Amirhossein Seghatoleslami discusses growth hacking and data analysis, detailing his background and achievements in various startups and organizations. The document covers the principles of growth hacking, including user acquisition, customer intent, and the importance of measuring performance through metrics and A/B testing. Key takeaways include understanding user needs, defining objectives, and the need for sustainable growth strategies.

1. Growth Hacking &
Data analysis
By : Amirhossein Seghatoleslami
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2. About me
• Growth Consultant in Fadak Trains
• Growth consultant in TravelStart.com
• Travelstart is a pioneer of online travel
• Achieve 25% market share of competitor in Iran in less than 100 days
• Co-founder of "Rahin" B2B cloud platform
• Point to point in less than 13 months
• Co-founder of Foodchi Bot
• Sold 7 month after launch to Chilivery (Netbarg)
• Founder of Iran Gamification Association
• Founder of “Roshdino” Organization
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3. What is behind story ?
•‫کافی‬ ‫وارد‬ ‫نفر‬ ‫یک‬‫شاپ‬‫کافی‬ ‫مسئول‬ ‫به‬ ‫شود‬ ‫می‬
‫شاپ‬، ‫بدید‬ ‫من‬ ‫به‬ ‫آب‬ ‫لیوان‬ ‫یک‬ ‫که‬ ‫گوید‬ ‫می‬
‫کافی‬ ‫مسئول‬‫شاپ‬‫تفنگشو‬‫و‬ ‫میاره‬ ‫در‬‫میزاره‬
‫روی‬‫پیشونی‬‫رود‬ ‫می‬ ‫و‬ ‫کند‬ ‫می‬ ‫تشکر‬ ‫شخص‬ ، ‫طرف‬
!
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4. Unconventional methods ….
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5. 5

6. Craigslist Hack
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7. Growth by hack
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8. Dropbox Growth
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9. Why is Growth hacking ?
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10. What is Growth hacking ?
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11. Growth hackers VS Digital Marketers
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12. User Acquisition
This section
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13. 13

14. Customer intent
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15. User acquisition channel by type
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16. User Acquisition by framework
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17. Top line growth
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18. 18

19. •Is it relay time to scale ?
•Have we reached
•Product/market fit ?
•How can we answer these questions ?
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20. How would you feel if you could no longer use my product ?
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21. 21

22. What is the
Core user value
Of the very disappointed ?
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23. You don’t need 10000000 of users .
You need +10 that love it
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24. Ask these questions …
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25. Talk to your users
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26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. Test that it works with
5-Second tests
Usabilityhub.com
Its free for your tester
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34. Show core value in
First User Experience
= User Onboarding
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35. Define steps of the ideal
First User Experience
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36. User Onboarding
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37. User Onboarding
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38. Sign up
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39. Download the app
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40. Welcome
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41. Getting Started
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42. Mobile app ? Check out Uxarchive.com
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43. Best examples of user onboarding ever ?
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44. Measure , Test, Iterate !
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45. Measure / Track
Your website performance
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46. hard data and soft data
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47. 47

48. Your best friends
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49. Pirate Metrics !
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50. UTM Trackers
with google URL builder
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51. Which acquisition channels are working for us ?
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52. How are they working down the funnel ?
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53. Keep track of your UTM rules
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54. Why are we using these ?
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55. What metrics
Should we be measuring ?
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56. Who is our customer ?
What do they want to achieve with
our product ?
How does this translate into website
event ?
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57. Step 1 : Define key business Objective
DigiKala
= Sell Digital Stuff (not any more  )
Eghamat24
= Booking Hotels
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58. Step 2 : Define KPIs
Digikala
= # of Digital Stuffs sold
Eghamat24
1.# of room booked
2. # of hotel put up
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59. Step 3 : Define the conversion funnel
DigiKala
Home page > Product page > Checkout > Sign up > pay
Eghamat24
????
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60. Step 4 : Define your Segmentation Criteria
Traffic Source
Location
New VS. Returning
Man VS. Woman
Mobile VS. Webapp
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61. Step 5 : Define your objectives
= Sell 1000 stuff
+20% monthly increase
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62. Know where you are losing visitors
(and money)
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63. Know if users are retained
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64. Why ?
Is this happening ?
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65. 65

66. What is behind story (2)?
•‫مرده‬ ‫که‬ ‫شود‬ ‫می‬ ‫پیدا‬ ‫بیابان‬ ‫در‬ ‫لخت‬ ‫نفر‬ ‫یک‬
!‫افتاده‬ ‫کنارش‬ ‫سوخته‬ ‫نیمه‬ ‫کبریت‬ ‫یک‬ ‫و‬.
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67. Why do problems occure ?
= hypothesis on how to solve
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68. Talk to your users again and again
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69. Set up “exit surveys”
with Hotjar
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70. Usability testing with Hot jar
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71. See a drop > jump to Soft data > Hypothesis
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72. What to do with all these
hypothesis ?
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73. 73

74. A/B test your sign up forms !
• Optimizely.com
• Google optiomize
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75. A/B test your Value Proposition
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76. A/B test Imagery and colors
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77. A/B test testimonials
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78. A/B test referral page
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79. A/B test payment pages
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80. OMG
so much to test !!
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81. 81

82. Identify your
Most important pages
Top landing page
Top exit pages
Highest traffic page
Most expensive page
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83. 83

84. Potential 1-10
Importance 1-10
Ease 1-10
= Sum 3-30
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85. Even A/B testing ideas!!!
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86. Growth hacker tools
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87. Be careful
• There is no point in scaling if you have not reached
product/market fit (sean ellis recommends 40% of users should
be “very disappointed to lose your product”)
• Some growth hacks are not sustainable so only apply to very
early stages
• The term “Growth hacking” is used for everything and any thing
nowadays
• It doesn’t matter what you call it as long as it brings growth
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88. End part 1
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89. How can we use Heap Analytics ?
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90. Any question ?
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91. What is next Workshop ?
Growth Hacking and Branding
Me Dr Jabalameli
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92. Follow us on Roshdino channels
Search “Roshdino” in :
- Instagram
- Telegram
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