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2nd Magazine Pitch Idea
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- 2. 6. 1stProposal 7. 1st Proposal 8. 1st Proposal 9. 1st Proposal 10. 1st Proposal 11. 2nd Proposal 12. 2nd Proposal 13. 2nd Proposal 14. 2nd Proposal 15. 2nd Proposal 16. Connotations Behind Title for 1st Idea 17. Connotations Behind Title for 2nd Idea 18. Hand Drawn & Article Drafts CONTENTS PAGE
- 3. 19. HandDrawn & Article Drafts 20. Hand Drawn & Article Drafts 21. Hand Drawn & Article Drafts 22. Graphic Layout (Front Cover) 1st Idea 23. Graphic Layout (Front Cover) 1st Idea 24. Graphic Layout (Double Page Spread) 1st Idea 25. Graphic Layout (Double Page Spread) 1st Idea 26. Graphic Layout (Front Cover) 2nd Idea 27. Graphic Layout (Front Cover) 2nd Idea 28. Graphic Layout (Double Page Spread) 2nd Idea 29. Graphic Layout (Double Page Spread) 2nd Idea 30. Colour Scheme for 1st Idea CONTENTS PAGE
- 4. 31. ColourScheme for 2nd Idea 32. Intended Target Audience for 1st Idea 33. Intended Target Audience for 1st Idea 34. Intended Target Audience for 1st Idea 35. Intended Target Audience for 1st Idea 36. Intended Target Audience for 2nd Idea 37. Intended Target Audience for 2nd Idea 38. Intended Target Audience for 2nd Idea 39. Intended Target Audience for 2nd Idea 40. Budget Summary (Separation Slide) 41. Budget Summary 42. Budget Summary CONTENTS PAGE
- 5. 43. BudgetSummary 44. Budget Summary 45. Job Roles 46. Income 47. Estimated Costs 48. Profit/Loss Breakdown 49. Profit/Loss Breakdown, Advertising 50. Office Budget 51.Magazine Sales Per Year 52. Profit/ Loss Breakdown 53. Sources of Income 54. Social Media 55. Production Plan 56. Image Plan CONTENTS PAGE
- 6. I willbe producing/formatting a popular music based Music Magazine which will have a variety of double page spreads which will be conventional despite taking inspiration from Clash Music Magazine. In addition to this, the front covers have been inspired from Clash Music Magazine in terms of the house style and colour scheme which is very representative in my front cover and double page spread e.g. drop capital. The working title for the Music Magazine that I am looking to launch is Smash Music Magazine, although the name for the proposal might change and this is mainly dependent on the primary research which is done through the form of Survey Monkey. Furthermore the colour & house style has been mainly inspired by Clash Music Magazine as I feel there is a gap in the market, plus I want to bring the escapism and enjoyment back to popular based Music Magazine. In addition to this, the format would normally be inspired by Clash Music Magazine, but unfortunately due to the fact that Clash Music Magazine is a very unconventional magazine I was forced to take format inspiration from conventional music magazines such as Q, NME, & Kerrang. 1ST PROPOSAL
- 7. The maingenre for our Music Magazine “Smash” is a popular music genre based magazine and is mainly inspired by Magazines such as “Clash” & “Smash Hits” who are no longer in existence. The core of our magazine was inspired by them e.g. Mood Boards, Front Cover, Double Page Spread Designs. However due to the fact that Clash is a very unconventional music magazine, I was forced to look at NME, Mojo, & Kerrang in order to aspire to have conventions that are in similarity/same as their Front Cover & Double Page Spread. The name of my Music Magazine is called “Smash” and what I am looking to bring to the potential audience is a remake of “Smash Hits” in the sense that there will be content surrounding huge music stars and domestically big stars which for our Music Magazine will be known as chief support in order to help boost the sales for our Music Magazine. This will further broaden and enhance our consumer total as more and more fans from the domestic fans will be intrigued & enticed into our Music Magazine as a result of this. The theory of star appeal is very much evident in our Music Magazine for the reason that in our very first issue, we are utilizing Eminem as the face of our Music Magazine and we feel that this is a massive draw and therefore will pull in various amounts of fans who will want to read this feature on Eminem. 1ST PROPOSAL
- 8. The maincolours that will be utilized for this particular music magazine will be pink & white as they are the similar colours to our chosen magazine of inspiration which is Clash Music Magazine. The colours will be consisted in terms of their style & what I mean by this is that the format of the colours will remain the same throughout the front cover and double page spread. The music magazine that we are producing will take main inspiration from Clash Music Magazine in which we will take the inspiration based on the colour/font style and the utilization of imagery on the front cover & double page spread. This is essentially important as we need to field a certain level of consistency in order to match the local demographic. The main software that we will be utilizing will be Adobe Photoshop CSS.1 and this is very useful when you want to add and tweak designs that you have planned to create before using Photoshop and this can be anything from the copy aspect of your double page spread to your cover lines of your front cover. 1ST PROPOSAL
