The document discusses the process of designing a magazine for a college. It reflects on research done on typical magazine design elements like front covers, content pages, and double page spreads. It then shows examples of college magazine covers and discusses designing a more student-friendly magazine. An audience analysis identifies students and teachers as the target. The document includes mock-ups of the college magazine's front cover, contents page, and preliminary feedback which found the style was generally well-received. Making the magazine helped understand how to design for a specific audience.

1. Preliminary Tasks.

2. Front Page Reflection When researching other music magazine front covers I found that they each shared similarities in design, which I became accustomed to and could incorporate this in my own front cover. For example, many magazines use cover lines to advertise the content of the magazine, and usually place this on the left hand side of the page. So, I used this technique in the making of my front cover. In the research I also found that front covers use bright colours to capture an audiences attention, and usually with a colour that relates to or connotes with the genre/subject of the magazine. So, for the front cover of my ‘Indie’ music magazine, I highlighted my text in neon colours to make it stand out and be a little different from typical rock style magazines.

3. Contents Page Reflection My research of magazine contents pages showed that many magazine contents pages list the page number before the name of the article or subject. They also enhance either the page number or the title In a brighter colour or a different font. I used this and brightly coloured the article names and wrote the page numbers in capitals. Contents pages also have little features about articles in the magazine, encouraging the reader to look at them and engage the reader. Here I used this in featuring an advertisement for the holiday competition and an image and caption that the audience would be interested in.

4. Double Spread Reflection When I researched the double page spreads, most of them were articles about particular artists with a large image, the title of the article, and then the text surrounding this. Looking at this, I could get a feel for how I should design my article. I decided to put my title and main image on one side of the page, to create more space for the text, and also, I created my double page spread on a competition my magazine would run, and I had some really good original photography on location.

6. Audience Research for College Magazine The target audience for the School/College magazine would be students and teachers of that particular establishment. Depending on the style of the magazine (formal and informative or a more colloquial one aimed at students), it could also have the parents as target audiences. The target audience also affects how the magazine is created, in that if it were a magazine aimed primarily at students, it may use more colloquial language, different layout, brighter colours, and different articles, perhaps surrounding some of the latest news which concerns the students interest. Rather than the more formal language, Bolder and more formal colours and articles about changes within the school and statistics of the students progress perhaps.

7. The HENLEY College Magazine Film STUDIES: The LA Trip. Get Student discount off of iTunes Purchases! The PERFORMING ARTS Dept: ‘Antigone’ Reviews College FASHION: What do we really wear? 22nd Feb 2011 £1.60 Get £5free vouchers for Starbucks if you purchase a (RED) card, with at least £5 credit.

8. The HENLEY College magazine Contents Page 3 – College news update Page 4 – The Science Dept. make a new discovery! Page 6 – The student union asks: What do students want? Page 7 – Advert for college fashion show Page 8 – The new college fashions, how we differ from other fashions. Page 9 – The Performing Arts Dept. Antigone production reviews Page 11 – The Student protests, the peaceful Henley College input. Page 12 – The Film Studies trip to Los Angeles. Page 14 – How to revise effectively: All the tips. Page 15 – New discounts and offers Page 16 – The new canteen food Page 17 – The arts faculty launch a new initiative to get the students interested! Page 2

9. Preliminary Evaluation Audience Feedback: Would you buy this magazine?Yes: 6 No: 4 If so, for how much?£1-1.50: 3 £2-£3: 1 £3+: 0 Do you like the style of this magazine? Yes: 7 No: 3 Making the college magazine helped me to understand how to address a specific audience in a magazine, and to help me to get an understanding of how to lay out a magazine. The audience research and feedback also showed me what the audience would be looking for in the magazine and what a general audience wants and then how I could incorporate specific elements into the magazine to make it more specialist with a general audience. The college magazine was a good basis for my music magazine, as I could see how I could develop my music magazine and keep typical magazine elements and use them in my music magazine (like the layout of the contents page.)