material. Examples include:
blood or other bodily fluids, bacteria and viruses, insect bites, animal and bird droppings.
http://www.ccohs.ca/topics/hazards/

1) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures
2) A fair opportunity for reply to inaccuracies must be given when sensibly called for
3) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital
communications
4) Journalists must not engage in intimidation, harassment or persistent pursuit
5) Editor’s can give out no intrusion into grief or shock
6) Children under 16 must not be interviewed
7) Children under 16 must not be identified in cases involving sex
8) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of
hospitals or similar institutions to pursue enquiries
9) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they
are genuinely relevant to the story
10) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by
intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs;
or by accessing digitally-held private information without consent
11) The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is
adequate justification and they are legally free to do so
12) The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any
physical or mental illness or disability
13) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of
its general publication, nor should they pass such information to others
14) Journalists have a moral obligation to protect confidential sources of information
15) No payment or offer of payment to a witness - or any person who may reasonably be expected to be called as a witness - should be
made in any case once proceedings are active as defined by the Contempt of Court Act 1981
16) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise
crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates - who may
include family, friends and colleagues
https://www.ipso.co.uk/IPSO/index.html

Accuracy is very important to my magazine. I had to make sure that when I
interviewed Rhia, I cannot change anything she says to put her reputation in trouble.
This could otherwise lead Rhia to sue the magazine which can put me out of business
altogether.
I must also make sure to be accurate on the front cover of the issue of the magazine.
For example my magazine will not be able to change the words/point of the interview
for readers to get the wrong impression of both the magazine and the artist.
Furthermore, within the front cover and DPS, my magazine can not post images that
can change the way of how people can think of her/to link with an inaccurate story.
In the end I decided to keep the images simple with not much facial expression OR
manipulation for that matter. This will help secure the fact that my magazine is not
being inaccurate or misleading any fictional information.
Front Cover
DPS

The fact that ‘children under 16 cannot be
interviewed’ did not apply to VOLUME as Rhia
was 17 years of age. However VOLUME did send
out a photography consent form for Rhia and
her parent, Kimberly, in order to take the
images.

These codes have been broken in the past, before
Jennifer Anniston got married, Star Magazine let
out that Jennifer Anniston was having a baby.
However this was not the case.
Jennifer Anniston had told in the interview that
she and her husband were only thinking of having
children and the magazine had twisted her words
for the magazine to give out new news that
nobody had managed to find out yet.
Soon after, OK magazine stretched the truth even
more by telling out false news that Jennifer
Anniston was having twins, a boy and a girl.
This type of information has broken many of the
16 codes. Code 1 – ‘The Press must take care not
to publish inaccurate, misleading or distorted
information, including pictures’. And code 14 –
‘Journalists have a moral obligation to protect
confidential sources of information’.
http://okmagazine.com/photos/jennifer-aniston-justin-theroux-pregnant-twins-gender-names/photo/1001315841/
https://www.ipso.co.uk/IPSO/index.html

The editors 16 codes are all important to my magazine because it is a important way to
know what can and cannot be said within my interviews. We need to know this otherwise
some interviews may put my magazine into legal trouble.
It is important to keep to the 16 codes so my magazine is sincere and can be trusted by the
public and the readers of the magazine. If the magazine is sincere, then VOLUME can be
known for a magazine that keeps the interviews truthful and therefore not leading the
spectators into any misconducting information.
If my magazine was unable to keep to these 16 codes then members who have been
interviewed for my magazine may be able to sue my magazine out of business through false
information and images that have not been allowed.
The hazards are important because health and safety is one of the top priorities for the
magazine – even in the location of where I will be taking my images. For example I will be
taking my pictures for the front cover and DPS, so I must take a list of hazard(s) the location
may give (risk assessment) – in this case my idea was to make sure the floor wasn’t wet.
This is important because either the model or I could slip and hurt ourselves which could
also lead to my magazine being sued.

Katz theory is about relevant events and conditions in immediate surroundings,
society and the world and/or seeking advice on practical matters or opinion and
decision choices.
This links to VOLUME because it includes all types of information about music around
the world on what is new in the music industry. This will inform and educate the
audience to keep them updated about what is going on around the world within
music. However, VOLUME diverts from any sort of information not relevant to music,
this is important because it manages to keep up the fact how this magazine is for
music purposes only.
http://www.slideshare.net/zlorhenley/uses-and-gratifications-theory-6933502

Successful marketing persuades a prospective client to purchase the product or
service you are selling to become ‘social climbers’.
This links to VOLUME magazine because VOLUME persuades the target audience that
it is better than the other magazines. For example VOLUME has their own online
Facebook and twitter page through social media. This is an example of below the line
marketing. They use this idea for marketing my magazine because it is not only
cheaper, but the newer and more efficient way for marketing as it keeps to what their
target audience will use. It helps the readers to become ‘social climbers’ because the
magazine’s social sites will help the viewers to get involved with the magazine and find
out breaking news, comment, like and share to others.
http://www.simplypsychology.org/maslow.html

Demographic segmentation consists of dividing the market into groups
based on variables such as age, gender family size, religion, race and
nationality.
This also relates to VOLUME because of the same reasons, they too
have a age range (13+), gender (Male and Female) with a suitable
religion, race and nationality (any). According to socio economic
groups, VOLUME is aimed for people in the category ‘B’ and ‘C1’
because the class is more around the age-range target.
http://www.abc1demographic.co.uk

In the end I decided to advertise my magazine through social sites on the
internet, the spectator can tell that it is available on Facebook and Twitter by
looking at the logos found at the bottom left of the magazine front cover:
Facebook
Twitter

Within my magazine, I feel that it should be more festive around the year, this is
because it helps appeal more to the viewers more .
For example around Christmas, the magazine will reflect a more festive appearance
(for example having the picture of the model in a Christmas outfit) and will contain
interviews and activities for the spectator to read about to help celebrate the holiday
but, VOLUME will only interview music artists only and will not cover other events
outside the music industry. This is because this music magazine will manage to keep
the relevant information for the spectators that will buy the magazine.

In the end, my presentation managed to draw in attention, for the target
audience, to advertise my magazine.
I feel that I have managed to go into detail for the magazine for the legal side,
and what will be included throughout my magazine.
However, to improve, the pitch could have been better by adding in more
information about the target audience as I did not mention much of the detail
I have into the pitch.

Unit 13 - Lo5

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Unit 13 - Lo5

Editor's Notes