This document summarizes a presentation about creating enduring online success. It discusses how the digital agency Blue State Digital helped power President Obama's successful 2008 campaign through building relationships online. Specifically, it emphasizes how action, stories, authenticity, and ownership can be used to build relationships and engage supporters. Key metrics from Obama's 2008 campaign are provided as an example of their successful digital strategy.

1. STOP CHASING RAINBOWSCREATING ENDURING ONLINE SUCCESSJascha Franklin-Hodge| Blue State Digital

2. Session EvaluationEach entry via text or web is a chance to win great NTEN prizes throughout the day! TEXTText 11NTCRainbows to 69866.Session Evaluations Powered By:ONLINEUse 11NTCRainbows at http://nten.org/ntc/eval

3. Who is Blue State Digital?Online Engagement and Social CRM SoftwareFull-service Digital Agency120 People5 OfficesPolitics, nonprofit, corporate, academic, and culturalhttp://www.bsdtools.com/

4. Technology4Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other.No Contract!Starts at $450/monthEmail Marketing ToolsLanding PagesSocial SharingDonation ProcessingCRMReports & AnalyticsAdvocacy ToolsOffline OrganizingChapter Affiliate ManagementContent Management

5. our mission:helping organizationsto drive measurable results by inspiring and engaging people.

6. Case Study: Obama 2008

7. Obama 2008 by the Numbers>1 billion emails sentOne in five Obama voters on the email list200,000 offline events planned via the web35,000 local volunteer groups14.5 million hours of YouTube$770 million raised

8. Building RelationshipsActionStoriesAuthenticityOwnership

9. ActionBuilds Relationships

10. Tell Me What You Want

11. Designed for Action

12. Be Smart About Social

13. Measure What Works

14. Seize Moments to Drive Action

15. Who was Obama’s #1 Fundraiser?

16. Thanks, Sarah.

17. StoriesBuild Relationships

18. Tell, Listen, Share

19. Collaborative Storytelling with MobileCourtesy of

20. User Generated Video

21. Tell the Big Story

22. AuthenticityBuilds Relationships

23. Real People, Not Press Releases (or Newsletters)

24. Thank You? Or, Ransom Note?

25. Actor? Or, Google Employee?

26. Real Campaign Stories

27. OWNERSHIPBuilds Relationships

28. Grassroots MatchingTraditional MatchExisting Donors + Non-DonorsOne Wealthy Donor

29. Grassroots MatchingTraditional MatchExisting Donors + Non-DonorsOne Wealthy DonorGrassroots MatchNon-DonorsExisting Donors

30. Grassroots Matching

31. An Army of Advocates

32. Engage Your Leaders

33. Let People Innovate

34. Small Acts of Participation…

35. …Lead to Big Impacts

36. Building RelationshipsActionStoriesAuthenticityOwnership

37. Thank youwww.bSDTOOLS.com@BSDWire