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Camerjam public sector masterclass yoc
This document summarizes a public sector masterclass on building a robust and functional mobile website. The agenda covers an introduction to YOC, latest mobile industry stats, technology considerations for mobile sites, design case studies, promoting campaigns and enabling payments on mobile sites, using mobile sites to reduce costs, and a Foreign & Commonwealth Office mobile site case study. Key takeaways are how to build mobile sites that work across devices and integrate with existing systems, design considerations from brand
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Camerjam public sector masterclass yoc
- 1. PUBLIC SECTOR MASTERCLASS Buildinga robust & functional mobile website
- 2. Agenda 1. Who are YOC 2. Latest Industry stats 3. What technology you need to develop the perfect mobile site 4. Design considerations – Mercedes Benz 5. Promoting your campaign with your mobile site – Ted Baker 6. How to enable payment on your mobile site – Waitrose 7. How can you use your mobile site to reduce operational costs 8. Foreign & Commonwealth Office case study 9. Your mobile web check list
- 3. At a glance Foundedin 2001 and listed on the Frankfurt Stock Exchange since 2006 210 employees across 6 European offices Over 40 employees in the UK Established in the UK in 2004 Turnover £35m and EBITDA £2.8m Current Market capitalisation £65m
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- 5. 2. INDUSTRY STATS Smartphonepenetration, m-commerce…
- 6. Industry stats European SmartphoneMarket 32% own a smartphone - UK 75% predicted to own a smartphone by 2015 Inflection Point Global Smartphone Sales Global Destkop & Notebook Sales Mobile browsing is projected to outstrip desktop browsing by 2014 ComScore 2011, Morgan Stanley 2010, 2011
- 7. Industry stats Usage mobilewebsites 8x more growth than apps + 22,4 % Mobile sites + 2,8 % Apps Tomorrow Focus Media 2011
- 8. Industry stats Mobile Commerce Growthdriver for mobile technology (in billion $) UK • Peoples’ average transaction value for purchases with a credit card/ bank details/ PayPal grew by 43% from 2010 to 2011 • 52% (25,2220,000) use mobile commerce • 45% use their mobile to conduct research for a purchase • 38% use mobile to find shop locations, opening hours, contact details, check prices • 54% would buy more on their mobile if websites were optimised for mobile Coda Research 2010, comScore 2011
- 9. Mobile Web Traffic 61,939 Unique Visits 71,667 Unique Visits 70,909 Unique Visits 73,532 Unique Visits 1,039,064 Unique Visits 348,045 Unique Visits 6,416,076 Unique Visits 112,715 Unique Visits 160,294 Unique Visits 106,561 Unique Visits 98,903 Unique Visits 27,876 Unique Visits Source: ComScore 2012
- 10. 3. MOBILE TECHNOLOGY Howto build a mobile site and what to consider
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- 12. How to builda successful mobile site Cater to all clients/ devices
- 13. How to builda successful mobile site Optimise content Site Editor FITML FITML Processor + FIT Device Application Database FIT Platform
- 14. How to builda successful mobile site Integrate existing sources FITML Site Editor FITML Frontend HTML, CSS, Java FITML Script, Images,… Processor SOAP, XML, RSS JSON, … + FIT Device Application Database Backend Existing Source FIT Platform
- 15. 4. FACTORS TOCONSIDER Case Studies
- 16. Branding/ Design m.mercedes-benz.com Mercedes-Benz’s waslooking for a global partner in mobile to: • Extend the reach of the brand • Foster brand engagement • Convey the premium brand proposition • Incorporate mobile into the multi-channel strategy • Drive test drive and brochure requests • Drive footfall at Mercedes-Benz dealers
- 17. Campaigns Ted Baker usedmobile to promote their Autumn/Winter range launch: • QR codes generated 15,000 views via the mobile within the first month • 20% of all competition entries came from mobile • QR code campaign has been introduced as standard fixture alongside web
- 18. mCommerce Waitrose saw agrowing level of traffic from mobile devices and recognised that an increasing volume of consumers want to buy products and engage with the brand via mobile.
- 19. Reduce Operational Cost Postbankwanted to be among the first to offer mobile banking to: • Reduces operational cost • Increases customer satisfaction • Integrate mobile into multi channel customer strategy Results: • 20% reduction in call volumes from mobile banking customers • Follow-up surveys measured increase in customer satisfaction and high interest in mobile solutions
- 20. FCO case study TheForeign and Commonwealth Office (FCO) is the British government department responsible for promoting the interests of the United Kingdom abroad.
- 21. Business case formobile FCO wanted to introduce mobile as a new channel to increase accessibility of their services. The aim was to develop a cost effective mobile solution that provides citizens with in depth travel advise for every country in the word.
- 22. FCO Key sections: • Embassies’addresses and office hours • Up-to-date news • Travel summary • Natural disasters info • Entry requirements • Local laws/ customs • Safety/ security info • Health info
- 23. Results • Improved accessibility by offering mobile optimised sites for all devices • Follow up survey showed increase in user satisfaction • It generates an average of 17,000 views per month (UK only) • Offers up to date information faster than a phone call • Reduces operational cost
- 24. 5. CHECKLIST What toconsider
- 25. Checklist REASONS FOR MOBILESITE Branding/ Design Campaigns mCommerce Reduce Operational Cost MOBILE TECHNOLOGY Works on all devices & operating systems Optimises content for each device Works with our existing sources
- 26. Hugh Ritzema-Carter UK CommercialDirector T: +44 207 199 0118 M: +44 7870 600 282 @: Hugh.Carter@yoc.com