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- 3. Q is UK based magazine that primarily includes interviews with popular artists as well as featuring reviews of new released music/films and television shows. Moreover, sharing the love and passion of music to the readers by including a variety of genres and preferences into one magazine across a variety of platforms.The purpose of the Q magazines, are to keep people of all ages up to date with music providing reviews and previews of upcoming and current music from popular and small artists. https://www.bauermedia.co.uk/about/our-company
- 5. https://www.bauermedia.co.uk/about/our-company Bauer Media – ManagementTeam Q MagazineTeam
- 9. Bauer have further tried expanding the radio section of the company by trying to buy Guardian Music Group to additionally grow the market share in what they own in the UK. However with the BBC owning 55% of the UK radio (Guardian), Bauer currently are being dominated by many other companies working amongst the UK. http://www.bertelsmann.com/company/company-profile/ Founded in 1994 and located in Connecticut (USA) are one of North Americas biggest media groups. XLL were taken over byTownsquare Media. Townsquare Media are the largest AM-FM radio operator in USA (Wikipedia).Townsquare Media decided to issue on a quarterly basis to give the brand a premium name and the best in its class.
- 10. http://www.bauer-media.com.au/discover/about-bauer/our-company/ Q Magazine using the slogan, “TheWorldsGreatest Music Magazine”, connotes Q being confident and whiling to be unique, featuring a variety of artists within the Magazine. Depicting, to the reader, as a Magazine brand that are pushing boundaries by the quality of paper and content than brands like Kerrang! who use cheap paper.The use of the verbal code “Worlds” implies to the reader how Q magazine are universally known by people and how they include a variety of artists in different genres to not specifically target ones personal interests but to a wide audience. The logo and name ‘Q’ chosen by the media group (Bauer), connotes the idea of simplicity and boldness.Within the magazine there are different sections for example,Q Review and Q Mail.This gives a good rapport to the audience of consistency/repetition to the brand. In addition, they do this because it means readers are able to read different issues of the magazine and know what each section is about, further to where it is. “We think popular” is the Bauer Media Groups slogan. Bauer chose this, as it represents the current position they are in as well globally with the assets they a hold.The slogan not only is for the organisation but for the inspiration of upcoming employees across the world. The verbal code “WETHINK POPULAR” connotes a motivational outlook for the employees in the business to pursue and be able to refer back to it when working, as a tool to succeed not only for them but for other employees in the company to have an efficient working environment. In addition, maintain their reputation for the quality of each of their media products that people know they are renowned for. “WE” being a pronoun, resembles Bauer media be collectively working among another to proceed to popularity within each Media audience, creatively and innovatively.
- 13. Masthead/Strapline: Bold and big logo and slogan contrasting to the white ‘Q’ with the writing ‘The world’s greatest music magazine’.The simplicity of the white Q, connotes Q Magazine, as quality knowable brand as the white on red stands out from the newsstands. The use of the verbal code “Worlds” implies to the reader how Q magazine are universally known by people and how they include a variety of artists in different genres to not specifically target ones personal interests but to a wide audience. The golden brown background connotes, possibly, how the artist on the front cover is a legend in the music industry and someone who is adhered to within it. As well as this, the Background contrast to the text on the cover stands out more from the (dressed in black) artist. Cover Lines: The verbal code ‘Grime’ is bigger than the rest of the text to depict what the reader wants to read in the magazine. In addition, it could also imply current trends to society within the UK. ‘star appeal’ (Richard Dyer) the inclusion of having trending artist on the front cover. Specifically ‘Kings of Leon’ and theWorld Exclusive Interview’, choosing to be in red to grab the eye of the reader to know that there is and interview, but as well, Preview to Kings of Leon’s latest release.The red bold text could also depict the idea of those two being a Q Magazine exclusive. Convergence, Barcode, Price, Month of Issue: The Barcode, is a very good area, for the reader to interact with the Magazine Brand. Every reader would have to buy the magazine but first look at the price, adding the website URL enhances to the promotion of the Brand.