- 9. The demographicor the audience which is more commonly known as can be considered as one of or even the most important aspect for a music magazine to succeed as customer sales & sales in general is based on the viewership. The age of our music magazine “Clash Music Magazine” will be around 17-30 and this is evident through the primary and secondary research we have taken upon ourselves through the use of Survey Monkey & research we accomplished also. Furthermore, our music magazine will be viable to both genders and what I mean by this is that we are trying to create an image where it won’t be considered weird for both genders to buy one magazine. In relation to the socio economic needs table, we will be utilizing the C2 & D class category which will hopefully further promote customer sales for our music magazine as the C2 category mainly contains students who may be interested in music, & the D category mainly contains men and women just starting jobs who also may be interested in music and our music magazine provides the perfect service that C2 & D from the socio economic needs are looking for. Our music magazine only covers a genre which is pop but thankfully that genre is viable for all races to purchase our magazine as we don’t want to have a divide between the certain ethnicity groups on potentially who should and should not be purchasing a copy of our music magazine. 1ST PROPOSAL
- 10. I planto have 30 pages on this music magazine which includes both the front and back pages, we also plan to have these pages in print for A4 in terms of the size and the justification behind this is that normal magazines have more pages than I am planning to include within our music magazine which may create a higher demand for our music magazine which gives us the edge over our competitors. Our music magazine “Clash” provides a weekly common yet useful service in which provides a good amount of detail on a weekly service in which you might not see from our competitors. The magazine will cost £2.10 per week which enables the potential customers to have an solid service for a little price which yet again gives us an edge over our domestic competitors. 1ST PROPOSAL
- 11. I willbe producing/formatting a popular music based Music Magazine which will have a variety of double page spreads which will be conventional despite taking inspiration from The News of Music Magazine. In addition to this, the front covers have been inspired from The News of Music Magazine in terms of the house style and colour scheme which is very representative in my front cover and double page spread e.g. drop capital. The working title for the Music Magazine that I am looking to launch is The News of Music Magazine, although the name for the proposal might change and this is mainly dependent on the primary research which is done through the form of Survey Monkey. Furthermore the colour & house style has been mainly inspired by Clash Music Magazine as I feel there is a gap in the market, plus I want to bring the escapism and enjoyment back to popular based Music Magazine. In addition to this, the format would normally be inspired by Clash Music Magazine, but unfortunately due to the fact that Clash Music Magazine is a very unconventional magazine I was forced to take format inspiration from conventional music magazines such as Q, NME, & Kerrang. 2ND PROPOSAL
- 12. The maingenre for our Music Magazine “The News of Music Magazine” is a popular music genre based magazine and is mainly inspired by Magazines such as “Clash” & “Smash Hits” who are no longer in existence. The core of our magazine was inspired by them e.g. Mood Boards, Front Cover, Double Page Spread Designs. However due to the fact that Clash is a very unconventional music magazine, I was forced to look at NME, Mojo, & Kerrang in order to aspire to have conventions that are in similarity/same as their Front Cover & Double Page Spread. The name of my Music Magazine is called “Smash” and what I am looking to bring to the potential audience is a remake of “Smash Hits” in the sense that there will be content surrounding huge music stars and domestically big stars which for our Music Magazine will be known as chief support in order to help boost the sales for our Music Magazine. This will further broaden and enhance our consumer total as more and more fans from the domestic fans will be intrigued & enticed into our Music Magazine as a result of this. The theory of star appeal is very much evident in our Music Magazine for the reason that in our very first issue, we are utilizing Eminem as the face of our Music Magazine and we feel that this is a massive draw and therefore will pull in various amounts of fans who will want to read this feature on Eminem. 2ND PROPOSAL
- 13. The maincolours that will be utilized for this particular music magazine will be pink & white as they are the similar colours to our chosen magazine of inspiration which is The News of Music Magazine. The colours will be consisted in terms of their style & what I mean by this is that the format of the colours will remain the same throughout the front cover and double page spread. The music magazine that we are producing will take main inspiration from The News of Music Magazine in which we will take the inspiration based on the colour/font style and the utilization of imagery on the front cover & double page spread. This is essentially important as we need to field a certain level of consistency in order to match the local demographic. The main software that we will be utilizing will be Adobe Photoshop CSS.1 and this is very useful when you want to add and tweak designs that you have planned to create before using Photoshop and this can be anything from the copy aspect of your double page spread to your cover lines of your front cover. 2ND PROPOSAL
