Over 21 million people use Blackberry smartphones which are developed by Research In Motion in Canada and available in over 140 countries. Blackberry targets both business professionals who use it for email and Microsoft Office as well as younger generations who use it for social media and games. Advertising is done through television, print, internet, and strategic partnerships with companies like Facebook. A SWOT analysis found strengths in brand image and features while weaknesses included dependence on global networks and cost. Opportunities exist in offering variety for mobile workers while threats include increased competition.

2. About BlackberryOver 21 million people use the Blackberry Smartphone on over 375 wireless networks and in 140 countries around the world. Developed by a Canadian company called Research In Motion (RIM) in Waterloo, Ontario, Canada.Purchasing a blackberry is very versatile because it is offered in almost every cell phone store.There is a store for blackberry users so they can buy or download applications at blackberryappworld.com.

3. Target MarketBusiness ProfessionalsEmailMicrosoft officeHigher “business person’s” priceYoung GenerationWeb browsing and Facebook applicationBlackberry messengerMore functionalities of a regular phone than originallyApp world can download gamesGamer Ages Generation Y

4. TweensAdvertising MediaTelevisionPrint (like Oulook Express, Business Newspapers etc.)Internet (like Yahoo, Ebay, Rediff etc.)They have strategic alliance promotion with Facebook.

5. Blackberry – More to Do

6. Application Advertising

7. Print Advetisement

8. Facebook Advertisements

9. First Blackberry Store (Farmington Hills, Michigan)

10. SWOT AnalysisStrenghthsBrand imageInnovative ProductProduct FeaturesWeaknessesGlobal Coverage DependenceCost of OwnershipBlackberry Features

11. OpportunitiesVariety of Offerings for Mobile WorkersExtends The Range of Third party Blackberry DevicesThreatsCompetition

12. RecommendationsMarket Development Strategy Product Development Strategy