- 14. Drop Capital: With the house style colours of Q magazine. But as well the Bold and Big red box contrasts to the rest of the article and how it is wrote in black. Coinciding with the with again house styles of the article.The capital ‘I’ grabs the readers attention but not only that shows where to begin reading.As well as this, by the magazine using text mainly on the the second part of the double page spread allows the reader to concentrate reading about the artist instead of looking at photos. One feature of the double page spread that stands out the most is the photo of Ed Sheeran. Using such an iconic location like Southbank andThe Houses of Parliament, connotes the idea of Ed being such an iconic and global artist. Moreover, people know where that location is, giving it the British element, so they are able to connect and want to read more about it (Katz – personal relationship). Overlaying the artist on the page, is the use of a Pull Quote.The magazine does this especially overlaying the artist to highlight a part from the article and as well so it is clearly seen by the reader and of it being related to Ed’s Interview. Furthermore, implementing bold text and using white and red text contrast to the photo so it is able to stand out more. Specifically, the use of red as highlighting how he is red below gives the reader to read further by what he means by Saying “I’m BringingGinger Back!”. The use of a Stand First to add to the PullQuote gives something extra for the reader to see what's featured in the article. As well as this, using highlighted text on Ed Sheerans name to connote the idea to the reader of a Q Magazine exclusive.
- 15. I have contacted Bauer Media and I am waiting for a response about their production process. 25/09/2016 : I didn’t get a response from Q Magazine however the next slide below is of what production process they go by.
- 18. Social Media: Q uses social media links throughout their website to further expand the reputation of the magazine. For example, on the article giving the reader the option to like the post or tweet the post for other people who are friends/ followers to the reader. Further, ‘word of mouth’ free advertising the Q Magazines brand. On the top of the webpage, Q have further links to the ones that a highlighted underneath the Logo to constantly notify the viewer of looking at either of the pages and not only the ones highlighted on the page. Q allows the reader to choose what page to visit by leaving the top pages as some form of secret. InAddition, gaining the readers attention of over things that can appeal to them. Compared to the physical Print, the house style of the webpage are alike. In the magazine the colours used are; Red, Black,White and Blue.These four colours are featured as well on the webpage. Depicting the idea of consistency throughout the brands platforms and social medias. Subscription offers: On the front page of the website highlights the latest magazine to be released by Q. Ultimately there to promote the magazine being the first thing they see and the size in which it is displayed being the main centre point to the website addresses to the reader to something they may look into and by using it as a article gives the reader a preview of the main topic within in it so that they are considering buying it. Moreover, the article on the latest issue advertises multiple brands and platforms that the reader is able to buy it on. In addition, coinciding with social medias to allow word of mouth to friends and family that will allow self advertising for Q magazines.