- 14. The demographicor the audience which is more commonly known as can be considered as one of or even the most important aspect for a music magazine to succeed as customer sales & sales in general is based on the viewership. The age of our music magazine “The News of Music Magazine” will be around 17-30 and this is evident through the primary and secondary research we have taken upon ourselves through the use of Survey Monkey & research we accomplished also. Furthermore, our music magazine will be viable to both genders and what I mean by this is that we are trying to create an image where it won’t be considered weird for both genders to buy one magazine. In relation to the socio economic needs table, we will be utilizing the C2 & D class category which will hopefully further promote customer sales for our music magazine as the C2 category mainly contains students who may be interested in music, & the D category mainly contains men and women just starting jobs who also may be interested in music and our music magazine provides the perfect service that C2 & D from the socio economic needs are looking for. Our music magazine only covers a genre which is pop but thankfully that genre is viable for all races to purchase our magazine as we don’t want to have a divide between the certain ethnicity groups on potentially who should and should not be purchasing a copy of our music magazine. 2ND PROPOSAL
- 15. I planto have 30 pages on this music magazine which includes both the front and back pages, we also plan to have these pages in print for A4 in terms of the size and the justification behind this is that normal magazines have more pages than I am planning to include within our music magazine which may create a higher demand for our music magazine which gives us the edge over our competitors. Our music magazine “The News of Music Magazine” provides a weekly common yet useful service in which provides a good amount of detail on a weekly service in which you might not see from our competitors. The magazine will cost £2.10 per week which enables the potential customers to have an solid service for a little price which yet again gives us an edge over our domestic competitors. 2ND PROPOSAL
- 16. As youcan see, both titles for both ideas are called “Smash & The News of Music”. The first idea I will be talking about is “Smash” which connotes what our ethos is all about and that is the development that we are looking to make over the next few months. The word smash connotes that you seek and destroy what you have in sight, for example we chose Smash as our first idea as it exemplifies what we want to do to our target market. CONNOTATIONS BEHIND TITLES FOR 1ST IDEA
- 17. The secondname we have come up with for our second idea is “The News of Music”, this therefore connotes what our music magazine about as it grants the customers with the latest updates and news within the music industry. For example some of the pages that we cover will be based around some news that is floating around the music industry such as upcoming albums and singles in the near future. CONNOTATIONS BEHIND TITLE FOR 2ND IDEA
- 18. HAND DRAWN &ARTICLE DRAFTS
- 19. HAND DRAWN &ARTICLE DRAFTS
- 20. HAND DRAWN &ARTICLE DRAFTS
- 21. HAND DRAWN &ARTICLE DRAFTS
- 22. GRAPHIC LAYOUT (FRONTCOVER) 1ST IDEA The Masthead is displayed as the main thin bar at the top of the image below, the masthead needs to be kept simple as it is a very conventional and therefore essential aspect of the front cover of any music magazine. This is very important as we want the Masthead to be recognisable to the customers so that they might be intrigued by the conventionalism from our magazine of inspiration “Clash” The main Front Cover Image foreshadows the content for the rest of this music magazine and that sets out what kind of artists and what kind of genre is put out throughout the latest addition of this music magazine. Additionally, the Front Cover Image gives the customers a moment to take in and understand what the picture might foreshadow what content is to come later in this debut issue of our music magazine. The Cover Lines are normally considered as an important aspect, and therefore the cover lines will be placed onto this text box and this will help to promote our music magazine to fans of the artists who are the cover lines.
- 23. GRAPHIC LAYOUT (FRONTCOVER) 1ST IDEA The colour pink as I have stated in the House Style is consistent throughout our music magazine pages whether that would be front cover or double page spread. Furthermore the colour pink is constant in not only the house style but also the font style which makes this music magazine a conventional magazine in relevance to their competitors. This thin white bar states a world exclusive for the music star who features for our music magazine whether that be Eminem, or another music superstar such as Ed Sheeran. This again is exceptionally important
- 24. GRAPHIC LAYOUT OFDPS 1ST IDEA Within a graphic layout of my Front Cover & Double Page Spread there are a various amount of conventions which we have within these graphic layouts. First and foremost, Captions are an essential part of a double page spread of a printed publication, furthermore Captions are the description of the images which are below. These are very important as it is known to be conventional when doing so in order to be on a level par with competing magazines such as Clash, NME, & Mojo. Among many conventions, many consider the Masthead to be one of the most essential conventions which mainly boils down to the pure significance of this convention as without a Masthead you might as well not even publish your magazine as the Masthead is the first thing that the customer sees.
