Over 21 million people use Blackberry smartphones which are developed by Research In Motion in Canada and available in over 140 countries. Blackberry targets both business professionals who use it for email and Microsoft Office as well as younger generations who use it for social media and games. Advertising is done through television, print, internet, and strategic partnerships with companies like Facebook. A SWOT analysis found strengths in brand image and features while weaknesses included dependence on global networks and cost. Opportunities exist in offering variety for mobile workers while threats include increased competition.
This is our UofC Business Class (Synergy) business audit of BlackBerry (formerly Research In Motion) to determine its viability for potential investors and employees. We want to find out whether BlackBerry presents a good opportunity or not.
A comprehensive investigation into the government’s impact, social trends, ethics, social responsibility, technology, marketing, stakeholders, and financial position was done.
At the end, an overall conclusions and recommendations were provided.
Rufran
This is our UofC Business Class (Synergy) business audit of BlackBerry (formerly Research In Motion) to determine its viability for potential investors and employees. We want to find out whether BlackBerry presents a good opportunity or not.
A comprehensive investigation into the government’s impact, social trends, ethics, social responsibility, technology, marketing, stakeholders, and financial position was done.
At the end, an overall conclusions and recommendations were provided.
Rufran
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Academic presentation prepared for an IT module at Nanyang Technological University.
Key highlights:
- Devices such as smartphones and tablets
- Mobile operating systems
- Trends
- Anticipated developments and trends
Presented by:
- Celeste Choo
- Wilson Zhang
- Wong Zi Hao
- Serene Loo
- Brenda Ho
2. About Blackberry Over 21 million people use the Blackberry Smartphone on over 375 wireless networks and in 140 countries around the world. Developed by a Canadian company called Research In Motion (RIM) in Waterloo, Ontario, Canada. Purchasing a blackberry is very versatile because it is offered in almost every cell phone store. There is a store for blackberry users so they can buy or download applications at blackberryappworld.com.
10. SWOT Analysis Strenghths Brand image Innovative Product Product Features Weaknesses Global Coverage Dependence Cost of Ownership Blackberry Features
11. Opportunities Variety of Offerings for Mobile Workers Extends The Range of Third party Blackberry Devices Threats Competition