- 22. Q is UK based magazine that primarily includes interviews with popular artists as well as featuring reviews of new released music/films and television shows.The Q magazine stands out within the newsstands with the Bold logo ‘Q’ and the contrast of the colour red from the rest of the Music Magazines. The Magazine front cover, displays mainly topic that are trending and most interesting to the reader. As well as this, giving a short preview including quotes and names of artists that are within the magazine. On the inside contents page Q uses eye catching pictures depending on how popular the artists or more of the fact that the article is interesting to their target audience.The connotations of using pictures specifically on the contents page allows readers that haven’t bought the magazine to see what possibly is interesting than other content on the front cover. Subline- Featured on the contents page are sub categories which are in the same position in each issue.The connotations to this, are they the regular readers are able to go to the contents page and know what page to look at in accordance to it highlighted on this page.This depictsQ, creating rapport with the reader to give them much information as possible to reduce time wasted scrolling through pages to find what they saw on the front cover that appeals to them. http://www.qthemusic.com/14908/q359-nirvana-and-grunge-special/
- 24. http://www.bauer-media.com.au/discover/about-bauer/our-company/ Q Magazine using the slogan, “TheWorldsGreatest Music Magazine”, connotes Q being confident and whiling to be unique, featuring a variety of artists within the Magazine. Depicting, to the reader, as a Magazine brand that are pushing boundaries by the quality of paper and content than brands like Kerrang! who use cheap paper.The use of the verbal code “Worlds” implies to the reader how Q magazine are universally known by people and how they include a variety of artists in different genres to not specifically target ones personal interests but to a wide audience. The logo and name “Q” chosen by the media group (Bauer), connotes the idea of simplicity and boldness.Within the magazine there are different sections for example,Q Review and Q Mail.This gives a good rapport to the audience of consistency/repetition to the brand. In addition, they do this because it means readers are able to read different issues of the magazine and know what each section is about, further to where it is. “We think popular” is the Bauer Media Groups slogan. Bauer chose this, as it represents the current position they are in as well globally with the assets they a hold.The slogan not only is for the organisation but for the inspiration of upcoming employees across the world. The verbal code “WETHINK POPULAR” connotes a motivational outlook for the employees in the business to pursue and be able to refer back to it when working, as a tool to succeed not only for them but for other employees in the company to have an efficient working environment. In addition, maintain their reputation for the quality of each of their media products that people know they are renowned for. “WE” being a pronoun, resembles Bauer media be collectively working among another to proceed to popularity within each Media audience, creatively and innovatively.
- 25. Based on the NRS survey of January 2012-December 2012 regard the Q music magazine as greater percentage of male to female (68.3% - 31.7%). Connotations to this are that, Q often include male trend topics instead of particularly Female as well as this, possible house styles used aren’t appealing to the female audience. Majority of the readers from the NRS Census of peoples ages, said that 15-24 year olds are of higher percentage(35.5%) than 16.3% 25-34. Out of theTarget Audience Demographics, I would put the Q magazine from C1 to D. Q sell there magazines at a reasonable price of £4.50.To one of its competitors, Kerrang! who I would put at D sell at £2.50. Moreover, the Quality and Content of the magazine gives it a wide range of people that can appeal to; People of higher jobs and people who are young aspiring entrepreneurs. As well as this, contribute to Q having a exclusive spending power of quite highly paid people. http://www.nrs.co.uk October 2016: £4.50
- 27. Katz: Focus’ on the consumer, or audience, instead on the actual message itself by asking “what people do with media” rather than “what media does to people”. Suggesting that consumers need to center their products on their target audience so they are influenced to buy the product. Not taking audiences into consideration will mean that they will be lost and would rather buy a different product as one is not appealing to them. Connotations to Q are that on their front pages they pick the most trending topics that they cover in the magazine to grab the attention of the reader. In addition, the colours which are used give it a classic look which could possibly appeal to the younger generation as something which is prestige/ premium. Hartley: Hartley 1987 ‘invisible fictions of the audience which allow the institutions to get a sense of who they must enter into relations with’. Suggesting that if a brand is to produce a product then they should know who their target audience is to make sure their product is very effective. For Q, their target market based off the readers from the NRS Census of peoples ages, said that 15-24 year olds are of higher percentage(35.5%) than 16.3% 25-34.This is because of the range of content that it features as well as the form and style it is addressed in. https://sociologytwynham.com/2013/10/03/media-effects-on-audiences/
- 28. Socio-economic: The socio-economic audience theory suggests that different people based on their job is split up into different groups. Each socio-economic status is classed by the type of job and the amount of money they earn. For example, A (Upper Class) is a Higher Managerial role or a Professional Lawyer who is earning £50,000+.The socio-economic status group, E (Low income earners) are Students and Casual workers who are earning between £5,000-£7,000. Moreover, the premium quality of the monthly occurring Q magazine, addresses to a wide market of socio- economic status’.At a price of £4.50, Q decides to be theWorlds greatest magazine on the content that they cover and the quality of material they use.