- 25. GRAPHIC LAYOUT OFDPS 1ST IDEA Moving on, the Main Image is very important as well as it may connote to the reader a particular tone for the rest of double page spread interviews. Additionally, the Main Image is there to lure the customer in and intrigue them to read on, an example of this would be if the image was of a BIG music star and therefore the star appeal would then lure the customers in. This would not only lure the local demographic/intended target audience in, it would also lure fans of that particular music star who might not be interested in our magazine but rather in that DPS. The Text itself could connote something different to the reader in hand and therefore it is very important for us to get this right so we do not come across to arrogant in the sense that the fans might get the impression that we have upset them or the big music star that they idolise.
- 26. GRAPHIC LAYOUT OFFRONT COVER 2ND IDEA The slogan is considered as an important aspect of any Front Cover of a music magazine as this may lure the customer in. In addition to this, the slogans are normally word by word what I mean by this is that it may be something like “Live For This” this will catch the eye of the reader which could lead into the customer buying this music magazine. The cover lines are as well considered as important as they are recognised as chief support for any music magazines. This is important as the customer needs to know who else the magazine will be covering throughout the Double Page articles as well.
- 27. GRAPHIC LAYOUT OFFRONT COVER 2ND IDEA The main image is very important as it is the image of the music star who is the main feature on your music magazine, we would need this main image to be very formal in the sense that the picture is not out of position to make sure that our music magazine looks very professional. The masthead is therefore maybe the most dependable convention of a music magazine as the first thing usually a customer sees when picking up a music magazine is the Masthead. As a result of this we will need to make our masthead very noticeable and eye catching for example making the masthead bold and colourful could be one possibility.
- 28. GRAPHIC LAYOUT OFDOUBLE PAGE SPREAD 2ND IDEA The interview is a big part of what makes a DPS at a solid standard in the sense that the questions need to suit the artists requirements. For example someone like Eminem we would need to field jovial questions to see if he has a playful and comical side to him and we want to show the customers that hopefully, however we need to stay serious at some parts in the interview.
- 29. GRAPHIC LAYOUT OFDOUBLE PAGE SPREAD 2ND IDEA The masthead within this DPS is very important as in similarity with the Front Cover in the sense that people may judge the content of your magazine before they have ready when they see your masthead. As a result of this, we need to make the masthead bold so people know what our magazine is called within the first few seconds that they view our magazine.
- 30. COLOUR SCHEME FOR1ST IDEA The 4 squares below this text are a combination of colours of inspiration from Clash Magazine & some colours which we would like to implement into our own music magazine. The colours that are from our magazine of inspiration “Clash Music Magazine “ which demonstrate a level of consistency in the sense that the colours being idolised by us referring to Clash Music Magazine & these colours are the Orange & Yellow which are used for conventions such as Masthead & Cover Lines. Additionally, the Red & Pink colours were selected as a result of market research in which members of the public gave their answers to questions such as “What does this colour represent to you?” in which their answers are analysed by us and then we made the last decision to utilize these colours.
- 31. COLOUR SCHEME FOR2ND IDEA The 4 colours which you can see towards the bottom view of this slide connote what colours we took from inspiration from the magazine, Clash. We felt that Clash had some fantastic colours to not only fit their house style but also their demographic which was 15-24 which is also our demographic. In addition to this, the Blue will most likely be used for our Front Cover and this will be highlighted throughout the rest of Double Page Spreads and the other articles. However colours such as Orange, White & Red can be used either on the Front Cover & Double Page Spread for conventions such as Puff Promotions, Pull Out Quote & needing some of the colours to separate the question and answers for our Double Page Spread interview.
- 32. INTENDED TARGET AUDIENCE(1ST IDEA)
- 33. INTENDED TARGET AUDIENCE(1ST IDEA) The socio economic needs category that we will be used for my 1st idea will be category D. Social Need D is one of the two social needs that my intended target audience will be used for my music magazine, the base of Social Need D are unskilled manual workers who will want to expand their knowledge on music. We chose this predominantly in order to gain mass number of views as they are thousands upon thousands of music students in the UK. As you can see, I have only chosen one category and this is solely down to the mass number of students who would buy our music magazine which may be due to their interest, or to further enhance their knowledge.
- 34. INTENDED TARGET AUDIENCE(1ST IDEA) Definition: Psychographic segmentation can be defined as when you divide the market into groups based on social class, lifestyle and personality characteristics. It also can be based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. The spending power of the reader in terms of the cost of our music could be dependent on the sales we make per week, per month or even per year. Therefore, we will need to set the price right and we know we have got the price bang on right as we carried out primary research to find this. Spending power can prove to be significant for us as customers may feel less inclined to purchase our music magazine if they feel that the prices of our magazines are an anomaly in contrast to similar genre based music magazines.
- 35. INTENDED TARGET AUDIENCE(1ST IDEA) Hartley's 7 subjectivities are as follows: Age, Gender, Class, Ethnicity. Self-Image, Nation & Family. Firstly the age range of our music magazine will be determined by our music magazine of inspiration which is Clash Music Magazine, If we failed to do this it could be potentially damaging as we would produce very minor sales. Secondly the gender of my magazine will openly be buyable for both male and female students, as we need to broaden our intended target audience as far as possible in order to produce mass sales.
- 36. INTENDED TARGET AUDIENCE(2ND IDEA)
- 37. INTENDED TARGET AUDIENCE(2ND IDEA) The socio economic needs group in which I have chosen for the second idea is B & A. We have chosen based on the magazine of inspiration that is MOJO in the sense that they surround their magazine over customers who are wealthy and can afford the type of products that MOJO also advertise in their magazine. Therefore we want a certain demographic that have a disposable income and therefore have high salaries. As you can see, I have chosen a combination of two socio economic needs categories which can bring in a mass amount of customer sales due to the fact that more customers would be involved as a result of the combination in which we have selected to target.
- 38. INTENDED TARGET AUDIENCE(2ND IDEA) Definition: Psychographic segmentation can be defined as when you divide the market into groups based on social class, lifestyle and personality characteristics. It also can be based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. The spending power in terms of who we are targeting for, in the sense that our demographic of high salary earners will have the financial ability to buy more than 1 issue of our music magazine whether that be for their friends or family. Therefore we need to set this price right in order to gain the income that we would like to.
- 39. INTENDED TARGET AUDIENCE(2ND IDEA) Source: http://www.bauermedia.co.uk/uploads/Mojo- Feb2013a.pdf Hartley's 7 subjectivities are as follows: Age, Gender, Class, Ethnicity. Self-Image, Nation & Family. Firstly the age range of our music magazine will be determined by our music magazine of inspiration which is MOJO, we have taken aspects from our magazine inspiration such as the Age that MOJO use to identify their content and tweaked it to fit our ethos The gender for this 2nd idea of a music magazine will mainly be male and this is because we want to follow MOJO in the sense that they have 74.1% male readers.
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- 41. BUDGET SUMMARY Source:http://work.chron.com/yearly-salary-magazine-editor- 4078.html Chief Editor: £38,000 to £50,000 per year, We want an editor who is serious, commanding and transparent in the sense that they are honest, and are not afraid to voice their opinions about anything. Source:http://www.prospects.ac.uk/magazine_journalist_salary. htm Writer: £18,000 to £35,000 per year, A writer for our music magazine will need to be determined, work hard and have a basic general knowledge in the music industry. Source: http://education- portal.com/articles/Magazine_Photographer_Job_Duties_Salary_ and_Outlook.html Photographer: £26,000 to 35,000 per year, We are looking for someone who is consistent and gets the job done, no qualifications will make you a stronger candidate than others.
- 42. BUDGET SUMMARY We willbe using the National Search Engine Optimization as it is a relatively low cost in contrast to the other advertising & marketing strategies. This will gain views as when casual music fans search for “popular music genre magazines in the uk”, we will be the first on the list when people do this. Another reason on why we have chosen to do this is because in this modern day and age, the general public and especially teenagers use the internet as their source of information.
- 43. BUDGET SUMMARY http://songlines.co.uk/songlines/advertising.php Source: http://www.nytimes.com/2009/03/23/arts/music/23spon.html ?_r=0 I will be looking to pay from £2,000 to £5,000 to organisations who will sponsor our music magazine and this is all done so that our music magazine can become more heard. What I mean by this is that we are looking to have a variety of sponsors and partnerships with us so that they can help us with the reputation of our magazine and we can help them too. Distribution: Source: http://www.whiteeagledistribution.co.uk/prices.htm I can confirm that we will have future meetings with White Eagle Distribution to negotiate certain dealings in order to distribute the use of leaflets, and brochures in order for our music magazine to further be heard by more and more people.