- 33. verbal codes
- 36. News Corp – Board of Directors News Corp – Board Committees
- 37. The price forThe Sun varies each issue which is released. It costs in the region of 50p Monday to Friday, however on Saturday it tends to costs 20p more. With the Sun competing with other RedTopTabloids or other newspaper publishers. For example, the Daily mirror costs 70p on weekdays and on weekends costs from £1 to £1.40 Also the sun varies in price depending on different events which happen the day before the magazine is released. For example, when England football team got knocked out of the 2010 world cup, due to the major uproar that was present in the United Kingdom at the time, made the price of the Sun go up with a special edition being produced. http://www.jamesborthwick.co.uk/page3.htm
- 38. The Sun newspaper is mostly including a lot of soft news content throughout the newspaper instead of hard news. Most of the stories they cover are about celebrities and gossip about them. Overall, the information within the newspaper is mainly irrelevant but people are intrigued to find out about what other people gets up to. The pages within the newspaper are more visually based having more pictures than texts. Coinciding with the target audience being of D-E socio-economic groups, giving the ideology that people may are still going through education or are currently doing non- qualified jobs. Most of the articles throughout the magazine are very concise/ straight to the point to let the audience know what the gossip is to allow them to quickly read on more about it. Furthermore, the headlines and lead story names that they tend to use throughout the newspaper are sometimes deemed to be very sarcastic and seen as humorous.This adding to the ideology that people are jealous of what celebrities have to what they own, implying that they are mainly buying the newspaper to coincide with others hatred even if they don’t personally know the individual the article is one about. OnThe Suns front cover there is always someone who is trendy or who is notably famous currently.This ‘signifies’ (De Saussure) thatThe Sun encourage their readers to buy the newspaper based on who is on the front cover, in the process creating a ‘star appeal’ (Richard Dyer) for people to be engaged about when seeing it on the newsstands. ‘star appeal’ (Richard Dyer) the inclusion of having trending artist(s) on the front cover, connote how one would buy the newspaper as they have an interest in the famous person and would like to find out more about them being featured.
- 39. The current circulation of 3,915,000 for print ofThe Sun connotes how widely they are known across the UK. Furthermore, use of the tablet application and daily news displayed on their website brings roughly 13 million views. Furthermore, the readership for the application and the print daily is around 4 million. The chart displays that physical copy forThe Sun does significantly better than the readership on the PC, however the page views is 4 times that of the daily readership values on the print platform.The chart also indicating that the vast audiences thatThe Sun is able to reach using the PC copies of the newspaper could connote how in the future online news being cheaper rather than print paying more for print which may not be reaching their desired audience. http://www.newsworks.org.uk/The-Sun
- 41. Users have the option whether or not you would like to sign up to the sun to receive promotional offers and a 30day trial of The Sun on your mobile or tablet. Navigation Bar: this is for the user to get to the stories quicker and easier. Individual topic are in their own tabs to specifically be identified by the user so they are able to find their desired genre. Connotations for the Navigation bar could be how they have selected the topics in a certain order. Furthermore, that you have a topic for football and a topic separate for sports, concluding that of the ‘WhiteVan Man’, wanting to receive latest football news rather than scrolling around the page to find what they are interested in. InAddition, the arrangement and choice of topics could coincide with the demographics and how sports are more important than news similarly forTV & Showbiz. Users can interact with one another by being able to comment on topics that they have been viewing and discuss their opinions about the article. In addition, synergy is used throughout the website to further promote the sun by using social medias to allow users share articles. For example, Facebook andTwitter.