- 44. JOB ROLES Webelieve that it is essentially important that we have a plan of how much money we are willing to pay. We are looking to advertise our products on YouTube as it is a great opportunity for us to put us on the map in the sense that we will get more noticeable to whoever watches the video. Job Roles Salaries Finance Team £20,000 Editorial Team £12.000 Photographers £15,000 Production Team £20,000 Advertising Team £22,000 Reporters £10,000
- 45. INCOME We willmainly get our income from our advertising and profit from sales as advertisement will be placed on our pages in order to gain income and the other main source of income will be our profit sales.
- 46. ESTIMATED COSTS Dueto our monthly release dates, we will be releasing 12 magazines a year which will mean that the printing for our magazine for all 12 issues will be £22,472.80, the equipment needed for this per 12 issues will be £25,819.25, and the office space needed to complete this operation will be £118,890.
- 47. PROFIT/LOSS BREAKDOWN Profit Loss Advertising:£1,598,210 Printing: £22,472.80. Singular Issue: £40,200 Employee’s Salary: £410,000 Equipment: £25,819.25 Office Space: £118,890 Total (Profit) =£1,638,410 Total (Loss)= £577,718.05 Total= £1,060,691.95 Before I made any adaptations to my profit/loss breakdown for our Music Magazine, this was a very basic/bog standard version of the profit/loss breakdown.
- 48. PROFIT/LOSS BREAKDOWN Types of Advertising Numberof Advertisemen ts Individual Costs Total Costs Half of a Page 4 £10,072 £40,288 Full Page 2 £45,230 £90,460 Full Page Advertisemen t 10 £6,032 £60,320 Total Advertisin g Profits for each issue £191,068 Annual Income £2,292,816 Advertising Lastly, the advertising as I stressed highly within my pitch was going to be monumental in terms of what profit or loss I was potentially going to make & as you can clearly see from the table the annum income alone from Advertising is £2,292,816 which is a mass amount and will contribute greatly towards the profit side of the Profit/Loss breakdown.
- 49. OFFICE BUDGET PERYEAR Office Budget (Per Year) Cost Employee’s Salary £375,000 Equipment £29,312,799 Printing £30,020,532 Office Space £125,899 This is the budget that I have calculated for Profit/Loss breakdown in order to work out what kind of Profit or even Loss that I could gain which I have allocated for my budget this year and this could be increased or decreased for the second year but that is majorly dependent on what profit or what loss I have made.
- 50. MAGAZINE SALES PERYEAR Magazine Sales Magazine Sales Profit at end of annual year (45,000 copies) Profit from each issue (£2,500 copies sold) £30,200 £7,500 Above is a breakdown of the Magazine Sales per year and again this is contributed towards the total profit or total loss of our Music Magazine per annum.
- 51. PROFIT/LOSS BREAKDOWN Profit AccountLoss Account Advertising Income= £2,229,816 Employee’s Salary= £375,00 Income from Annual Year= £30,200 Printing= £30,020,532 Total Profit= £2,415,142 Equipment= £29,312,799 Office Space= £125,899 Total Loss= £560,230 Total Profit= £1,854,912 The first slide of the Profit/Loss breakdown exhibited on what a bog standard Profit/Loss breakdown would look like & this is what the developed Profit/Loss breakdown would look like.
- 52. SOURCES OF INCOME The main source of income which will be compatible for Clash will be the advertising that we gain from sponsors from music festivals, music tours and events anything related to music. Source: http://www.businessvans.co.uk/much-will-van- signwriting-cost/ Furthermore, in terms of getting our name about we are eager to team up with White Eagle Distribution in order for them to sponsor our magazine on their Van and this would cost between £750-£1250, and we think this is a terrific offer that they have presented towards us and we are more than willing to accept.
- 53. SOCIAL MEDIA As youcan see from these photos, these are from one of our social media sites Instagram which will increase our mass audience in order to increase the sales of our music magazine. In addition to this, even though not all of the images we have posted have likes we are willing to stick at it as we know already the mass celebrity appeal is evident in the likes from our first ever post as you can see from the bottom left and we can post anything to do with the magazine so we are very excited about this.
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