- 42. The two free tickets appeals to any audience however mostly centered around the younger generation because they wont have as much money as they are students ‘human interest’ (Galtung & Ruge). Whilst other people, for example upper class, may earn more so it will not affect them as bad so are less likely to care about the 2 free tickets. ByThe Sun including the topic about Joe Harts performance against Real Madrid the night before signifies the news value of ‘recency’ (Galtung & Ruge). People may not buy the newspaper based on the sports section, however seeing that there is a topic the day after the game, makes the reader more likely to purchase it. The secondary lead of Rita Ora also gives readers the idea thatThe Sun has exclusive news on Rita Ora than other magazines may not cover. In addition, choosing the news value of Rarity (Galtung & Ruge). The lead story about David Cameron and the supposed leaked information on a ‘so called’ phone scandal, is being reported using the news value Mass Appeal. We as the British public would have heard something about the topic briefly on the news however the story is displayed as of recent. Furthermore, the use of the black and white text contrast each other and is distinctively seen by the reader.
- 43. Masthead: the verbal code of the name ‘The Sun’ and the colours associated with it are very bold.The use of the colours Red andWhite, distinctively highlight thatThe Sun is a RedTop Tabloid and moreover is able to be visible to a person walking by an newsstand. Furthermore, the masthead covers majority of the top of the front cover which is enabling people to be able to identify the tabloid. Puff Promotion: the advertisement on the front page of the sun is very appealing to the reader and can be clearly seen. Especially, the verbal codes ‘2 FREE’ targeting the reader than within this issue are clearly two free tickets toThorpe Park an incentive for the audience to buy the magazine but valuable advertising toThorpe Park. Furthermore, the idea of having ‘Worth £100’ using it to put even more emphasis that it is a quality deal which the reader would be receiving. Relating it to the typical reader, by the sun deciding for having ‘Worth £100’ people are dragged into thinking they are getting a bargain similarly to the price of the sun. Main Image: The main headline ties with the image on how DavidCameron using his phone giving the idea that the scandal is possibly apparent in the presence of this photo. Making the reader led to believe this, as being the position as the former prime minister people are initially reacting with the context that the headline highlights.The use of the Black background entails initial negativity but also making the contrasting white writing clearly stand out. Secondary Lead: by having the secondary lead located on most of the left column of the front cover allows for even more engagement and further interaction of the reader so they are able to find out specific topics they are intrigued about an want to read.This allows for more advertisement of topics that will appeal to the audience. Copy:The copy being underneath the lead story making the reader read on is put in bold to make a current topic which is popular in the press to be in addition to the lead story.The fact that the copy is also suggesting that the lead story is true instead of a discussion, initially makes the reader want to find out more in turn intriguing them to purchase the Sun. Anchorage text: “Britain’s best-selling newspaper”
- 44. Page number and date – the page number is on the top right hand corner of the double page spread.This connotes that the readers are able to easily know what page they are on, as well as, the date of when the issue has been published. The copy- this gives further information about the article so that the reader is able to decide whether or not they want to read on. In addition, having the copy also is beneficial if you want to revisit the topic as it highlights information spoken within the article. Main image- the photos displayed throughout the article are using the revealing photo of Kim Kardashian to be used as a pun about the success that Great Britain had at the Olympics. In with the pun, the additional photos of the British athletes highlight how athletically similarly they are to the artificial Kim K. Moreover, connoting the success of British cycling has made the athletes house hold name almost as the Kardashians are. Puff Promotion- the double page spread has also promotional offers that are relevant to the article. Especially the words,WIN, being bold and in a contrasting colour (gold) to the background also implying on the success at Great Britain had at the Olympics. Main Headline- ‘Keeping up with the Hardassian’, how the British Cycling success at the Olympics has made the athletes house hold name almost as the Kardashians are.
- 47. The advertising inThe Sun newspaper are suited to the demographic that they are mainly aiming at, groups D-E.This is highlighted as most of the products are deemed cheap in society, for example, the reputation of PlusNet being budget internet for casual householders to RyanAir who have also a reputation of budget air travel. Moreover, the advertisements that are mainly found withinThe Sun also evolve around the stereotypical working-class parent. Evidence to this, is products such as Lidl and DFS renowned for their cheap but good quality products which are affordable for this demographic.
- 49. Katz: Focus’ on the consumer, or audience, instead on the actual message itself by asking “what people do with media” rather than “what media does to people”. Suggesting that consumers need to center their products on their target audience so they are influenced to buy the product. Not taking audiences into consideration will mean that they will be lost and would rather buy a different product as one is not appealing to them. Connotations toThe Sun, The Sun’s £9.50 annual holiday offers are a common trend on the front page of the newspaper and is used widely across the nation by majority of the readers. Furthermore, the red masthead could be depicted as for the younger generation instead of a more classic bland colour such as black text. Hartley: Hartley 1987 ‘invisible fictions of the audience which allow the institutions to get a sense of who they must enter into relations with’. Suggesting that if a brand is to produce a product then they should know who their target audience is to make sure their product is very effective. The target audience toThe Sun is 15-34 based on 1,017,000 million out of the 4million readers they have daily. (News Works) https://sociologytwynham.com/2013/10/03/media-effects-on-audiences/
- 50. Maslow: The Maslow theory suggested that audiences are appealed to media texts based on their needs and demand to satisfy their needs. In Addition, the Maslow model hierarchy of needs was developed to illustrate the different individual circumstances that goes on in ones daily lives and that the use of media is a purpose of a variety of reasons to please the reader.The Sun, seems to address majority of their target audience, however as most of the pages are heavily picture-based, it is very hard to be seen as a magazine which is appealing to the desired audience. Moreover, The Sun never stop publishing interesting content that is appealing to any passers as being humans we are often jealous about others and what they are getting up to. For example, celebrity gossip. Socio-economic (Demographics): The socio-economic audience theory suggests that different people based on their job is split up into different groups. Each socio-economic status is classed by the type of job and the amount of money they earn. For example, A (Upper Class) is a Higher Managerial role or a Professional Lawyer who is earning £50,000+.The socio- economic status group, E (Low income earners) are Students andCasual workers who are earning between £5,000-£7,000. I would place the sun in the groups D-E as the pricing implies this. Being 50p on weekdays and a max price of £1, it is set at a price which is not daunting to media audiences. Majority of the content within the newspaper are information which are theories by itself, they tend to include irrelevant content that readers only buy the magazine to hear up to date gossip to talk about.
- 53. Above the line marketing involves mass media methods for targeting larger and more general customers. For example,TV and Cinema, Radio, Magazines and Newspapers, Billboards Below the line marketing is the same as direct marketing for reaching smaller but more targeted audiences. For example, Social Media, PR, Search Engine marketing, Events, Paid Search Above the Line: Below the Line: The above the line marketing for theThe Sun and the one I identified, being theTV advertisements that are published displaying the service which the Sun offer to their customers. In Addition, propaganda adverts which make the Sun appeal to everyone being encouraged to buy the newspaper as the adverts are made relatable to society. In the previous slide,The Sun advert highlights how their readers are of working class. The below the line marketing for theThe Sun and the one I identified, being the Social Media specifically being the Twitter.Twitter have a vast volume of traffic each day,The Sun is able to post articles for free which reaches to millions of people.With a following of 1.26 million and people to have the ability to further share the article,The Sun is able to reach masses in a matter of seconds.
- 54. The Sun has a range of social media platforms where they tend to market stories present within the magazine. From the introduction of Facebook videos, the sun uses videos to cover stories as they happen.This attracts millions of people around the world. Most of the videos have nothing to do with the magazine however are common trends at the time of the post. Posts are seen on a daily basis, in addition to the hyperlinks to the suns main website page where articles have been published. The Facebook page has been liked by 2,680,943 people. The twitter page has been liked by 1.26 million people.
Editor's Notes
- Connotations behind the slogan – see exmaplr and student guide
- Connotations behind the slogan – see exmaplr and student guide
- Source needed
- Source needed
- Images to support points made Secondary sources to support (inc. Source) opinions
- Images to support points made Secondary sources to support (inc. Source) opinions 1 slide – sensationalism – what is it? Example of this taking place in the press?